Rebirth starts from e-commerce

Chapter 345 Brainwashing Advertising
In the eyes of the advertising company, Party A sets a very tight schedule every time, and then presses the manuscript every day like a reminder.

In the eyes of Party A, everyone in the advertising company has serious procrastination. If you don't urge him, he will dare to procrastinate.

After several urgings, they came to Pinru again with the plan.

After all, it is related to the placement of tens of millions of advertising expenses, so Luo Xiu must attend the meeting.

Then he regretted it.

The advertising company took out a more than 50-page PPT, from the market positioning of rice balls to the 4P of marketing, and talked for 2 hours.

Its hypnotic power is comparable to high mathematics classroom.

If the beauties who talked about PPT were not good-looking enough, it is estimated that many people would have fallen asleep.

Luo Xiu thought, do they think that if the PPT is made shorter, the client will feel that the money is not worth the money?
It's like the teacher Tony in the barber shop will also be divided into several levels.The difference between a director and an ordinary hair stylist is not only that the fee is much more expensive, but also the hair cutting time will be particularly long.

It is also asking him to trim his bangs, ordinary hair stylists just cut twice casually, but the director has to trim around the bunch of hair, wishing to do it one by one.

Two tony teachers, a took a few minutes to cut a nice haircut, and charged 89. Customers will think that you only used it for a few minutes, and charging me 89 is so expensive, isn't this money too good to earn?

It took b more than an hour to cut an ordinary hairstyle, and the same fee was 89. Customers will think that this is their hard-earned money and it is worth it.

Gemei, as a 4A advertising company, of course understands this subtle psychology, and specially made dozens of pages of PPT, so that Party A feels that they have spent countless manpower and material resources on this project, which is absolutely worth it.

These dozens of pages of PPT are probably not made by them now. They have many templates themselves. Applying the template will become a new solution.

Luo Xiu didn't like to interrupt when others were talking about PPT, but he couldn't bear it now, so he could only interrupt him loudly.
"Wait, I asked you to help me think of a slogan on the stage of Haosheng, one sentence is enough, what are you talking about now?"

"Mr. Luo, it's like this. We first need to understand what kind of advertising slogan is a good advertising language, which is suitable for our brand. We need more analysis and research on the enterprise, users and market before we can finally Get this slogan."

"I think I can still tell the difference between the good and the bad. Even if you don't even make a PPT today and only bring me ten words, which sounds comfortable to me, then the 100 million advertising fee will be taken away directly. A word of one hundred thousand."

Luo Xiu glanced at the four people on the opposite side, "Even if you guys gave me a few hundred pages of PPT and a plan with millions of words, if I don't like the last slogan, it's worthless."

"Then...then let's skip directly to the last page!"

I saw a sentence appearing on the screen: Tuanhaohuo, use Fantuan, welcome to watch the Fantuan APP that can make anything, and the Fantuan APP named for you The Voice of China.

Luo Xiu frowned after reading it, and did not speak for a long time.

Seeing the customer's expression seemed dissatisfied, they quickly explained: "The most successful advertising case in China is the advertisement of Melatonin. For more than ten years, they have used a constant advertising slogan to brainwash users and let everyone The simple and straightforward slogan [Receive gifts only melatonin] echoed in my mind.

The same is true for our plan. Through repeated brainwashing, the phrase "good food, use rice balls" is left in the minds of all viewers in front of the TV. "

After hearing his words, Luo Xiu let out a long breath.

"I admit that Melatonin is indeed a very successful advertising case, but you haven't explained the real essence of their success. His success is not in repeated brainwashing, but in capturing the pain points of target users.

Every year in our country, hundreds of millions of laborers return from the cities to their hometowns during the Spring Festival. They leave their hometowns for a year and feel that they have not fulfilled their filial piety.

This ad helps those lazy people solve the pain point of [I want to spend some money for my parents, but I don’t know what to give].

They don't even need to understand what their parents lack. Anyway, I have spent money for you, and I have done my filial piety. "

Luo Xiu's words made the four people on the opposite side break out in cold sweat, and they didn't know how to respond for a while.

They are all excellent advertisers, and of course they understand the brilliance of melatonin advertising slogans.

The reason why they only use "brainwashing" as an explanation is not because their level is only here, but because they think that Party A's level is only here.

This kind of embarrassment is like a master going to the bronze rank to abuse food, thinking that novices will not move, and throwing a skill in a straight line, but it turns out to be too empty.

Because the word "brainwashing" is the easiest to understand, everyone who mentions the melatonin slogan says "brainwashing".

Advertising companies can come up with a brainwashing slogan without much effort, and can easily convince Party A through the case of Melatonin.

So as long as we turn on the TV and walk into the elevator, all we see are brainwashing advertisements.

For example:

To find a job, go to 58.com.

You can shoot wherever you want, Bojue Brigade.

This type of advertisement is divided into two parts, the first half sentence: what do you do.The second half of the sentence: What's your name.

According to this model, everyone can become a master copywriter.

Write with your eyes closed:
Read novels and go to Qidian APP.

Do e-commerce, look for Pinru to operate on behalf of you.

Listen to music, use bosom friend.

Watch the news, get the headlines.

If it is so easy to write a good slogan, do you still need an advertising company?

There is only one conclusion, the advertising slogans of 58 Tongcheng and Bojue Travel Photography are rubbish.

Customers will pay for melatonin because people who buy melatonin are not people who eat melatonin.There is no need to explain the benefits of eating Melatonin in the advertisement, anyway, I don’t eat it for myself, I just need to spend the money and prove my filial piety, regardless of whether it is filled with sugar water or not.

And 58.com is because I want to find a job myself. Why should I go to 58.com instead of choosing other websites such as Future Wuyou, Liepin, and Boss Direct Employment?

As a job site, if you don't tell users why they should choose you, that's a bad ad.

The same is true for advertising companies’ advertising slogans for rice balls, [Tuan Hao goods, use rice balls], Taobao also offers Juhuasuan, Meituan also has group purchases, and JD.com also has group purchases. Why do new users download rice balls?

Even if you brainwash others every day, the effect of this kind of advertising is destined to be very low.

Luo Xiu believes that advertising companies understand this truth, but why are there such brainwashing advertisements in the market?

Because this kind of advertisement is relatively easy to do, it only needs to convince the boss of Party A through a set of lies.

This set of lies was originally very low-level, but because more people told it, it became the truth.

So everyone took it as the truth.

So we are polluted by this kind of garbage advertising language every day.

……

……

(PS: Is there water recently? I think all the recent writings are dry goods among dry goods?)
(End of this chapter)