Rebirth starts from e-commerce
Chapter 286
Chapter 286
Pinru Taobao daily necessities store also opened, but without fanfare.
The page is very simple and elegant, and the positioning is a good thing for the family.
There are no promotions, no platform activities, and no drainage outside the site.
Like a high-cold goddess who does not eat fireworks in the world, she only smiles for those who understand her.
For Luo Xiu, this store is more of an image display, rather than hoping to sell well.
The big move he was really brewing was offline.
Grandview Plaza, a shop with an area of over 200 square meters and a monthly rent of over [-] yuan will open soon.
The name of the store was overturned many times, and finally determined to be "Pinruhao Museum".
It means a store that sells home goods that increase people's happiness.
The store sells a lot of miscellaneous things, among which the clothing section occupies the largest space.
On the one hand, it is because the shopping demand for clothing, especially women's clothing, is huge; on the other hand, it is because Luoxiu started out as a women's clothing company, and has the most complete range of women's clothing.
In the clothing area, several products such as classic bags and shoes are interspersed, which is convenient for customers to choose and match.
The Electrical Appliances Zone is dominated by creative small household appliances.
For example, aromatherapy machine, bread machine, juicer, small rice cooker for personal use, small desktop fan...
The snack area is a variety of dried fruit foods, which is equivalent to moving in the products from the online store.
Then there is the largest daily necessities area besides the clothing area.
All kinds of towels, slippers, storage boxes, hooks, creative hangers, cotton swabs, charging cables, pillows, cups... are all things that are used in daily life.
Unlike ten yuan stores, everything here is either very good-looking or very creative.
What's even more rare is that the style of each product is very uniform, as if it came from the same designer.
And that designer is definitely a person who is very particular about life.
It is also because of Guan Shiyu's high requirements for products that the product department works overtime every day to find good products, but there are still not many products that can be selected.
This shop of more than 200 square meters still looks a bit empty.
Originally, Luoxiu only wanted to rent [-] square meters, but Guan Shiyu insisted that this is the first flagship store we opened, and it doesn’t matter whether it makes money or not, the image must be established.
Before the store opened, a group of beautiful young ladies came. They either brought selfie sticks or boyfriends (photographers). After entering the door, they kept looking for angles to take pictures.
In fact, they are all Weibo influencers invited by Luo Xiu, the purpose of which is of course to turn this store into an online celebrity check-in shop.
When the store was decorated and designed, it reserved a lot of places that are convenient for taking pictures and punching cards.
For example, the five artistic characters of "Pinruhao Museum" at the entrance of the store have become a must-have place for everyone to take pictures.
In addition to taking selfies, they will also take pictures of some nice little items.
The design of every product in the store is very good-looking, just picking up a small object can hit the cute spots of girls.
Although this group of Weibo celebrities came here for work, the things in the store really moved them.
If it hadn't been officially opened yet, they would definitely buy some.
Luo Xiu, as a head V with tens of millions, of course, would not waste this promotional opportunity.
He updates a joke on time every day, and the accompanying pictures are all kinds of good things in the store.
However, his fans are rather skinny and have never cooperated with his promotion.
When he posts pictures of snacks, someone in the comment section will say, "I bought these in your online store. Are there any snacks that I can eat at work without getting fat?"
Luo Xiu couldn't help but reply to him: "Yes, the boss painted the cake."
"Pfft, hahaha, makes sense."
"It is recommended to eat with the boss's chicken soup."
"Not only will you not get fat, but it will also be poisonous."
"It turns out that the bosses are all chefs."
The comment area soon lost track of where it went.
……
On the opening day, there were no flower baskets at the entrance of the store, and there was no ceremony.
There were no normal customers in the shopping mall in the morning, but the manager and manager of the store next door came to visit one after another.
After all, this store has engaged in a lot of battles from decoration to publicity, and they want to come over to see how sacred it is.
"The store is too big, a waste of rent." A store manager commented casually.
"Aren't these things from the ten-yuan store? Do you dare to open a store in Zhengjia Plaza? Are you not afraid of losing money?"
"Clothes should make some money, but the styles are too monotonous."
"They spent a lot of money on the decoration. I thought I was in a luxury store."
