Rebirth starts from e-commerce
Chapter 262 All People Are Soldiers
Chapter 262 All People Are Soldiers
"No one died!"
This is Li Shan's first sentence.
"Okay, don't say much, come back first!"
"I see."
After Li Shan hung up the phone, he was surprised that Luo Xiu didn't scold him.
He knew that the boss's code of conduct had always been to find the police if something happened, rather than using violence to control violence.
This time he didn't notify the boss, and took his own initiative to take someone to fight, and he was ready to be scolded.
Is this the calm before the storm?
Li Shan remembered that he committed a crime in school when he was a child, and when his parents took him back, he behaved more calmly, and the beating he suffered became more painful when he returned home.
On the contrary, he was scolded on the spot at school, but he was fine when he got home.
Thinking of this, Li Shan's heart suddenly turned cold, and he went back to the company to see Luo Xiu.
"Brother Xiu, it's all my fault, if you want to scold, just scold!"
Li Shan stood in front of Luo Xiu tremblingly, with a feather duster stuck in his back.
"What are you doing?" Luo Xiu pointed at the feather duster on his back, "Are you trying to pretend to be a wolf with a big tail?"
"Brother Xiu, in ancient times there was Lian Po who pleaded guilty with a thorn, and now I, Li Shan, pleaded guilty with a feather duster."
"Pfft~" Guan Shiyu next to her burst out laughing, "It's so nice to bear a thorn, why did you change it to a feather duster?"
Li Shan saw that the proprietress smiled, and guessed that Luo Xiu's mood should not be too bad, so he explained solemnly: "Because the wattle is more painful, the feather duster is not so painful."
Luo Xiu patted him on the shoulder, "You are still so impulsive, but I won't blame you for this matter, next time something like this happens, you will do it again."
"why?"
This time it was Li Shan's turn to guess what Luo Xiu was thinking.
"Because this is a life-and-death war, we must first not lose in terms of momentum."
Although Fantuan is temporarily ahead of all opponents, it is not so easy to survive to the end in this cup king battle.
After a while, Ali will invest in Meituan and send executives there to cultivate a strong underground push iron army for them.
Luo Xiu must cultivate his own army before them.
It is not easy to train such an army, but it is not impossible.
Because Fantuan's so-called ground pushing iron army was not born as an iron army, they were all ordinary business personnel.
In terms of ability, they are not as good as those insurance elites, nor are they as good as shop sales.
It's just that under the strict assessment system, they were forced to brave the scorching sun and knock on the doors of shops.
In contrast, Nuomi.com supported by Baidu does not have such a strong combat effectiveness.
Like their future Baidu Waimai, Nuomi.com is still very slack internally during the most intense battle with its opponents. Not only does it not have too much overtime, but it also has normal vacations.
So they lose.
They are all ordinary salesmen recruited with basic salaries. The reason why one of them is called the "Iron Army" is because they have longer working hours and squeeze the residual value of business personnel more severely.
They are very clear that the tighter the time is, the higher the KPI is set, the more the value of human labor can be squeezed out.
This is why the city of Xihang is not as developed as the Shanghai city next door, but the overall overtime hours are far superior to the Shanghai city.
Luo Xiu used to have a friend who ran from Shanghai to Xihang to work, thinking that he would live a less tired life by escaping from Beijing, Shanghai, Guangzhou and Shenzhen, but he was forced to return to Shanghai in the end.
He exaggeratedly said that the companies in Xihang did not have off-duty hours, and they worked in the company 24 hours a day.
Modu is already a very introverted city, but compared with Xihang, it is simply a nursing home.
It's no wonder that Lao Ma took the risk of a sharp drop in word-of-mouth, and also expressed his support for 996 and 007 several times.
Because this is an important weight for them to defeat their opponents, and it is the foundation of their foothold.
In this way, they can achieve higher output with lower labor costs.
Until in the future, there will be a Pin Xixi who works even more overtime.
What Luo Xiu is about to face is an iron army that "one person can produce more than three people". There are only two ways to win such an iron army.
First, I am more ruthless than you.You require that each business must visit 10 stores a day, then I require that each business must visit 12 stores a day.
Second, the number of my business personnel is three times that of yours. Although the output per person is not high, the number of people is three times that of yours. The tactics of relying on crowds can also win you.
