Rebirth starts from e-commerce

Chapter 282 The Dark Horse
The transaction of the first batch of lipsticks mainly came from the harvest of fans.

After all, it is a leek that has been grown for two years, and it is the first time to harvest it. Of course, the harvest is huge.

Although the leeks will continue to grow, and they can be harvested for the second and third time...but each time will definitely be less than the first time.

Unless vegetable farmers continue to fertilize and water these leeks, and at the same time actively develop and expand the area of ​​vegetable fields.

In order for Yi Qingfei to continue to create, Luo Xiu did not hesitate to match him with a director, screenwriter, editor and other teams.

Of course, if it only relies on fans to sell products, then it can only be regarded as an Internet celebrity brand and cannot really go out of the circle.

The second step Luo Xiu has to do is to find a large number of low-level talents with only a few thousand fans to bring goods.

This kind of people have too few fans and limited influence. Usually, they cannot receive advertisements, and no merchants will come to them.

Just send them a set of samples, and they will be happy to help you take a selfie with the product.

In the future, even such a small expert will have to charge 300 yuan once.

In the early stage of Perfect Diary, it intensively planted grass through Xiaohongshu. In Xiaohongshu, his family has the most grass-planting diaries, and its target is young girls.

HF*, on the other hand, mainly relies on official account advertorials to sell anxiety, uses intimidating headlines, and then proposes unsolvable solutions to lure consumers to buy their products.

They recruited a group of writers for this purpose, and their daily task was to write promotional soft articles.

Commonly used titles are:

"Still think I'm yellow?It is recommended to use the essence of domestic products against the sky, even my ancestral yellow gas...》

"28 days to make you brighter, even the creative director of LV is using it..."

……

These two promotional models are very effective. Luo Xiu thought for a long time, and finally used the perfect diary plan.

Although the latter also allows a new brand to create one billion in annual sales, this kind of market won by selling anxiety, weaving lies, and creating opposition will eventually die from anxiety, lies, and opposition.

This is a double-edged sword. While stabbing the enemy, it is easy to hurt yourself.

There is no little red book or official account yet, and Weibo is the most popular social media.

Luo Xiu has been on Weibo for two years, and he can easily organize large quantities of grass.

Not all products can be planted in this way, for example, electrical appliances are difficult to be effective.

Ordinary netizens saw the grass planting of electrical appliances, and most of them directly swiped away.

Lipsticks are different. When you see a good-looking lip makeup, you will feel itchy and want to buy the same style.

The premise is that the effect is really good-looking. If you make a green lipstick, no matter how much advertising budget you spend, few people are willing to buy it.

After this batch of planting grass was sent out, Luo Xiu specially asked people to track down the comments and messages of each expert.

Most of the messages are:

"Sister, this color is too pretty, ask for a color number."

"Isn't this the legendary beheading of male sex? I, a girl, are also tempted."

"Leave my wallet alone, I've already bought four lipsticks this month."

"This rotten tomato color is really white in fried chicken, I like it so much."

……

Seeing these comments, Luo Xiu knew that at least he had passed the test in terms of product strength.

The next step is to further expand the group of people who grow grass, and let ordinary vegans post Weibo to grow grass.

Every time an order is completed, Luo Xiu will ask customers to join the group through text messages.

Then, through the method of posting cash back for the order, let the customer post the order to their social accounts.

Girls’ social accounts are used to post selfies. Now that they have bought a new lipstick, there is a reason to post selfies. Besides, there are cashbacks, and many people will not refuse.

They may not all be beauties, but with carefully adjusted angles and the assistance of photo editing tools, they can always take a few good photos.

The fans of their social accounts are usually friends around them, and the people who plant grass are also friends around them.

Amway from people around is often more convincing than the stars in the commercials.

They think that any lipstick that celebrities wear looks good, and buying them themselves may not be able to achieve the same effect.

What's more, the stars in the commercials usually have special effects added, and "duang!" can become beautiful in one click.

And the sisters around me look like this after using it up, so I will look like this after using it up.

Although the sisters around me can also edit pictures when they post selfies, but I can also edit pictures.If everyone edits pictures, it means that no one edits pictures.

On Taobao, you can find a lot of lipsticks of various colors, brands, and prices.

Consumers don't know how to choose.

And lipstick is different from clothing, you can buy it and try it on first, and then return it if you don’t like it.

After the lipstick is tried, it is difficult to return it, and it is impossible for the merchant to sell it again after the return.

Therefore, girls will face a very serious "difficulty in choosing" when buying lipsticks online. They are afraid that they will buy something they don't like and waste money in vain.

Therefore, lipstick needs to be tried by someone you can trust, and you can buy it with confidence after seeing the effect of the trial by people around you.

Li Jiaqi was able to make the girls place orders happily, not just saying "oh, my god", but constantly trying it out in front of the camera, which won the trust of the girls.

Luo Xiu's promotions did not put "exposure" first, but put "trust" first.

The first thing to consider is whether doing this can increase consumers' trust in the brand and the product.

Win sales based on trust.

This is why he abandoned the bombardment of HF*-style soft texts.

It's not that he dislikes that this way of making money will get his hands dirty.

It's this kind of eye-catching title. Although this kind of exaggerated efficacy promotion can gain a huge amount of exposure in a short period of time, it is also consuming consumers' trust little by little.

The ultimate purpose of advertising is to show you what you need.

……

This super-era style of play has allowed Pinru Beauty Store to quickly approach the rankings with the same dark horse within a month of its launch.

Before this, no beauty brand could have such a fast growth rate.

Especially her data on the Internet has made many brand research agencies dumbfounded.

In their cognition, there is a specific path for brand growth.

No matter what sect you are, you must first refine Qi, then build a foundation, then form an alchemy, then Nascent Soul, Transformation God... and finally ascend to the ground and become a Daluo Jinxian.

However, Pinru, a crooked demon who came out of nowhere, even skipped Qi refining and foundation building, and directly started to form alchemy, and was about to start Nascent Soul and Transformation.

Some traditional brand people came out and said:

"Don't look at Pinru lipstick growing so fast, if you don't lay a solid foundation, it won't be popular for long."

"They are too eager for quick success. I have been a brand for so many years, and I have never seen such a thing."

"The higher you fly, the harder you fall, just wait and see!"

(End of this chapter)