Rebirth starts from e-commerce

Chapter 287 New Retail

"What brand store is this? It's well decorated!" a girl said in surprise.

In her mind, only those expensive luxury brands would decorate the store in this style.

"Pinruhao Museum, isn't it the shop that was very popular on the Internet a few days ago? It turned out to be here."

"Let's go in and see what's good."

The group of girls walked into the store with curiosity, and were soon surprised by the good things in the store.

"This little orange desk lamp is so pretty, I want to buy it and put it on the table."

"I looked at the price, it's only 99 yuan, and it's not expensive."

A table lamp of 99 yuan is not cheap, but in this kind of store, in this kind of atmosphere, plus the design that hits the cute point, it doesn't look expensive at all.

It's hard to sell a good heart.

If you like it, you will feel better when you see it. No matter how expensive the price is, it is worth it.

In order to look good, many people can buy a virtual skin for 99 yuan, and even use 199 yuan or 999 yuan to draw cards, not to mention a 99 yuan real table lamp.

"This piggy pillow is so comfortable to the touch!"

Another girl found the treasure in her heart.

After the other girls heard it, they each took one and hugged it in their arms.

"It's so comfortable, I want to hold it forever."

"It's more comfortable than holding my boyfriend. I will never let go in this life."

"Wake up, where's your boyfriend?"

"From today on, it's my boyfriend!"

……

Chen Ming's two cronies were stunned.

They don't understand the brain circuits of these girls, and they don't understand why these common daily necessities can excite these girls so much.

This desk lamp is also designed to look better, the light is softer, and there are no more special functions.

The two of them couldn't understand something like a pillow that was no different from a pillow.

"These girls should be invited, right?"

"It must be!" The other one nodded, "Many stores just opened will invite some helpers to enliven the atmosphere and attract passers-by to enter the store."

"It's easy to tell if it's Tor. We'll know after a while. If this group of people come in and out, it must be Tor."

The two continued to stay in the store, observing the customers entering the store.

They found that customers basically wandered around aimlessly after entering the store.

It's like a group of little girls walking into the garden, looking here, touching there, finding a colorful butterfly in the west and a coquettish little flower in the east.

From time to time, they discover the treasure in their hearts and hold it tightly.

They didn't take the shopping basket at the door when they entered the door. Halfway there, after taking a few things in their hands, the waiter handed them the basket in due course.

Except for clothing and electrical appliances, most things cost a few to tens of dollars, and they don't feel very expensive when they are put in the basket.

When they went around and went to the cash register to check out, they found that it was several hundred yuan.

Of course, these are all in their hearts, and they are reluctant to put them back.

The two salesmen stood in the store for a long time, and found that the people who entered the store were all different people, and the expressions of surprise on their faces could not be faked.

Even if they don't want to believe it in their hearts, they can only draw a conclusion that these customers are not trustees, but are real customers who come to the store to sell money.

They have been doing offline retailing for many years, and they have a formula for success in their minds, and they must satisfy this formula to be successful.

In their hearts, Pinru does not meet the requirements of the formula. They enter Pinru just to do one thing and say another, to make money from the company, and to change to another company to make money when the company cannot continue to operate.

Their behavior was discovered by the company, and after they were forced to leave the company, they still believed that Pinru could not succeed offline.

However, what they saw today subverted their understanding of offline retail, and they walked out of the store in a daze.

What's even more frightening is that they can't understand, can't understand.

It means that the formula ingrained in their hearts is likely to be overthrown by the times, and they are about to become the front waves who are beaten to death on the beach by the back waves.

They have been studying the "geocentric theory" and built a knowledge system based on it, but now they are challenged by the "heliocentric theory".

Smart people will be excited by their discoveries, and resolutely abandon the old concepts in the past, learn and embrace the new "heliocentric theory", and embrace the "new retail".

Obviously they are not smart people, otherwise they wouldn't have worked for so many years, and they were just ordinary salesmen.

When encountering something they don't understand, they will just cover their eyes and ears, and shout that it is fake, which is impossible.

……

On the actual opening day, Luo Xiu was not guarding the store.

Sitting in his office, looking at the constantly beating data of the computer, he can grasp the sales situation of the store in real time.

The cash register system in the store is developed by the company's IT department and is connected to the company's ERP system.

Through the background, Luo Xiu can clearly see which single product is more popular, and can develop more products of this type in the future, and which single product is unsalable and should be eliminated.

You can see that 50% of customers who bought cups also bought towels, and you can try to put these two things together in the future.

Seeing that the customer who bought the dress of type A is also interested in the bag of type B, you can use the store model props to match the two pieces together.

Now there is only one store, and there are not enough things that big data can do.

When opening a hundred or even thousands of stores in the future, the role of big data will be more obvious.

Operations can quickly know which region, which store, and which type of product are more popular through the background.

New and different products in different regions.

Which single product is about to be sold out, how can the background EPR system quickly distribute goods to the nearest warehouse, and minimize the cost of commodity circulation.

In the future, the online shopping of rice balls will be combined with the experience of offline stores, together with cloud warehouses blooming in various places, and the delivery system of same-day delivery, to jointly build a new retail model.

When did Pinruhao Museum sell more than just daily necessities.

It can be a fashion brand opened in a high-end shopping mall, focusing on clothing, shoes, and bags, or it can be opened in a small shop downstairs in a residential area, focusing on fresh fruits, vegetables, and fish.

You can shop offline or have it delivered to your home.

There are no dealers with superimposed charges, and a complete logistics system keeps the cost of commodity circulation to a minimum.

Of course, this is Luo Xiu's ideal business model, and he is building this building step by step.

Doing e-commerce, cloud storage, logistics, onigiri takeaway, onigiri group buying, and now offline physical stores... are just laying the foundation.

But Luo Xiu believes that one day this tall building will rise from the ground and stand on top of the clouds.

(End of this chapter)