The first method is undoubtedly the most simple and direct, as long as it is cold-blooded. Anyway, Marx also said that the blood of capitalists is dirty.
The second method is difficult. Tripling the number of personnel means triple the labor cost. Even if you win the market in the early stage, it will be difficult to support the follow-up funds.
Luo Xiu doesn't want to use the first method, not because he has a high moral obsession, he also knows that the end of being a "good old man" is often a few months in arrears and can't pay the salary, and finally the company closes down, and everyone scolds him as "black hearted". boss".
The main reason for not using the first method is that he knows there is no end to involution.When we asked to run 12 houses a day, our opponents would ask to run 14 houses... Finally, we challenged the limits of the human body time and time again.
Luo Xiu finally used the second crowd tactic. The difference was that he didn't recruit local push business personnel on a large scale, but adopted the "all people are soldiers" strategy.
Thanks to the fact that Fantuan has hundreds of thousands of direct food delivery personnel, they go in and out of major restaurants every day, and know who the chef of each restaurant is, which waiter is more enthusiastic, and who has a better heart.
They are relatively free during non-meal hours, usually sitting in other people's shops with the air conditioner blowing and chatting.
It is easier for them to gain trust and negotiate cooperation than when a strange salesman comes in to sell.
For these delivery workers, they can also get an extra income by negotiating a few business deals during their free time.
For the company, this model greatly optimizes the efficiency of personnel and can also save a lot of personnel expenses.
The disadvantage is that the personnel are too loose, and they don't care much about the achievement of the result, and they lack the sense of urgency to fight.
Luo Xiu must make them feel that they are participating in a war.
As for this fight, the reason why Luo Xiu acquiesced that Li Shan used tit for tat to fight back was precisely to arouse the collective sense of honor of these employees.
Right or wrong, if you bully me, I will bully you back.
If you hit my man, I will fight back.
You have taken our business, no matter what the cost, we will take it back.
Through such insignificant things, a sense of collective honor is slowly born in the hearts of employees.
Let this group of stragglers slowly condense into an iron army with combat effectiveness.
If, in reverse, Luo Xiu punished Li Shan and fired the staff who fought and entered the hospital, who would work hard for you in the future?
…………
(PS: This story is purely fictitious, and if there is any similarity, it is purely for reference.)
(End of this chapter)
"No one died!"
This is Li Shan's first sentence.
"Okay, don't say much, come back first!"
"I see."
After Li Shan hung up the phone, he was surprised that Luo Xiu didn't scold him.
He knew that the boss's code of conduct had always been to find the police if something happened, rather than using violence to control violence.
This time he didn't notify the boss, and took his own initiative to take someone to fight, and he was ready to be scolded.
Is this the calm before the storm?
Li Shan remembered that he committed a crime in school when he was a child, and when his parents took him back, he behaved more calmly, and the beating he suffered became more painful when he returned home.
On the contrary, he was scolded on the spot at school, but he was fine when he got home.
Thinking of this, Li Shan's heart suddenly turned cold, and he went back to the company to see Luo Xiu.
"Brother Xiu, it's all my fault, if you want to scold, just scold!"
Li Shan stood in front of Luo Xiu tremblingly, with a feather duster stuck in his back.
"What are you doing?" Luo Xiu pointed at the feather duster on his back, "Are you trying to pretend to be a wolf with a big tail?"
"Brother Xiu, in ancient times there was Lian Po who pleaded guilty with a thorn, and now I, Li Shan, pleaded guilty with a feather duster."
"Pfft~" Guan Shiyu next to her burst out laughing, "It's so nice to bear a thorn, why did you change it to a feather duster?"
Li Shan saw that the proprietress smiled, and guessed that Luo Xiu's mood should not be too bad, so he explained solemnly: "Because the wattle is more painful, the feather duster is not so painful."
Luo Xiu patted him on the shoulder, "You are still so impulsive, but I won't blame you for this matter, next time something like this happens, you will do it again."
"why?"
This time it was Li Shan's turn to guess what Luo Xiu was thinking.
"Because this is a life-and-death war, we must first not lose in terms of momentum."
Although Fantuan is temporarily ahead of all opponents, it is not so easy to survive to the end in this cup king battle.
After a while, Ali will invest in Meituan and send executives there to cultivate a strong underground push iron army for them.
Luo Xiu must cultivate his own army before them.
It is not easy to train such an army, but it is not impossible.