……
The store managers went around satisfied and left.
They believe that this store will not affect their business. Based on their experience, it may close within two months after opening!
At this time, two men in suits and briefcases passed by the store, paused in front of the store, and then walked in.
If Luo Xiu were here, he would definitely be able to recognize the two of them as the subordinates of the previous sales director of the company.
After Chen Ming was sent to prison, the two cronies he brought in naturally couldn't stay in the company any longer. Before Luo Xiu fired them, he resigned voluntarily.
They joined other companies soon after leaving, and they also knew that Pinru's electrical products had entered Jusco.
When they went to the shopping mall to patrol the market, they always involuntarily paid attention to the situation of Pinru.
When they saw that Pinru's products were sold in the corner, and almost no one was patronizing them, they couldn't help laughing:
"Without Brother Ming, Pinru would be like this."
"It's ridiculous that a miscellaneous brand that relies on Taobao to sell goods also wants to learn how others do offline."
"If you keep Brother Ming to help them do things, at least it won't be so bad."
"One day we have time to visit Brother Ming and tell him the news."
……
Today they just passed by, and immediately recognized Pinru's LOGO.
"Isn't this store opened by our former company?"
"Let's go in and see."
After the two of them walked into the store, they quickly recognized the electrical products.
"Did Pinru not manage the shopping malls well, so why not just open a store?"
"Obviously, I got a bad nose in Jusco, and the young boss was unwilling to fail and set up a store by himself."
"For such a big store, the rent can't be less than [-] yuan!"
"Definitely. This boss is too naive. He thinks the bigger the store, the better, and he doesn't see if he can eat it."
"It's just that Luo Xiu is not here. If he is here, I will definitely tell him in person that offline is not as easy as your e-commerce business. Let's accumulate ten years of experience first!"
……
These two people were cursing in the store, but they were not in a hurry to leave. They wanted to wait here to see if there would be any customers buying it.
At this time, it was almost noon, and the flow of people in the mall began to increase.
Most of them come here to eat and just take a stroll.
The number of guests entering the Pinruhao Museum also gradually increased, and their faces showed surprise expressions.
(End of this chapter)
Pinru Taobao daily necessities store also opened, but without fanfare.
The page is very simple and elegant, and the positioning is a good thing for the family.
There are no promotions, no platform activities, and no drainage outside the site.
Like a high-cold goddess who does not eat fireworks in the world, she only smiles for those who understand her.
For Luo Xiu, this store is more of an image display, rather than hoping to sell well.
The big move he was really brewing was offline.
Grandview Plaza, a shop with an area of over 200 square meters and a monthly rent of over [-] yuan will open soon.
The name of the store was overturned many times, and finally determined to be "Pinruhao Museum".
It means a store that sells home goods that increase people's happiness.
The store sells a lot of miscellaneous things, among which the clothing section occupies the largest space.
On the one hand, it is because the shopping demand for clothing, especially women's clothing, is huge; on the other hand, it is because Luoxiu started out as a women's clothing company, and has the most complete range of women's clothing.
In the clothing area, several products such as classic bags and shoes are interspersed, which is convenient for customers to choose and match.
The Electrical Appliances Zone is dominated by creative small household appliances.
For example, aromatherapy machine, bread machine, juicer, small rice cooker for personal use, small desktop fan...
The snack area is a variety of dried fruit foods, which is equivalent to moving in the products from the online store.
Then there is the largest daily necessities area besides the clothing area.
All kinds of towels, slippers, storage boxes, hooks, creative hangers, cotton swabs, charging cables, pillows, cups... are all things that are used in daily life.
Unlike ten yuan stores, everything here is either very good-looking or very creative.
What's even more rare is that the style of each product is very uniform, as if it came from the same designer.
And that designer is definitely a person who is very particular about life.
It is also because of Guan Shiyu's high requirements for products that the product department works overtime every day to find good products, but there are still not many products that can be selected.
This shop of more than 200 square meters still looks a bit empty.
Originally, Luoxiu only wanted to rent [-] square meters, but Guan Shiyu insisted that this is the first flagship store we opened, and it doesn’t matter whether it makes money or not, the image must be established.
