Rebirth starts from e-commerce

Chapter 174 Everything is ready
"How is it? Are you satisfied with the first-class service?"

Guan Shiyu took Luo Xiu's arm and jokingly said, "I am a gold card user, if you have any dissatisfaction, you can tell me, and I will help you complain about them."

"Not bad, I didn't expect them to provide after-sales service."

After Luo Xiu finished speaking, he raised the note in his hand.

"Are you showing off to me?" Guan Shiyu snatched the note away, pretending to be angry and said, "Next time, you are not allowed to accept other notes."

She was very happy that Luo Xiu was able to confess and take out the note.

As for him being left on the phone by the stewardess, that even shows how good his boyfriend is.

……

The two returned to the company.

As soon as he entered the door, a group of colleagues surrounded him.

"Boss, how did the talk go?"

"That nasty Mr. Yang didn't make things difficult for you, did he?"

"Nike is no big deal, if you don't do it, you don't do it."

"Boss, I found their foundry, or we can go to that factory to make a batch of knockoffs, exactly the same shoes, and sell them for half the price."

Luo Xiu pressed his hands together to silence their voices, "Are you so unconfident in me?"

"Didn't you say that Mr. Yang is very arrogant and doesn't cooperate at all?"

"I did encounter some difficulties at the beginning, but you must always remember that work is like solving a problem, and there must be a correct answer. As long as you think hard enough, you will be able to find a solution to the problem."

This group of young employees is easily influenced by chicken soup.

After hearing Luo Xiu's words, they all calmed down, and began to think about the difficulties they encountered in their work, and whether there was a better way to solve the problems.

At this time, the honest Ye Xiaomeng asked, "Then why do you always fail your high math, boss?"

She won't give Luo Xiu face just because he is the boss.

This is also one of the reasons why Luo Xiu hired her to manage the company.

The other employees all regarded Luo Xiu as an idol, and believed in every word Luo Xiu said.

He needs someone by his side to keep him alert all the time so that he doesn't get too drifting.

"Because the old man who taught high math is not good-looking enough, I don't want to study; if Teacher Su Qian taught us high math, do you think there will be boys who fail?"

Luo Xiu argued.

"If Su Qian was my high math teacher, I promise I won't skip a single class." A boy expressed his opinion immediately.

The girls also rushed to say: "If the high math teacher is Wu Yanzu, then my high math... I still can't do it, the high math is too difficult, crying!"

"Okay, don't hang around here, go to work!"

Luo Xiu waved them back to their seats.

……

Reaching a preliminary cooperation intention with Yang Zhi is only the beginning of the cooperation between the two parties. There are still many difficulties to overcome before the successful opening of the store.

The first is the cooperation model. At the beginning, they were only willing to cooperate in the mode of agent operation, and the goods would be shipped from their warehouse, and all expenses would be paid by them. Pinru could only get 5% of their sales service fee.

That is to say, if Pinru helps them sell 500 million yuan, they can earn 5000 million yuan, and they can earn [-] million yuan if they sell one billion yuan.

For the future, it is still easy to sell several billion a year, but in this era, it is not bad to sell one or two hundred million a year.

After deducting the internal personnel and office costs, earning several million a year is still too little.

You must know that doing such a project will waste too much energy, and it is completely worth the loss.

Luo Xiu might as well use this energy to do other things, maybe he can earn more.

Therefore, Luoxiu insists on the distribution model, requiring new products to be purchased at a discount of 5% or less, and discounted products to be purchased at a discount of 2 to 4%.

The advantage of this model is that you can earn more and operate more flexibly.

The disadvantage is that you are responsible for your own profits and losses, and you have to pay for all expenses yourself, and there is a certain amount of financial pressure for a large number of goods.

Luo Xiu doesn't believe that he can still make a loss in Nike, so the distribution model is what he must strive for.

For this reason, Luo Xiu used contacts everywhere, spending money and giving gifts.

Many agreements and promises were reached in private, and they were finally persuaded to adopt the distribution model.

"Boss, Nike's application to open a store has been called back."

"Why?" Luo Xiu almost couldn't help being rude after hearing Lu Tianyun's report.

"The feedback from Taobao said that our power of attorney is not in compliance and must follow their template without changing a single word."

"Then follow their template and ask Nike to re-issue a license."

"However, Nike also has their authorized template, and it is also very difficult to change it. Not only does it need legal approval, but also multiple high-level approvals. More importantly, we need to give a reason for changing the template."

After hearing these words, Luo Xiu felt dizzy.

All these authorizations and approvals have to be signed by their headquarters, and their work efficiency is surprisingly slow, they can only communicate back and forth through emails, and there is absolutely no one to find during the holidays...

It may take half a year for this process to go down.

"Picture it, put Nike's authorized signature P on Taobao's template, and then open the store directly."

"Is it okay to do this? Is it illegal?" Lu Tianyun asked weakly.

"What are you afraid of? Anyway, we have formal authorization, but we just made a little change temporarily."

Although Luo Xiu doesn't want to do this kind of thing in principle, sometimes there is no way to do business in 100% compliance.

Sure enough, after uploading the authorization letter of the P picture, the application for opening a store was finally approved.

For Luoxiu, the opening of a new store requires a big promotion to increase its reputation and sales.

Eventually he set an opening date for April Fools' Day, April 4.

The advantage is that it is easy to create topics, and you can cooperate with Taobao to engage in a wave of publicity.

The bad thing is that the time is too tight, and most of the new models are too late to be ready for shelves.

Luo Xiu didn't plan to launch a new model either.

He asked Yang Zhi to help adjust the goods, collected all the discounted money from various places, and planned to hold a promotional activity of "new store opening, [-]% off the whole site".

These discounted items were originally leftovers, and they were also having a headache as to how to deal with them.

Putting it in the store for a long time to do discounts and promotions will hurt the brand value.

Luo Xiu gave them a promise to clear them all in one day.

Because of this promise, Luo Xiu won a discount of 2000 million yuan.

After getting the goods, the next most important thing is to promote the event.

Taobao has always spared no effort to promote the entry of merchants of this level like Nike.

The advertising position on the Taobao homepage will be sent directly for free.

Nike's own marketing is also very strong, and their family has also signed a bunch of sports stars.

Domestic players include Liu Xiang, Li Na, and Yi Jianlian, while international players include popular stars such as Kobe, James, Durant, and Ronaldo.

Luo Xiu asked them for some signature shoes, which will be used in the store's lucky draw.

Three days before the event, Luo Xiu also asked Nike to replace all the various portal websites and video pre-roll advertisements being launched with the promotion of the new store opening.

All of a sudden, the Internet was full of advertising slogans such as "Nike enters Taobao Mall, on the first day of opening, [-]% off for the whole site".

It can be said that everything is ready, just waiting for the opening!
(End of this chapter)