Rebirth starts from e-commerce

Chapter 377

In the early stage of the live broadcast industry, the composition of anchors was very simple, either game anchors, or talent anchors who sang and danced.

Most of them are individual anchors, with no company or team behind them.

This is the case in the early days of all walks of life. For example, in the early days of Taobao, it was also based on personal stores.

Individual power is never greater than that of a group.

Small workshops are definitely not as good as big companies in terms of production efficiency and sales efficiency.

And Taobao platform can grow bigger in the later stage, more because of the presence of countless big companies and big brands.

Now the top Internet celebrities in the live broadcasting industry are inflated, and the premium is very serious, which is not directly proportional to the benefits they create.

And if this market reaches a mature stage, it must be that you get what you pay for, and no one can take advantage of it.

What Luo Xiu has to do now is to let this market quickly pass through the chaotic period and get on the right track.

If you want to do this, of course you can't rely on yourself, nor can you rely on Pinru Media as a company.

Just like Ali, it is impossible to produce products by itself, then open a store to sell them, and finally deliver the goods by itself. It must rely on the cooperation of countless large and small upstream and downstream enterprises.

So Luoxiu successively held Internet celebrity economic industry summits in Yangcheng, Modu, Didu, Chuancheng and Liaobei.

Gather all major MCN institutions in surrounding cities, big and small Internet celebrities, and relevant personnel who are interested in engaging in this industry.

MCN is a new internet celebrity economic operation mode. This mode combines different types of content and content production. With the support of capital, it guarantees the continuous output of content and realizes commercial realization more efficiently.

Simply put, it is an Internet celebrity company.

Disney once bought MakerStudio, one of YouTube’s largest content producers, with about 5 million subscribers, at a valuation of US$4 million.

The most profitable internet celebrity abroad is Kylie Jenner. In 2019, Kylie Jenner was named the youngest self-made billionaire in history by Forbes with a total wealth of $10 billion.

Domestically, it is Wei Ya.Wei Ya and his wife were listed in the top 90 of the "Forbes" China list with a net worth of 500 billion, similar to Tao Huabi of Laoganma and Zhang Xuhao who founded Ele.me.

Foreign Internet celebrities are far away from us, and everyone has no feeling about how much money they can make, but they were shocked when they saw Wei Ya's data.

Everyone knows that live broadcasting is very profitable, but few people would think of making money like this.

……

These are things of the future.

Now the Yangcheng Internet Celebrity Economic Summit is about to start, and the participants are entering the venue one after another.

There are bosses in suits and leather shoes, stylish and handsome handsome men, and more young and beautiful beauties.

These are the vanguards who first entered the Internet celebrity industry and did not know what the future would be.

"Does any of you know what Mr. Luo's purpose is for this meeting?"

"I don't know, I came here as soon as I received the invitation."

"I have heard that he wants to make us rich."

"Some time ago, I heard that he made Yang Zhibo pay 3000 million yuan. This man is old and cunning. We should be careful not to fall for his tricks."

"Yang Zhibo is too greedy himself. There is no Mr. Luo in this industry. Only those who play games have the opportunity to make so much money?"

The people in the audience gathered together in twos and threes, discussing the purpose of the meeting in low voices.

It wasn't until the meeting started and the host finished speaking that the venue was not completely quiet.

"Next, Mr. Luo will be invited to speak for us. Applause is welcome!"

After the host finished speaking, the people in the audience came to their senses and gave warm applause.

No matter whether they like Luo Xiu or not, they will still give the most basic respect to this new rich man.

Moreover, it is also a rare gain to be able to listen to a new rich man share his experience.

Accompanied by the applause of the audience, Luo Xiu strode to the stage, picked up the microphone, and said sincerely: "Hi everyone, I am Luo Xiu, thank you for taking time out of your busy schedule to attend this inexplicable meeting."

After he finished speaking, he bowed to the audience.

"At the same time, I would also like to thank the millions of viewers in the Douhu live broadcast room for watching this meeting online."

He faced the camera and bowed again.

The barrage in the live broadcast room exploded instantly:

"Boss Luo is too polite!"

"Give Mr. Luo a reward for a rocket."

"I'm drifting away, and I actually gave Mr. Luo a reward."

In the live broadcast room, many viewers came for Luo Xiu, and some of them were with a learning attitude, wanting to hear what the young rich man had to say.

"I won't talk too much gossip, let me start talking about the topic directly!"

Luo Xiu glanced at everyone, "All of you here are Internet celebrities, or practitioners of Internet celebrity-related work. I believe that many people are very unconfident about this job, and some even think it is a job of begging online."

When everyone heard these words, many people were stung in their hearts and lowered their heads one after another.

They are more or less self-compassionate about the work they are doing now.When the family members asked, they were too embarrassed to answer directly.

This kind of heart has also caused many Internet celebrities to like to buy luxury cars and show off in a high-profile manner after making money.

These behaviors are just to show those who looked down on me at the beginning, I earn more than you.

"Actually, our e-commerce business was also underestimated by outsiders at the beginning. Even Lao Ma was dismissed as a liar when he first started looking for financing. But now, those people should know how much they missed. "

"Everyone is looking for the outlet of the next era. I can say right now that what you are doing is the outlet of the next era. Please persevere. We will definitely be able to wait until the day of victory."

"I firmly believe that this is a trillion-dollar industry, and it will change the lives of many people."

After Luo Xiu finished speaking, there was sustained applause from the audience.

Everyone is very excited.

If you say the same thing to other people, everyone may laugh after hearing it, thinking that it is another liar.

But from Luo Xiu's mouth, the meaning is completely different, because he has found the outlet many times in the past few years.

"Today, everyone is able to come here to participate in the conference, which means that they have entered this tuyere, but this tuyere has southeast and northwest winds. If you don't grasp it well, people who enter the tuyere are likely to be blown away."

"Our Douhu live broadcast wants to be a compass in the wind, so that thousands of companies or individuals engaged in this industry in the future will not lose their way in the wind."

"What our platform wants to do most is to empower thousands of MCN institutions or individuals, provide you with better services, and help the industry grow healthier."

When Luo Xiu said this, he couldn't help but think of the words that the old horse often talked about.

"Next, let me introduce to you in detail how to run an MCN organization well and how to become an influential Internet celebrity."

(End of this chapter)