Because Fantuan's so-called ground pushing iron army was not born as an iron army, they were all ordinary business personnel.
In terms of ability, they are not as good as those insurance elites, nor are they as good as shop sales.
It's just that under the strict assessment system, they were forced to brave the scorching sun and knock on the doors of shops.
In contrast, Nuomi.com supported by Baidu does not have such a strong combat effectiveness.
Like their future Baidu Waimai, Nuomi.com is still very slack internally during the most intense battle with its opponents. Not only does it not have too much overtime, but it also has normal vacations.
So they lose.
They are all ordinary salesmen recruited with basic salaries. The reason why one of them is called the "Iron Army" is because they have longer working hours and squeeze the residual value of business personnel more severely.
They are very clear that the tighter the time is, the higher the KPI is set, the more the value of human labor can be squeezed out.
This is why the city of Xihang is not as developed as the Shanghai city next door, but the overall overtime hours are far superior to the Shanghai city.
Luo Xiu used to have a friend who ran from Shanghai to Xihang to work, thinking that he would live a less tired life by escaping from Beijing, Shanghai, Guangzhou and Shenzhen, but he was forced to return to Shanghai in the end.
He exaggeratedly said that the companies in Xihang did not have off-duty hours, and they worked in the company 24 hours a day.
Modu is already a very introverted city, but compared with Xihang, it is simply a nursing home.
It's no wonder that Lao Ma took the risk of a sharp drop in word-of-mouth, and also expressed his support for 996 and 007 several times.
Because this is an important weight for them to defeat their opponents, and it is the foundation of their foothold.
In this way, they can achieve higher output with lower labor costs.
Until in the future, there will be a Pin Xixi who works even more overtime.
What Luo Xiu is about to face is an iron army that "one person can produce more than three people". There are only two ways to win such an iron army.
First, I am more ruthless than you.You require that each business must visit 10 stores a day, then I require that each business must visit 12 stores a day.
Second, the number of my business personnel is three times that of yours. Although the output per person is not high, the number of people is three times that of yours. The tactics of relying on crowds can also win you.
The first method is undoubtedly the most simple and direct, as long as it is cold-blooded. Anyway, Marx also said that the blood of capitalists is dirty.
The second method is difficult. Tripling the number of personnel means triple the labor cost. Even if you win the market in the early stage, it will be difficult to support the follow-up funds.
Luo Xiu doesn't want to use the first method, not because he has a high moral obsession, he also knows that the end of being a "good old man" is often a few months in arrears and can't pay the salary, and finally the company closes down, and everyone scolds him as "black hearted". boss".
The main reason for not using the first method is that he knows there is no end to involution.When we asked to run 12 houses a day, our opponents would ask to run 14 houses... Finally, we challenged the limits of the human body time and time again.
Luo Xiu finally used the second crowd tactic. The difference was that he didn't recruit local push business personnel on a large scale, but adopted the "all people are soldiers" strategy.
Thanks to the fact that Fantuan has hundreds of thousands of direct food delivery personnel, they go in and out of major restaurants every day, and know who the chef of each restaurant is, which waiter is more enthusiastic, and who has a better heart.
They are relatively free during non-meal hours, usually sitting in other people's shops with the air conditioner blowing and chatting.
It is easier for them to gain trust and negotiate cooperation than when a strange salesman comes in to sell.
For these delivery workers, they can also get an extra income by negotiating a few business deals during their free time.
For the company, this model greatly optimizes the efficiency of personnel and can also save a lot of personnel expenses.
The disadvantage is that the personnel are too loose, and they don't care much about the achievement of the result, and they lack the sense of urgency to fight.
Luo Xiu must make them feel that they are participating in a war.
As for this fight, the reason why Luo Xiu acquiesced that Li Shan used tit for tat to fight back was precisely to arouse the collective sense of honor of these employees.
Right or wrong, if you bully me, I will bully you back.
If you hit my man, I will fight back.
You have taken our business, no matter what the cost, we will take it back.
Through such insignificant things, a sense of collective honor is slowly born in the hearts of employees.
Let this group of stragglers slowly condense into an iron army with combat effectiveness.
If, in reverse, Luo Xiu punished Li Shan and fired the staff who fought and entered the hospital, who would work hard for you in the future?
…………
(PS: This story is purely fictitious, and if there is any similarity, it is purely for reference.)
(End of this chapter)
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