Rebirth starts from e-commerce

Chapter 327 Besieging Big Sellers

There are many new regulations on Taobao. For example, the cost of stores in the mall has been greatly increased, from the original technical service fee of 6000 yuan per year to 3 to 6 yuan.

Establish a guarantee deposit system for merchant breach of contract, and collect deposits of 1 to 15 yuan according to different categories.

As soon as the new regulations came out, small and medium-sized sellers complained a lot. Some people said that 21 yuan was frozen in Taobao a year. In addition to the cost of getting the goods, depositing in the bank regularly made more money than opening a store.

At the same time, the search rules were greatly modified, causing the traffic of small and medium sellers to plummet.

What makes it even more difficult for small sellers to accept is that you can view negative reviews in the comment area of ​​Taobao Store C, but you cannot view them in the B store of the mall.

This approach, which is obviously biased towards mall stores, completely angered those small sellers.

On major forums and Weibo, small sellers complained and expressed their dissatisfaction with the new regulations:
"Do you think you have two barrels of oil, and if you want to increase the price, you can increase the price?"

"At the beginning it was advertised to open a store for free, and after eBay was driven away, it began to charge in disguise. What about the original promise?"

"It is agreed to serve thousands of small and medium-sized enterprises, but in the end, it is not biased towards large businesses?"

……

Under Lao Ma's Weibo comments, there are all messages from small sellers, asking him to come out and take care of it.

However, these voices have not been responded to. His Weibo only talks about rural education and environmental protection issues.

So merchants gathered in the YY chat group to discuss countermeasures together.

Some merchants went straight to Taobao's headquarters and pulled up banners downstairs to protest.

The rest took aim at the big businessmen.

The attack method is simple and brutal:

1. Crazy click through train advertisements, consuming the advertising costs of large merchants;
2. Take pictures of products from big sellers, fill in false addresses, give all bad reviews, score 0~3 points, and then apply for a refund.

……

They are gathering in groups, commanding in unison, and defeating each house.

That night, no matter whether they were off-duty or off-duty e-commerce merchants, they all participated in or watched this campaign with various moods.

"Pinru is going to be miserable this time. Their store is the largest, so they must be the first to be attacked."

"They deserve it. A women's clothing brand now sells any category, and competes with us for business in any category."

"I just took a look. Their shops are all empty, are they sold out?"

"It seems that they took off the shelves in advance, and now the people involved in the operation have turned to attack Handu Yishe."

"Good news, Handu clothing store has been captured, and the boss of Handu came out crying."

"Very good, report again."

"Report, Osha and Qigege have also been captured one after another."

"Great, it's a pity that Pinru escaped."

……

All kinds of news are flying all over the sky on the Internet, true and false, it is impossible to tell.

But when this happens, everyone goes wild.

Small merchants thought they had found an organization, while middle-level merchants hoped that those big merchants would be defeated so that they would be able to rise to the top.

The big merchants cried and said: We are also ordinary merchants, why are we guilty?Why blame us for the fault?Why smash the jobs of more than 1000 of us?We also have to eat, we also have to survive!

Each has its own interests, and each has its own position.

……

In Pinru headquarters.

The lights in Luo Xiu's office were always on.

"According to statistics, from around 9:23 p.m. to 10:30, Osha's 19402-day refunds reached 13985 times, Handu Yishe 6769 times, Qigege 17601 times, and [-]% [-] times..."

Lu Tianyun reported to Luo Xiu the latest information he had obtained.

"What about our store?"

"Boss, we took off all the products in advance according to your instructions, and escaped the attack." Lu Tianyun said excitedly, "Boss, you are really amazing, you sent people into their battle group, so that we can Keep abreast of their actions in time."

Luo Xiu smiled: "What is this? I also had ten trumpets in the school forum and accumulated a wealth of undercover experience."

"However, it is not a solution for us to keep taking off the shelves and not selling the goods. Now the incident is getting worse and worse. Many small merchants know about this action. The merchants in the major action groups have grown from 3000 to more than 10000. The people who attacked The scope is getting wider and wider, and many big business owners have spoken out to criticize this kind of cyber violence, should we also speak out?"

Luo Xiu waved his hand: "This is caused by Taobao, they will naturally find a way to calm it down, we don't need to worry about them, just protect ourselves."

"I see, I will continue to let people guard those groups and keep abreast of their movements."

Luo Xiu nodded, "Thank you, let's go to work!"

"Okay, boss!"

Luo Xiu then called Yi Qingfei over and asked him to organize a navy army and take a look at the comments on the Internet to avoid burning the flames of war on Pinru.

Several other big brands are unlucky, and Pinru cannot live too comfortably, which is easy to attract people's envy.

At this time, the navy needs to come out to show the rhythm, such as how much damage the promotional materials have caused in this incident.

For those comments that damage the reputation of Pinru, please reply below in time: Pinru is also quite innocent. They just built ten Hope Primary Schools. They are a conscientious enterprise. Don’t be too targeting them.

In the end, Pinru was not damaged in this incident, but won a lot of popularity.

……

……

The event appeared suddenly and disappeared quickly.

Taobao Mall reported the case to the police, and then stated in the announcement: There is evidence that this attack was deliberately manipulated by a group of people known as "Taobao Small Shopkeepers" in an attempt to force Taobao Mall to change the just-announced 2012 business invitation renewal and rule adjustment.

There are also signs that Taobao has severely cracked down on the "scrubbing diamonds" and "malicious negative review" agencies also involved in it.

What happened next, Luo Xiu didn't know.

If there will be a brief history of e-commerce in the future, then there may be only a short sentence in history about this matter.

Luo Xiu also didn't intend to make too many comments on this, because he has a "big shop" standpoint and is destined to be impossible to be objective.

It is foreseeable that since the new regulations in 2012, e-commerce has ushered in rapid development.

Originally, many big brand owners looked down on online channels, thinking that it was a platform with chaotic prices, lack of supervision, and full of copycats, low-quality, and fake products.

After that rectification, they began to understand and accept e-commerce channels.

Big brands have settled in one after another, and there are more and more big merchants.

For consumers, there is also better assurance that they are purchasing a product.

The general environment is developing in a better direction.

Pinru series flagship stores, many brands operated by Pinru e-commerce agents, and even merchants of the Lingnan e-commerce faction took the lead in using the rules to make their businesses bigger.

The storm stopped.

On November 2011, 11, this special Double Eleven finally came.

……

……

(Disclaimer: This story is purely fictitious, any similarity is purely coincidental!)

(End of this chapter)