Rebirth starts from e-commerce

Chapter 175 Let the bullets fly for a while

Luo Xiu posted an advertisement on his personal Weibo:
[This is not an April Fool's joke, on April 4st, Taobao Nike's official flagship store, the whole site is really 1% off! (URL short link)]

Immediately, a fan asked a question: "Is Pinru not making money? The boss's personal account is going to sell himself to accept advertisements?"

"Mr. Luo seems to only post his own advertisements on Weibo, and now he's starting to lose money?"

"If you look at the company that opened the store, you will understand that this store is also opened by Pinrukai."

"I saw the news, Mr. Luo is awesome, and he has won the general distribution of Nike e-commerce. I will buy a pair of Kobe 3 to support Mr. Luo."

……

In addition to Luo Xiu, many spokespersons of Nike also posted the event on Weibo.

Basically, as long as you have been online in the past few days, you will not ignore the news of Nike entering Taobao.

At the same time, it also triggered a debate among netizens about whether the goods sold in this store are genuine Nike products.

"There are a lot of fakes on Taobao, who knows if they are real?"

"The last time I bought a pair of Nikes on Taobao, which cost tens of dollars, it looked fake. I wore them twice and threw them away."

"Do you still want to buy the real thing for dozens of dollars? Isn't it funny?"

"This is the official flagship store. If all A-grade products are sold here, then other offline franchisees are even more untrustworthy."

Of course, what everyone is more interested in is the 5% discount.

For a brand like Nike, as long as the discount is low enough and the promotion is strong enough, consumers will snap up it like crazy.

Especially after the ferment of public opinion, everyone waited for the 0 o'clock to start the grab, as if if they didn't grab it, they would lose money.

Every year on Double Eleven, the flagship store's heavily discounted models are almost always snapped up in seconds.

The rest are just some ugly color schemes or oversized sizes, which are reserved for those who are destined.

The students in the university city knew that Pinru had acquired the Nike brand, and began to find ways to find out if there were any internal coupons.

Girls will pursue good-looking bags, clothes, shoes, cosmetics... Boys are almost only interested in shoes.

For these boys who are still in school, sneakers are almost their only pursuit of clothing.

On the court, you can say that I am technical, but you can never say that my shoes are fake.

10-year college students don't speculate on AJ like later generations. A pair of ordinary Nikes or Adidas can make them happy for a long time.

The original price of sneakers is a month's living expenses for most students, and most people are not willing to spend this money.

Now there are [-]% off special shoes, so many students who have never considered buying Nike can't help but open Taobao.

They don't care whether the shoes are new or not, as long as they have that mark, they won't be told that your shoes are fake.

……

At 4:1 on April 0st, the event will officially start.

The employees stayed in the company staring at the data cube, witnessing a moment in history.

However, the time passed by second by second, and the sales volume still showed 0.

"What's going on? Why didn't anyone buy it?"

"There are so many additional purchases in the background, and the customer service consultation is also full. Are they all fake?"

The store manager is a little broken.

Luo Xiu smiled, "Don't worry, let the bullet fly for a while."

Even though Nike refused to pay dues because of the first cooperation, and was forced to use cash to suppress more than 1000 million goods, which made the company's cash flow stretched, he never worried that the goods would not be sold.

After about 1 minute, the store sales suddenly became more than 300 million, and it is still increasing rapidly.

It turned out that at the moment of the rush, too many people placed orders at the store at the same time, causing the system to crash directly.

At the same time, a large number of netizens complained on Weibo, saying that this event was fake and that it was impossible to grab it.

Many people get stuck first on the payment page, and then they are told that the selected product is no longer available.

They watched the products being photographed and taken off the shelves, so they had to grab those not-so-good-looking ones.

"Old...boss, this sales growth rate seems to be faster than last year's Double Eleven."

"Last year's Double Eleven was only 500 million, and now it's almost 700 million."

"According to this rhythm, isn't there a chance for the whole day's sales to exceed 4000 million? It's a pity that we don't have that many products."

Luo Xiu shook his head, "You guys are thinking too much. Sneakers are different from clothes. There are not many good-looking styles. Everyone wants to grab the goods. As a result, the sales are very strong at the beginning, but they will soften in the later stage. In the end, they can sell 2000 million. sniggering."

With Nike's brand strength, if there is enough time to prepare, it is not impossible to exceed the sales of Pinru last year's Double Eleven.

The current preparations are still too hasty, and you can already laugh if you can sell 2000 million.

Sure enough, by the next morning, after the sales volume exceeded 500 million, the growth rate had become slower and slower.

Afterwards, in the whole afternoon and evening, they managed to barely sell 500 million yuan. The total sales in the whole day were more than 2000 million yuan, which was about the same as Luo Xiu's prediction.

The most important thing is that if there is no promotion cost for this event, the brand will mainly cooperate with Taobao to promote it.

After deducting costs such as payment for goods, there are at least a dozen points of profit left, which is much higher than the five-point service fee for agency operations.

According to a preliminary estimate, the net profit of this activity is about 300 million.

This is just the opening of the store, and the sales are discounted. With the development of e-commerce in the future, the income will be even more substantial.

All the hard work put in before was worth it.

Luo Xiu ordered the finance: "The brand asked us to issue a report every month. You can change the data and calculate the promotion expenses of Pinru to the Nike store, and make the profit of this store a slight loss."

"Okay, Mr. Luo."

Guan Shiyu asked puzzledly, "Why did you make a loss?"

"The brand side sees that we have made a lot of money, so they may take back the store and run it on their own. Even if they don't take it back, they will find ways to compress our profits. We have to learn to cry poorly."

"They wouldn't believe such an obvious fraud, would they?"

Luo Xiu patiently explained: "This kind of multinational company, the people from the headquarters will not come to investigate how much money you make as a dealer, as long as the person in charge of our China region is willing to believe it."

Crying children won't be too unlucky.

Only by crying poorly to the father of the brand, can I ask them for money, goods and resources, pretending to barely make ends meet.

If you want to do a good job in a store like Nike, you don't rely on your operating technology, but how to maintain the relationship with the brand.

You have a good relationship with the brand, and they are willing to support you, willing to give you lower discounts and higher rebates, so you can make higher sales.

That's why last year's Double Eleven, Luoxiu took out hundreds of thousands of rewards for everyone.Although it sold 2000 million this time, everyone has no bonuses to get.

Because the sales can be made, first of all it depends on the line of the future mother-in-law, so that Luo Xiu has the opportunity to discuss the plan face-to-face with Yang Zhi.

The second is to rely on Luo Xiu's personal ability to persuade Yang Zhi to successfully get the project.

Other employees just do some basic work, and of course they don't get such a high commission.

(End of this chapter)