Rebirth starts from e-commerce

Chapter 182
What Luoxiu signed with Nike and Procter & Gamble is the general distribution agreement of the entire network, not limited to Taobao, JD.com, or other online platforms.

Fantuan.com's group buying also belongs to online sales.

The reason why Luo Xiu didn't choose Nike as the main promotion of rice balls is because the unit price is too expensive, and it doesn't feel like it's cheaper than 200 yuan.

And Procter & Gamble's products are fast-moving consumer goods, which are things that everyone needs every day. They have low unit prices, a wide audience, and a high repurchase rate.

"Brother Xiu, didn't we sign a price control agreement with Procter & Gamble? They don't allow us to sell too cheaply, do they?"

Li Shan raised concerns.

"It doesn't matter, the price on our page is their nationwide unified retail price, and our discounts are distributed to consumers in the form of platform subsidies.

原价10块钱的洗发水，发起10个人的团购则降到8块, 1000个人则是降到6块。

In addition, you can invite friends to help you bargain, the more you invite, the lower the price. "

Li Shan's eyes lit up when he heard this, and he clapped his hands in admiration: "Wonderful! We can save a lot of promotion costs by using this trick."

Luo Xiu just shook his head, not too excited.

In later generations, the promotion model of Pinduoduo is disgusting.

The goddess who only dared to watch from afar and dared not chat in private suddenly sent two words: "Are you there?"

You replied ecstatically: "Yes, what's the matter?"

The goddess threw a link over, "Chop me up!"

Or the ex who broke up for many years suddenly sent two words, "Hello!"

After you had a mental struggle, you replied with a bunch of words:

"Loved!"

"The child cannot be mine!"

"I won't attend the wedding!"

"No loan!"

……

Ex: "What are you talking about? I just want you to give me a knife."

Luo Xiu also didn't want Fantuan's image to become like this in the future.

But it is undeniable that this is indeed a good means of promotion.

Luo Xiu is not overly excited now, because he knows that Pinduoduo can succeed in later generations and surpass JD.com in market value in a very short period of time, not because of how advanced his model is.

The group buying model is left over from the current "Thousand Regiments War", and the tens of billions of subsidies is left over from Yihaodian.

These models are not unique to Pinduoduo and can be easily replicated by competitors.

The reason why Pinduoduo was able to take off at that time was only because the former dragon-slaying teenager Taobao grew sharp claws and horns and became a giant dragon, leaving room for Pinduoduo.

Tulong’s Taobao in his youth did not have too many middleman charges, and there were no high entry fees or store rents offline.

Taobao, which has become a giant dragon, in addition to its own direct train fees, diamond exhibition promotion fees, Taoke commissions, anchor commissions, and off-site promotion fees...

Merchants can only reserve these costs when initially pricing, making it increasingly difficult for consumers to buy cost-effective products online.

Pinduoduo just replayed the role of a dragon-slaying boy when Taobao had no rivals.

Fantuan copied Pinduoduo's promotion model and could not make itself successful.

Because even before Luo Xiu's rebirth came back, Pinduoduo was still far from being successful in slaying the dragon.

And it is very simple for Taobao to crush Pinduoduo, just like it crushed Yihaodian back then, I have what you have.

A business model that can be easily replicated ultimately depends on who has more money.

It's just that Taobao is a bit kidnapped by the stock market now, and is reluctant to give up profits.

Or Taobao is just raising pigs, waiting for the opponent to burn out the money and cultivate the shopping habits of the sinking market, and then make efforts to defeat the opponent.

Luo Xiu believes that a large e-commerce platform must have its own moat.

Although the market value of JD.com has been overtaken by Pinduoduo, JD.com has its own advantages at least in warehousing and distribution, and Pinduoduo has no advantages that others cannot copy.

If Fantuan wants to succeed, it also needs to embark on a road with socialist characteristics... Bah, a road with Fantuan characteristics.

Compared with other newly opened group buying websites, the biggest advantage of Fantuan is that it has tens of thousands of takeaway brothers.

And "takeaway stations" scattered all over the place.

At present, there are 40 "takeaway stations" in the central area of ​​Yangcheng.

The takeaway stations in each area are equipped with multiple "food collection trucks" that pass through the restaurants in the area non-stop.

The food collection truck has a fixed route, and it will pass by the restaurant every few minutes, collect all their takeaways, and send them to the "takeaway station".

The food delivery stations will be quickly classified by district, school, and office building, and then delivered uniformly by the "food delivery truck".

Food delivery trucks can deliver a dozen or even dozens of takeaways to the same office building at one time, just like delivering express delivery.

This method turns the traditional "get zero and get zero free" into "one whole and get one free".

Although the current optimization level is not enough and the speed is not as good as the traditional method, it greatly saves the distribution cost.

Originally, the delivery cost of an order was about 3 to 6 yuan, but this method of lump sum delivery can control the cost below 2 yuan after reaching a certain amount in the future.

Because of this model, rice ball delivery can be free of delivery fees.

Although the overall delivery speed is a bit slower, the on-time rate is much higher than the traditional "zero pick-up and zero delivery".

Customers are nothing more than ordering food in advance.And it saves money.

Now, Luoxiu wants to use these "takeaway stations" for group buying of daily necessities.

The goal is to have 80% of orders delivered within an hour.

To achieve such a service standard means to be subject to great constraints.

The first is the scope of delivery, which is limited to the area covered by the delivery station.

The second is commercial options, which are limited to daily necessities.

This will seriously restrict the expansion speed of the platform.

But this is exactly what Luo Xiu wants, one step at a time, one step at a time, one step at a time, one step at a time, and one step at a time, slowly expanding.

Start with a living supermarket, avoid direct competition with Taobao and JD.com, and only consider doing a full range of products until you are strong enough.

Among P&G's many products, Luoxiu chose "Hushubao Sanitary Napkin" as the first group-buying product.

……

……

In an office in the R&F Yingli Building in Zhujiang New Town.

After Jiang Xiaoli finished the data report, she glanced at the time in the lower right corner of the computer, and it was already 11:[-] noon.

She quickly opened the fantuan website to order food.

After struggling for 10 minutes, she ordered a salad and continued to work hard on her weight loss career.

Just when she was about to close the webpage, she found a group buying activity:

Hushubao Sanitary Napkin 10 pieces * 10 packs, only 29.9, less than 3 cents per piece.

She carefully looked at the specifications and models. This one is usually bought in supermarkets, and the price is at least twice as expensive.

You can also invite friends to bargain, and the lowest cut is 9.9 yuan.

What are you waiting for?She directly shared the link with the company's girl group and asked the girls to help her bargain together.

……

(End of this chapter)