Rebirth starts from e-commerce

Chapter 279
For a brand known for its frigidity, Luo Xiu's first thought was the unscrupulous printed products that originated in Japan... No, it was Muji.

I don't know why, every time I see this brand, it always reads as unscrupulous printed matter.

MUJI's brand concept is to advocate a natural, simple and rustic lifestyle.

The things in the store are actually not cheap, and you can always find substitutes with similar quality and much lower prices.

But when you walk into their store, you are easily influenced by their overall design style, and you buy a lot of things from them without knowing it.

Of course, the premise of all this is that you are their audience, and what they express happens to be what you agree with.

Later, a young man surnamed Ye established MINISO in Yangcheng.

Many people think that MINISO is a copycat version of MUJI. In fact, the two companies are completely different in terms of brand concept, target audience, and profit model.

In his previous life, Luo Xiu once wondered how MINISO was able to maintain profitability while opening a store in a large shopping mall where MINISO was selling so cheaply.At the same time, the expansion speed is also fast, expanding to thousands of stores in a few years.

Later, by chance, Luoxiu got to know their purchasing manager, and gradually got acquainted with their mode of operation.

First of all, they can survive on the low-profit model and cannot do without a strong supply chain system.

In terms of supply chain, Pinru now has multiple brands, multiple stores, multiple channels, and multiple distributions, and it also needs a strong supply chain system to support it.

Coupled with the self-built intra-city distribution system Fantuan and the previously built cloud warehouse, it complements the last shortcoming of the supply chain system and forms a perfect closed loop.

In addition, MINISO has a procurement team that travels all over the country to collect products, and then has at least one product evaluation meeting every week, which allows them to keep updating quickly.

This aspect is not inferior.

In addition, they have a very complete product testing mechanism to quickly eliminate unsalable products.

Good at creating explosive models, and gain profits through the explosive models to drive profit-making models.

……

After in-depth research, it is found that MINISO’s operating model is very similar to that of e-commerce, the difference is that one is online and the other is offline.

Of course, Luoxiu does not want to copy MUJI, nor does he want to be the first to create a famous product, but to learn the advantages of both of them, and then integrate their own characteristics to build a grocery store of their own.

It has its own unique creative style and high quality. At the same time, based on my country's strong manufacturing and supply system, it can still achieve moderate prices and retain good profits.

With an idea, Luo Xiu didn't want to delay even a minute, and immediately rushed back to the company to call a meeting to discuss the feasibility.

Everyone was about to get off work, and when they heard that there was a meeting, they reluctantly walked into the conference room.

However, they also knew that Luo Xiu seldom held meetings after get off work, and they must have called everyone for something urgent, so they quickly put away their dissatisfaction.

When Luo Xiu finished his plan, everyone was silent.

After a while, someone said: "If we really want to open a store, will we only sell products of Pinru? No other brands?"

Luo Xiu explained: "Other brands have different styles from ours, which will destroy the overall beauty of the store."

"But our current product range is not rich enough to support an offline experience store."

"In the near future, we will open three more Taobao stores, which are home goods stores, snack stores, and beauty stores, plus our original product line, which will basically meet the demand."

Household items are very simple, just look for sources across the country.

As for snacks and beauty shops, they were already in Luo Xiu's plan.

Snack stores can refer to the operating strategies of the three squirrels, while beauty stores can refer to Perfect Diary and Huaxizi.

As an e-commerce businessman, if you haven’t had an in-depth understanding and study of these three stores, you must not really love e-commerce.

The first to appear was the three squirrels. It was established in 12 and appeared in front of consumers with a cute cartoon image. The brand slogan is: Let the masters of the world feel happy.

Intuitively speaking, they are Haidilao in the e-commerce world.

The welcome words of ordinary stores are: Dear, how can I help you?

And the words of the three squirrels are: Master, please order as much as you like!

Their customer service will chat with you as a little squirrel, calling you the master, and even chatting with you about various sexual topics in a soft and cute tone.

But you don't want to know that there is a good chance that the person on the other side of the screen is a big man who picks his feet.

Perfect Diary and Huaxizi grew up on social platforms and e-commerce live broadcasts.

Luo Xiu spent a lot of money to cultivate his own KOL, just for this moment.Especially roommate Yi Qingfei, Luo Xiu has always had great expectations for him.

Raising soldiers for a thousand days and using them for a while, now is the time for them to play their role.

After confirming that they want to open these three new stores, all operators actively signed up, striving to win the post of store manager.

The position of the store manager of the old store is very stable, and everyone sees no hope of replacing them. Now that there is a new store, of course we will try our best to fight for it.

And they know in their hearts that Yipinru's current status in the e-commerce industry can easily win no matter what category it is.

What's more, the boss does not allow failure, and will definitely help himself to do it.

Luo Xiu said: "Those who are interested, go back and prepare an operation plan, and hand it to me the day after tomorrow at the latest, and I will decide on the candidate for the store manager according to the plan."

"Okay, boss!" Everyone replied in unison.

Although Luo Xiu already had a complete set of plans, he still wanted them to make their own.

What he needs is someone who has thoughts and ideas about this category, not a waste who only listens to the boss and doesn't know how to use his own brain.

"We need a general manager for this offline project. Which one of you has the confidence to take on this important task?" Luo Xiu stood up with his hands on the table and asked loudly.

The scene was quiet, not as enthusiastic as before.

This is not because Luo Xiu just fired a sales director not long ago, but because they really don't have confidence in this position.

The employees in the conference room are all engaged in e-commerce after graduation. They have no experience in physical stores, and no one dares to try it easily.

What's more, they have witnessed the rapid development of e-commerce in the past two years. In their hearts, physical stores are definitely not as promising as e-commerce.

In fact, it would be better for Luo Xiu to lead the team himself, but he still has too many things to do. Fantuan is still watched by a group of capitalists, and he has to be on guard against their attacks at any time, so he can't devote all his energy to doing this.

At this time, Guan Shiyu stood up and said seriously: "I want to try!"

"This is quite time-consuming, can you be busy?" Luo Xiu asked a little worried.

Guan Shiyu raised her brows, "Don't forget my vision for product selection, I'm a genius in this regard."

(End of this chapter)