Rebirth starts from e-commerce

Chapter 344 4A Advertising Company
The signing of the title contract of "The Voice" is completed, and the next most important task is to provide a resounding advertising slogan for the program group.

In the original history, Hua Shao can be heard at the beginning and end of each episode of The Voice:
"Authentic good herbal tea, authentic good voice, welcome to the leading herbal tea brand Jiaduobao, Jiaduobao herbal tea named for you The Voice of China, drink Qili, add motivation, Wahaha Qili mental health products, for the voice of China Come on. This year..."

The entire paragraph has hundreds of words, and if they are all copied, a quarter of this chapter is completed.

Because the sponsor's slogan was too long, the host Hua Shao had to read it four times faster.

In the end, the audience didn't have any impression of the content conveyed by the slogan. Instead, it made Hua Shao successful and won him the first generation of "China's Good Tongue".

A good slogan is too important.

It can make tens of millions of advertising costs and spend hundreds of millions of advertising effects.

And a bad slogan can wipe out tens of millions of advertising dollars.

In order to get a good slogan, Luo Xiu specially found a 4A advertising company in Yangcheng and asked them to come up with a proposal as soon as possible.

In Yangcheng, 4A can be said to be the sacred place for every hard-working advertiser, and entering 4A is almost equal to entering the highest palace of the advertising industry.

It is equivalent to a hard-working overtime dog, who made his way to the top and went to a Grade A office building as an overtime dog.

Essentially a working dog.

It seems that when people mention advertisers, labels such as "working overtime" and "swearing at Party A" will appear in their eyes.

But based on Luo Xiu's understanding of advertising people, compared to other industries, their overtime work is not the most serious.

Most of the time, there are not many people working in the company throughout the morning, and they come to the company slowly until noon, have lunch and smoke two cigarettes, and then in the afternoon, of course they have to work overtime in the evening.

When I got home in the middle of the night, I had to play games and watch dramas.

Before going to bed, post a circle of friends: Have you ever seen Yangcheng at four o'clock in the morning?

The reason why outsiders feel that overtime in this industry is very serious is because their voices are relatively loud.

Can write articles, draw comics, and complain.

And those 007 factory workers, they don't have these talents, and their voices are naturally not heard.

Of course, even if it is 4A, compared with the current Pinru, it is still far inferior.

In Yangcheng, any advertising company hopes to establish a long-term cooperative relationship with Pinru Group.

They received a call from Pinru's marketing department and reported to the boss as soon as possible, and then the boss personally brought the team to Pinru for early communication to show respect.

Luo Xiu never participated in this kind of pre-communication meeting without a plan, but when he heard that the bosses were all here, he had no choice but to choose to show up at the end of the meeting.

When Luoxiu came in, they were having a heated discussion, so he sat quietly and listened.

Four people came from the advertising company. The boss was a middle-aged man in a long coat, with a well-trimmed beard and a folding fan in his hand. He looked like a man of culture.

The second is a beautiful woman wearing OL clothes, who is their account manager and is responsible for the follow-up work.He has a sweet voice and is generous.

The third is their creative director, a young man with shoulder-length hair and a string of English letters tattooed on his arm.If in other companies, rolling up the sleeves and revealing arm tattoos to meet important clients, it may give people the impression that the company is not reliable, but it is normal in advertising companies.

The fourth place was their design, but Luo Xiu couldn't tell whether he was a boy with a softer face or a girl with a more manly face.

TA did not speak, and sat silently the whole time, as if he was out of tune with this world.

Luo Xiu guessed that the reason for asking TA to come with him was to make TA understand the needs of customers.

These four people also have something in common, that is, there are four Apple computers on the table, and the mobile phones they use are also the latest version of the iPhone.

But don't be envious, because these equipment are all at their own expense.

I only heard their account manager say: "After talking so much, in fact, we still want to know what specific needs your boss has."

"Our boss Luo just came in, why don't we ask our boss Luo to tell you in person!"

After hearing this, Luo Xiu had no choice but to stand up from the corner, "Thank you for running and lying down yourself. I personally don't have any specific needs."

"Hi Mr. Luo, nice to meet you, I'm Zheng Jianhua from Gemei." Their boss got up quickly and handed Luo Xiu a business card with both hands.

"President Zheng, please sit down!"

"I just listened to some of the requirements of this project introduced by your marketing colleagues. We are very confident that we will hand in a perfect answer. I don't know if you have anything to add, Mr. Luo?"

Luo Xiu waved his hand, "Your Gemei is the leading advertising company in Yangcheng, you are all elites in the advertising industry, and I have always respected the opinions of professionals and tried to avoid instructing insiders as laymen, so as long as you take Just publish your best work, I don’t have too many opinions.”

"Mr. Luo is really the person we have met who understands us the most, unlike many company bosses who like to point fingers."

Zheng Jianhua first praised, and then continued to ask insinuatingly: "In Mr. Luo's mind, which slogans do you think are better? For example, what do you think of the classic slogan 'A diamond is forever, a piece will last forever'? "

"Of course classics are better than classics, but I still don't want to set limits for you."

Luo Xiu knew that the other party wanted to guess what kind of advertisement would win the favor of the customer based on the customer's preferences.

"I don't know if Mr. Luo has time tonight, let's have a meal together?"

"Sorry, I already have an appointment tonight." Luo Xiu turned to the staff around him and said, "Xiao Lin, treat Mr. Zheng and the others well tonight."

"Okay, Mr. Luo, please rest assured."

"Then you all continue to chat. I still have a meeting, so I will leave first."

After Luo Xiu finished speaking, he got up and said goodbye.

……

In the evening, the four members of Gemei Advertising returned to the company to summarize the results of the interview.

"What does Luo always mean?"

"He said let us play, isn't that good?" the designer who didn't know the gender said weakly.

"Don't be naive, have you ever seen a business owner who doesn't dictate the content of the advertisement? No requirement means that any plan we make may be killed."

"Boss Zheng is right. I have been in the industry for so many years, and I am most afraid of encountering this kind of Party A."

"then what should we do?"

"No matter what, we can't lose this client. We prepare two plans first. It's best if we can pass. Even if we don't pass, we can get to know him better."

"Understood, we will make it as soon as possible."

(End of this chapter)