Rebirth starts from e-commerce

Chapter 320 Medical Advertisement
Why do medical advertisements make money?Because the industry is more profitable.

Advertise a cake shop and sell a cake for 200 yuan. After deducting the costs of materials, labor, shop rent, etc., there may only be a profit of 100 yuan left.The store owner can only pay 80 yuan in advertising fees for this business.

And to advertise a counterfeit drug, sell a drug for 10000 yuan, and the cost of the drug can be ignored.The counterfeit drug dealer spends 5000 yuan on advertising, and he can still earn 5000.

This is why the most profitable business is written in the criminal law.

Because of a medical incident in 2016, in order to restore its reputation, a certain degree announced a vigorous rectification of medical advertisements, and 2518 medical institutions and 1.26 million pieces of medical information were taken offline.

Earlier, a certain song, which claimed not to do evil, was fined 5 million U.S. dollars for counterfeit and illegal drug advertisements, and subsequently removed 1.3 million false advertisements.

Of course, the so-called removal of medical advertisements is a short-term public relations act. Whether it is a certain degree or a certain song, there are still a lot of medical advertisements.

Especially in a certain song, the slogan "Don't be evil" is very touching, but when you think about it carefully, it seems a bit wrong.

It seems that a person ran into the street and shouted: I don't do bad things.

Does that make it inspiring?
And those companies with the slogan of "making the world a better place" are more touching?
This makes people feel that all powerful companies are bound to do evil, as long as they don't do evil, they are the greatest kindness.

It is as if the president of a certain major country has made the greatest contribution to world peace because he did not start a war.

It’s as if a person is very strong and wants to kill someone every day, and one day he doesn’t kill, and then everyone praises him for being kind.

The other person is very weak. He helps an old lady to cross the road every day. If he fails to help one day, everyone will only call him immoral.

Evil people can immediately become Buddhas by putting down the butcher knife, but good people have to go through ninety-nine and eighty-one hardships. This Buddha is also a generation who bullies the good and fears the evil.

The final result was that after Ohei won the award, he turned around and started a war.

Companies that say they don't do evil do as much evil as they do.

In fact, a truly good person will not say to everyone: I am a good person and I do not do evil.

It seems that only bad people keep emphasizing to others that I am a good person, you have to trust me.

Luo Xiu couldn't abandon the huge profits of medical advertising.

Give up medical advertisements today, and give up educational advertisements tomorrow. The day after tomorrow, you will find that there are only some advertisements that are not very profitable.

……

Back home at night.

Guan Shiyu asked casually, "How was your work today?"

"good."

"Are you thinking of me?"

"Think about it!"

"How much did you think about it, how many times did you think about it, and when did you think about it?"

"Think about it."

Luo Xiu was absent-minded in every answer, and even answered irrelevant questions.If other girls heard their boyfriend chatting like this, they would have started asking a series of questions:
Do you not love me anymore?

There are other women out there?

I knew you were an asshole!
Do not touch me!

Then he started crying, throwing things and biting people.

Guan Shiyu didn't, she just walked behind Luo Xiu, covered his eyes with both hands, let him recover his thoughts, and then asked softly in his ear: "What are you worrying about?"

"I'm thinking about what conditions your father will agree to marry you to me."

Luo Xiu didn't want to bring troubles to the two of them.

Men are like this, they hide their problems in their hearts, they are unwilling to speak out, and feel that they should solve the problems by themselves.

And mistakenly think that this is great.

"Little fool, if my father refuses, I will steal the household registration book and go with you to get the certificate."

Guan Shiyu turned to Luo Xiu and put her arms around his neck, "Are you thinking about work? Tell me quickly, or I will get angry."

"It's nothing, it's just about the headline medical advertisement. I'm looking for a reason for myself to accept the dirty money."

"You, you always think too much, taking responsibility that doesn't belong to you on yourself."

"Have it?"

"There is only one thing you have to do, and that is to control the review process. As long as you ensure that the advertiser is a legally compliant hospital with complete qualifications, your responsibility will be over."

"However, those private hospitals that can invest millions to tens of millions of advertisements every year, although they have complete certificates, but they can spend so much money on advertisements, there must be some black-hearted activities."

"That's out of your control. You don't have that much power, so why take such a big responsibility?"

"I've hit a dead end."

Luo Xiumao suddenly realized, hugged Guan Shiyu and kissed him forcefully.

In fact, whether it is a certain song or a certain degree, they have a double guarantee of system review + manual review.

If you want to place a drug advertisement on a certain song, you must obtain the online advertisement certification of the Pharmacy Council and connect to the database of the Food and Drug Administration.

However, in the case of a system, there are still customer service to help counterfeit drug dealers bypass the system review and successfully put up false advertisements.

It's hard to tell whether the business department violated the company's system in order to complete the performance, or the company's upper management acquiesced in such incidents for the sake of profits and shareholders' interests.

After all, more than 90% of the profits of these two companies come from the advertising business, and medical advertising is the biggest part of it. In some gray areas, they have more than [-] billion profits every year.

……

The next day, Luo Xiu returned to the company and announced the opening of access to medical advertisements.

The premise is to conduct a triple review of this type of advertisement.

The first is computer review, and then it is cross-reviewed by two random humans.

First: To ensure that the products operated by all advertisers must be legal and compliant, and special industries must have corresponding qualifications;

Second: Advertisements must not be exaggerated, and must comply with the provisions of the Advertising Law;

Third: There must be no misleading information on the advertising acceptance page;

……

Auditors and business personnel must sign a letter of responsibility. As long as there are loopholes in the audit, they must be tracked down.

Luo Xiu felt that meeting the above requirements was enough.Although part of the advertising fees of illegal advertisers will be sacrificed, the bulk of medical treatment is still there.

As for how much conscience these private hospitals have, and whether they will delay the patient's condition in order to make more money, that is the responsibility of the hospital and the regulatory department.

The headline news is just a start, and the volume of advertisements will not be very large. What is more profitable is the short video platform that will be developed in the future.

The more important thing at this stage is to accumulate users, not to realize them quickly.

Therefore, Luo Xiu would rather earn less now and maintain a good reputation.

……

……

(PS: This story is purely fictitious, any similarity is purely coincidental, please do not take it for granted.)
(End of this chapter)