Before the store opened, a group of beautiful young ladies came. They either brought selfie sticks or boyfriends (photographers). After entering the door, they kept looking for angles to take pictures.
In fact, they are all Weibo influencers invited by Luo Xiu, the purpose of which is of course to turn this store into an online celebrity check-in shop.
When the store was decorated and designed, it reserved a lot of places that are convenient for taking pictures and punching cards.
For example, the five artistic characters of "Pinruhao Museum" at the entrance of the store have become a must-have place for everyone to take pictures.
In addition to taking selfies, they will also take pictures of some nice little items.
The design of every product in the store is very good-looking, just picking up a small object can hit the cute spots of girls.
Although this group of Weibo celebrities came here for work, the things in the store really moved them.
If it hadn't been officially opened yet, they would definitely buy some.
Luo Xiu, as a head V with tens of millions, of course, would not waste this promotional opportunity.
He updates a joke on time every day, and the accompanying pictures are all kinds of good things in the store.
However, his fans are rather skinny and have never cooperated with his promotion.
When he posts pictures of snacks, someone in the comment section will say, "I bought these in your online store. Are there any snacks that I can eat at work without getting fat?"
Luo Xiu couldn't help but reply to him: "Yes, the boss painted the cake."
"Pfft, hahaha, makes sense."
"It is recommended to eat with the boss's chicken soup."
"Not only will you not get fat, but it will also be poisonous."
"It turns out that the bosses are all chefs."
The comment area soon lost track of where it went.
……
On the opening day, there were no flower baskets at the entrance of the store, and there was no ceremony.
There were no normal customers in the shopping mall in the morning, but the manager and manager of the store next door came to visit one after another.
After all, this store has engaged in a lot of battles from decoration to publicity, and they want to come over to see how sacred it is.
"The store is too big, a waste of rent." A store manager commented casually.
"Aren't these things from the ten-yuan store? Do you dare to open a store in Zhengjia Plaza? Are you not afraid of losing money?"
"Clothes should make some money, but the styles are too monotonous."
"They spent a lot of money on the decoration. I thought I was in a luxury store."
……
The store managers went around satisfied and left.
They believe that this store will not affect their business. Based on their experience, it may close within two months after opening!
At this time, two men in suits and briefcases passed by the store, paused in front of the store, and then walked in.
If Luo Xiu were here, he would definitely be able to recognize the two of them as the subordinates of the previous sales director of the company.
After Chen Ming was sent to prison, the two cronies he brought in naturally couldn't stay in the company any longer. Before Luo Xiu fired them, he resigned voluntarily.
They joined other companies soon after leaving, and they also knew that Pinru's electrical products had entered Jusco.
When they went to the shopping mall to patrol the market, they always involuntarily paid attention to the situation of Pinru.
When they saw that Pinru's products were sold in the corner, and almost no one was patronizing them, they couldn't help laughing:
"Without Brother Ming, Pinru would be like this."
"It's ridiculous that a miscellaneous brand that relies on Taobao to sell goods also wants to learn how others do offline."
"If you keep Brother Ming to help them do things, at least it won't be so bad."
"One day we have time to visit Brother Ming and tell him the news."
……
Today they just passed by, and immediately recognized Pinru's LOGO.
"Isn't this store opened by our former company?"
"Let's go in and see."
After the two of them walked into the store, they quickly recognized the electrical products.
"Did Pinru not manage the shopping malls well, so why not just open a store?"
"Obviously, I got a bad nose in Jusco, and the young boss was unwilling to fail and set up a store by himself."
"For such a big store, the rent can't be less than [-] yuan!"
"Definitely. This boss is too naive. He thinks the bigger the store, the better, and he doesn't see if he can eat it."
"It's just that Luo Xiu is not here. If he is here, I will definitely tell him in person that offline is not as easy as your e-commerce business. Let's accumulate ten years of experience first!"
……
These two people were cursing in the store, but they were not in a hurry to leave. They wanted to wait here to see if there would be any customers buying it.
At this time, it was almost noon, and the flow of people in the mall began to increase.
Most of them come here to eat and just take a stroll.
The number of guests entering the Pinruhao Museum also gradually increased, and their faces showed surprise expressions.
(End of this chapter)
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