Rebirth starts from e-commerce

Chapter 308 Always On The Winner's Side

The conversation between Luo Xiu and Taobao went smoothly.

The two sides quickly reached a consensus that Taobao is willing to continue to support Pinru and give them the best activity resources.

At the same time, Pinru must also ensure that the products sold during the event are less than 9% off other platforms.

Not long ago, Pinru made a similar agreement with JD.com.

At the end of the conversation, Luo Xiu took Guan Shiyu out of the Taobao headquarters, and met a group of merchants who hadn't dispersed yet.

When they saw Luo Xiu, they immediately surrounded him.

"Mr. Luo, what do you think of the meeting just now?"

"Now the two platforms are forcing us to choose one of the two, Mr. Luo, you have to come out and say something."

"We believe that as long as Mr. Luo can speak out for our business, the platform will definitely have scruples."

"At least tell us about your options?"

……

Luo Xiu separated from the crowd and walked towards the side of the road. Immediately he turned around and left a sentence:

"Justice never fails because it is always on the side of the victor, and neither do I."

After speaking, he reached out to stop a taxi and took Guan Shiyu away.

Everyone looked at each other in blank dismay, pondering the meaning of his words.

"What does he mean when he says he's always on the victor's side? Is he French?"

"The meaning is obvious. Taobao must be the winning side. A fool would not choose Taobao."

"Didn't he say the wall and the egg before, did he choose to stand with the egg? Why does he choose to stand with the strong now?"

"What he said this time may not be contradictory to what he said before. Maybe he thinks JD.com will be the final winner."

……

No one knows what Luo Xiu's choice is.

All they know is that they are getting closer and closer to 618, leaving less and less time for them to think.

For those big brands, e-commerce is just a small channel for them at this time. They may have formulated their product lines and prices for the whole year last year. It is impossible to destroy their own prices for an e-commerce event. system.

It is even more impossible to affect the relationship of other channel distributors for the sales of this event.

For more brands that rely on e-commerce shipments, they are absolutely not allowed to mess up this event.

In order to prepare for this event, they have accumulated a large amount of inventory in the warehouse, and owe a huge amount of money to the dealer.

If it is not possible to ship on both platforms at the same time, at least one of them must be kept to reduce losses.

……

Taobao first started the warm-up of 618.

Merchants clicked into the event page for the first time, and saw a large number of products such as their own products appearing on the first screen.

"They finally chose Taobao."

"Taobao has given them so many resources, so there is nothing wrong with choosing Taobao. I would have made the same choice as him."

"It's understandable to choose Taobao. What I don't understand is that he said before that he will always stand on the side of eggs and walls. We still trust him so much."

"That's right, I chose Jingdong without hesitation because of what he said, knowing that after a stone breaks an egg, it will turn around and hit our business. I didn't expect the leader to surrender first."

"You all said that you gave up Taobao because of Luo Xiu's words, but I see that your products are all there on the event page?"

Soon, Jingdong's event page also came out.

Merchants click on JD.com’s page and see that there are also a large number of products under Pinru’s banner on the first screen.

"What's going on here? Does Pinru want to have two boats at once?"

"The performance is that both sides can get the best of both worlds, but doesn't he know that the last end of the fencers is often the worst?"

"It seems that he took away the best resources of the two platforms at the same time, isn't he afraid that the platforms will deal with them afterwards?"

"I guess they have too much stock for this event, and neither side can give up. Some of my business friends are the same. They can only take a chance to participate in the event on both sides. I only hope that the platform will not grasp the price control too tightly."

"I want to sell more, but I'm afraid neither side will be able to sell in the end."

"If the sky wants it to die, it must first make it crazy. Pinru has developed too smoothly in the past two or three years, and their people are too drifting."

"The platform is not a fool, it is impossible to be played by him like this."

"It has begun, and some merchants have been kicked out of the event."

Everyone gloated and waited to see Pinru's joke.

The wood is beautiful in the forest, and the wind will destroy it.

In the past two or three years, Pinru e-commerce can be described as thriving.

Every time you enter a new category, it makes other merchants in this category tremble.

If Pinru really falls because of this, there will definitely be many businesses celebrating.

If a behemoth like Pinru really falls down, the vacated market will be able to support many businesses.

However, the scene in their fantasy has never appeared. Pinru's products have always been well displayed on the home page of the event and have not been replaced.

Even because some merchants were cleared, more products of Pinru entered the event page.

"Why? Is Pinru so powerful that they don't even dare to touch them on the platform?"

"Impossible. Those world-class big brands have to withdraw from the event because they don't want to disrupt the price system. What is Pinru?"

In the merchant group, some merchants who were purged and withdrawn from the event protested.

The Taobao Xiaoer came out and explained: "Pinru did not violate the rules of the event. None of the products they participated in Taobao 618 were sold on other platforms. They guaranteed that all the products in the event were the lowest prices on the entire network."

Jingdong's procurement also gave the same statement.

Everyone began to compare the products of the two platforms one by one, and found that they were indeed different.

The same rice cooker is red for Taobao and blue for JD.com.

You can say that these two models use the same material and have the same functional parameters, but legally they are two different models.

The platform could not find any reason to remove Pinru from the 618 event.

Besides, for Xiao Er, it is easy to clear Pinru out of the activity, but who can fill the vacancy of Pinru and complete the KPI for themselves?
"It's no wonder that if you hold the product without fear, it turns out that you have already prepared it."

"It is indeed the best way to separate the two product lines. The problem is that the choice between the two is a temporary decision of the platform, and we have no time to separate the product lines."

"Why can Pinru predict that the platform will ask merchants to choose one of the two?"

"Blind cat meets dead mouse?"

"Have you ever seen a blind cat that happens to run into a dead mouse every time?"

"Taobao held Double Eleven for the first time in 09. Not many merchants participated, and the merchants who participated did not expect to sell well. As a result, everyone sold out of stock. Only his family had a deep enough inventory. In the end, there were only His family was selling goods, and I thought it was just a coincidence."

"Maybe this is the difference between genius entrepreneurs and us mortals. They always see farther than us."

……

(PS: New month, ask for tickets!)

(End of this chapter)