Rebirth starts from e-commerce

Chapter 346
"If you think that Party A is an idiot, and you think you can fool me with this kind of rubbish copywriting, then we don't need to talk anymore."

After Luo Xiu finished speaking, he got up and walked away.

In fact, he was so angry not because the people in these advertising companies were too bad.

It's that these people are obviously very talented, but they choose to live with each other.

Luo Xiu has seen some of their previous works. The books, articles, and Weibo written by them are so talented, so he chose to cooperate with them.

To be angry is to be angry and indisputable. They can write excellent copywriting, but they show people a bunch of rubbish.

Do they think I only deserve to have this crap?
Is it because you feel that if you come up with something good, we silly Party A won’t appreciate it, so why don’t you just give us some rubbish that you can appreciate?

I give you money to make you scold me behind my back: Silly X, you want this kind of rubbish too?
……

After Luo Xiu left, the rest of the meeting room looked at each other, and the atmosphere was very awkward.

Especially those colleagues in the marketing department of Pinru, they have never seen the boss lose his temper, but they have never seen the boss lose his temper so much to outsiders.

Most of the time, they send people out with a smiley face, and then turn around and say to their employees: This company is not good, so there is no need to cooperate.

Now that the boss is angry and leaves, they can't show embarrassment to each other like the boss.

I have to stay and clean up this mess carefully and find a step for them.

Avoid affecting the company's reputation because of this matter.

Therefore, I could only squeeze out an embarrassed smile, and said to the other party: "Our boss attaches great importance to the naming of Good Voice. He is a little anxious. Don't take it too seriously. I believe that with your ability, you can definitely come up with more Good work."

"Understand, understand, after all, it is tens of millions of promotional projects, and anyone will be anxious to change it."

"Why don't we come here first for today's meeting, what's next, let's chat in the group?"

"Okay, then we'll go back first."

"I'll send it to you."

"Mr. Zhang, please stop, you're welcome."

A group of people shook hands and said goodbye as if nothing happened.

The world of adults is like this, even if they scold each other thousands of times in their hearts, they still greet each other with a smile on the surface.

……

……

Zheng Jianhua walked into the elevator with his staff.

One of them said angrily: "What the hell is that Luo? He taught us to write copywriting?"

"That's right. At the beginning, I said it so nicely, saying that I respect the opinions of professionals and avoid instructing insiders as laymen. Isn't it guiding us insiders now?"

"Forget it, it's not the first time we've dealt with Party A, and we've long been used to them saying one thing and doing another."

"Then he can't say that our copywriting is rubbish?"

At this time, a loud voice came from the small TV in the elevator: "Look for a job, go to 58.com..."

The people from several advertising companies were all silent after hearing this, and did not speak for a long time.

It wasn't until they stepped out of the elevator that someone said, "This copywriting is indeed a bit rubbish."

"Don't we usually scold this kind of advertising garbage every day in the company?"

"We scold this kind of advertisement every day, and then write this kind of advertisement to Party A every day. Isn't it a bit scolding ourselves?"

"That can't be all our fault. Even if we write a good copy, Party A doesn't want it. Party A likes this kind of thing. What can we do?"

Then everyone was silent again.

The more they thought about it, the more they felt that Mr. Luo was right, they really didn't come up with a good copy.

Just being scolded, it is a bit difficult to immediately admit that it is your fault.

People are more able to pick faults from others, and it is difficult to admit that they have problems.

"Actually, what Mr. Luo said makes sense. Our version of the copy is really not very good."

"We can't blame us all. He kept saying that he believed in our profession, but he didn't say what kind of copywriting he needed. Of course, we can only come up with a copywriting that most bosses will like."

At this time, Zheng Jianhua, the owner of the advertising company, finally said, "This is our problem. We are thinking about what kind of copywriting the boss of Party A likes every day, so how can we write really good copywriting?

This copy will be broadcast on TV. Facing thousands of ordinary viewers, the first thing we need to consider is whether ordinary viewers can be moved by our copy.

Really good copywriting is not to impress the boss of Party A, but to impress thousands of consumers. "

Everyone knows this.

But the more realistic question is whether the payment can be settled, and the most important thing is whether it can impress the boss of Party A.

If the boss of Party A doesn't like it, then even the best copywriting won't be needed.

"I have known Mr. Luo. He started out as a Taobao owner. The copywriting and design of their store pages are obviously two levels higher than those of their peers, which shows that their boss is really knowledgeable."

Speaking of this, they felt even more uncomfortable.

If they are despised by a layman, they don't feel too uncomfortable. At most, they will curse behind their backs: Party A is stupid.

Being despised by insiders really hurt them.

For so many years of advertising creation, and so many praises in the industry, it was said to be worthless.

The key people are also right.

I am that stupid X.

"We can't be underestimated by him. We have to come up with a copy that can really impress ordinary consumers and let him know that our Gemei is not in vain."

"Yes, we can also make good things."

"It's great for everyone to have this determination." The boss said, "Has any of you used this rice ball app?"

"Their takeaways are doing well, and they have a wide coverage in Yangcheng. Many colleagues in our company use it to order takeaways."

"The main advertisement they want to advertise this time is group buying. Has any of you bought anything on it?"

"Mobile phones, Apple and the recent Xiaomi are all released on Fantuan. It's hard to grab other platforms. Our mobile phones are all bought on Fantuan, and the discount is also great."

"Mobile phones are a good entry point. Have you ever bought other products besides mobile phones?"

Everyone shook their heads when they heard the boss's question.

I am still used to buying other products on Taobao and JD.com, and I use less rice balls.

"We haven't fully understood their products, so how can we write a good copy? I will give you a reimbursement of 1000 yuan each, and you can use it to buy any product on the rice ball. Two days later, we started brainstorming. "

"thank you boss!"

"We must take this project down, and we can't let others look down upon it."

Zheng Jianhua's voice was not loud, but everyone was very angry when they heard it.

This is not just a question of advertising production costs, but also a fight for dignity.

Of course, it is absolutely impossible not to give money.

(End of this chapter)