Rebirth starts from e-commerce

Chapter 281 My Time
Beauty and skin care are definitely profiteering industries.

Its cost expenditure mainly lies in channel expenses and promotion input, not in raw material cost.

Therefore, Luoxiu does not want to reduce product quality in order to save money.

Of course, some precious raw materials that have no positive effect on efficacy and are just for advertising gimmicks can still be saved.

Many skin care products obviously have only one glycerin for moisturizing effect, but they want to make something that sounds high-end, so that consumers may sound "unclear" and increase the quality of the product.

Yi Qingfei has been publishing test videos of various skin care products and cosmetics for the past two years.

For example, a skin care product that claims to add niacinamide stock solution has become popular.

He bought it back immediately, and through professional instrumental analysis, with rigorous experimental data, he told consumers in an easy-to-understand manner what the actual content of the ingredient is and whether it can play a role...

All these experiments were completed by professional researchers, and Yi Qingfei was only responsible for explaining on camera.

The main reason is that those few researchers are not very good-looking, and it is difficult for them to attract girls to watch.

In the past two years, Yi Qingfei has won the title of beauty guru by virtue of beauty makeup, skin care teaching videos, and cracking down on counterfeiting of various products, and has attracted countless fans.

Those brands that he cracked down on counterfeit hated him deeply, and at the same time, countless big brands wanted to cooperate with him, but they were turned away.

He often told his fans that the reason why he did not cooperate with those big brands was to maintain the neutrality of counterfeiters and not want to negotiate bad money; on the other hand, he hoped that he could make a product that is really useful and affordable .

He said that he would make his own product for two years, but he never realized it.

Every time a new video is released, there are always some black fans in the comment area who are ridiculing:

"Didn't you say you want to release your own product? Why don't you release it?"

"In the past two years, he has released a PPT. This is a PPT product!"

"Every day you say that other people's products are not good, but you make a good one yourself!"

"He's just a sissy, do you really think he understands products?"

……

At the beginning, the fans helped Yi Qingfei refute a few words, but later, too many people brushed it, and Yi Qingfei did not produce the product, so he was powerless to refute.

Finally, he announced that the beauty products of the Pinru series will be on sale soon.

Before the sale, he updated a video every day, comparing Pinru's new products with those ladies' cosmetics, and dismantling the ingredients.

The purpose is to tell fans that the ingredients we use are not inferior to those noble ladies' cosmetics, even shipped from the same factory, but the price is quite ordinary.

Because we spend money on product development and manufacturing, not on big-name celebrity endorsements.

This set of rhetoric can still impress consumers.

In addition, after two years of laying the groundwork, everyone is looking forward to what kind of products he will come up with after two years of sharpening his sword.

Black fans want to see him roll over.

True fans want to see him realize his dreams.

On the last day of the countdown to the launch of the product, Yi Qingfei suffered from severe insomnia.

He was under a lot of pressure, afraid of failure, afraid of being a laughing stock, and even more afraid of failing Luo Xiu's training for him in the past two years.

He had proposed to Luo Xiu to resign last year, and Luo Xiu arrogantly replied him with four words: I do not approve!
At the same time, he opened a new company, Pinru Cultural Media.

One of the entire floors belonged to Yi Qingfei, and he was assigned a number of highly educated R&D personnel.

Spending money like running water every day, but there has been no output.

His pressure is different from Li Shan's. Fantuan mainly spends investors' money, but he spends hard-earned money from Pinru e-commerce.

Just before the sale, Luo Xiu, Li Shan, Zhao Jianye, Guan Shiyu and other friends gathered to cheer him on.

Yi Qingfei said worriedly: "Brother Xiu, is our first order too big? I'm afraid we won't be able to sell out 30 lipsticks at a time."

Luo Xiu smiled and comforted him: "Don't worry, we put ten color numbers on the shelves in the first batch, and the average number of each color number is only [-] pieces."

"The first batch should be a little less. If it's really good, we'll have time to add more!"

"In this way, the production cost of each piece is much more expensive, and we have to make some sensational events to get off to a good start, not only to face those who look down on us, but also to make our subsequent hype backed by facts."

Luo Xiu has always been gentle towards Yi Qingfei, but relatively rough towards Li Shan.

If Li Shan had said such depressing words, Luo Xiu would have scolded him long ago.

"Hopefully there will be a good sales volume."

"You're afraid of wool!" Li Shan next to him couldn't stand it anymore, and patted his chest to promise, "I really can't sell it, brother will help you eat it all."

Zhao Jianye also interjected: "Really, my buddy has already booked a hotel, and I'm waiting to celebrate your success."

The two of them were not involved in the project.

As a rice ball person, I watched Pinru e-commerce stores open one by one, and none of them failed.

In their view, these concerns are unnecessary.

At 8:8 p.m., the countdown ends, and the store’s products officially start to grab.

Yi Qingfei's palms were covered with sweat, and he was more nervous than his future wife giving birth.

At the same time, countless colleagues are also paying attention to the sales data of this store.

They want to know if the shit-stirring stick in this industry can stir up the muddy water of beauty makeup.

One thousand sticks.

Five thousand sticks.

Ten thousand sticks.

Twenty thousand sticks.

Fifty thousand sticks.

……

Every time the page is refreshed, the number increases geometrically.

In less than an hour, [-] copies had been sold.

Among them, the "goddess color" recommended by Yi Qingfei to fans is also the color number with the most stock, and the sales volume has exceeded 3.

Moreover, the price of each lipstick is 108 yuan, which means that in less than an hour, the store sales exceeded [-] million.

Although the price of 108 is not as good as those big brands, but the lipsticks of domestic brands are rarely sold at this unit price.

What's more, this is a new brand.

All this stems from his millions of fans on Weibo.

It originated from those girls who watched his beauty tutorial videos every day and listened to his analysis of product ingredients.

They hold their trust in Yi Qingfei and believe that this is a good product.

After the fans took pictures of the product, they left messages on his Weibo:

"Other beauty bloggers have already received bad money from advertisements. Only you have been insisting on developing your own products. I believe you will not let us down."

"I've watched so many teaching videos of yours, but you haven't accepted any advertisements, so I can't afford to spend some money for you. Now even if you make a piece of trash, I'll pay for it. It's my tuition fee for you."

"We know that you have endured a lot of abuse and pressure in the past two years, please continue to do what you like, and we will always support you."

……

Yi Qingfei broadcast fans' messages one by one, raising his head from time to time, trying to stop the dazzling tears.

In the past two years, he has been scolded by people every day on the Internet, and some people have spit on him in reality, and even his family and relatives can't understand him.Tell me behind your back if the kid is out of his mind.

Every time he wants to give up and want to be a "normal person", he thinks of what Luo Xiu said to him: Persevere, and you will wait until your era.

Now, Yi Qingfei wiped the tears from the corners of his eyes with his hands, smiled, and asked Luo Xiu: "This is my era!"

Luo Xiu shrugged, "That's it? Is it still far away?"

Live broadcast e-commerce belongs to his era, and now it is just an appetizer.

(End of this chapter)