Rebirth starts from e-commerce

Chapter 400
The plane takes off from Los Angeles International Airport.

Land at Yangcheng Baiyun International Airport.

Luo Xiu raised his head and saw those familiar advertisements for "Extreme Grass": Cordyceps sinensis, now start eating with a mouthful.

I can't help but think of it, when I was on a business trip with Li Shan before, every time he saw the extremely grassy billboard at the airport, he would curse:
Grass, keep it in your mouth.

This kind of play is neither food, nor health care products, nor medicine. Advertisements are spread all over high-end hotels, airports, and even during the prime time of CCTV.

This is a kind of irony for everyone who is serious about business.

I have to say that airport advertising is really a place where demons dance.

People can't help but wonder, is the money of the rich really so easy to cheat?
Luo Xiu passed through the customs, enjoying the treatment of being stopped at the airport by the paparazzi for the first time.

A group of reporters who had been ambushing for a long time rushed out and surrounded him.

When the surrounding passengers saw this scene, they thought it was some entertainment star, and couldn't help but tiptoe to watch.

"Mr. Luo, I heard that you went to the United States to invest in a taxi-hailing app. The purpose is to transfer assets. You plan to not come back in the United States. Is there such a thing?"

Luo Xiu didn't want to pay attention to these reporters at first, but when he heard this question, he couldn't help laughing out loud, and asked: "You said I don't plan to come back in the United States? Then let me ask you, which country does the land I'm standing on belong to?" Woolen cloth?"

The reporter immediately asked again: "I asked two questions just now, and you only explained the second one, avoiding the question of transferring assets. Is it tacitly acquiescing that there is something wrong?"

After hearing what he said, Luo Xiu almost couldn't help but want to hit someone.

Being able to irritate people with just two sentences is considered a talent.

If Luo Xiu hit someone at this time, the other party might be so happy that he couldn't sleep for several nights.

"You haven't answered my question yet. Which country is the land I'm standing on now? What do you mean by this sentence? Do you want to split Yangcheng? Which unit are you a reporter for? What's your name?"

Luo Xiu sent out an output, forcing him to ask questions, then turned around and left, and got into the business car sent by the company.

Faced with this kind of reporter who always wants to make big news, he can't seriously answer his questions and throw the questions back to him.

Because no matter how you answer, he can pinch the head and tail for you and create hot spots.

The news he reports is the words that come out of your mouth, but in their understanding the meaning may be completely opposite.

……

……

After Luo Xiu returned home, he simply took a hot bath and went straight to the company for a meeting without taking a break.

Double Eleven is about to start, and this year is the least he has participated in the operation.

Now is the final stage, Luo Xiu must go through their work to ensure that there will be no major mistakes.

This year, Taobao Mall officially changed its name to "Tmall", which is the name that Lao Ma himself took.

It's just that when the word Tmall came out, everyone complained that the name was too bad.

No one cares about why the name was changed, what the purpose is, what changes it will bring...

Luo Xiu knew that the purpose of Lao Ma's name change this time was to further separate Tmall and Taobao.

In the original history, the sales of Double Eleven in 2011 were 33 billion. By 2012, the sales of Double Eleven had increased to 191 billion, of which Tmall was 132 billion and Taobao was 59 billion.

You must know that the number of Taobao stores is a hundred times that of Tmall stores, but the sales are less than half of Tmall.

It marks that Ali has completely turned its resources to Tmall.

There is also a data hidden in it. In the first 5 minutes, wireless payment increased by 10 times compared with the previous year.

This figure shows that with the popularity of smart phones, the era of "handheld computers" is really coming.

Therefore, in 2013, Ali focused on the wireless end.

Two prices can be set for the product, and it is cheaper to buy on a mobile phone than on a computer.

Merchants are required to cooperate with the display of the mobile terminal and make the inner page of the mobile terminal.

Under this series of policies, Ali took the lead in completing the transfer from PC to mobile.

Not to be outdone, Penguin launched WeChat in time.

Only Baidu knew it later and did not make any big moves.

It is precisely because Baidu is one step behind in the mobile era that every subsequent decision-making is one step slower.

As a result, the original BAT Three Kingdoms struggle for hegemony has become an AT bipolar cold war.

For Luoxiu, next year will be a very important year, and it will be a year when mobile Internet competition will be thoroughly launched.

Therefore, this Double Eleven has to save some money for yourself and provide ammunition support for next year's war.

……

In the conference room, Luo Xiu nodded in satisfaction after reading everyone's plans.

This group of operators are all carefully cultivated talents by him. Whether it is personal ability or understanding of e-commerce, they are far higher than their peers, and their performance is of course much higher than their peers.

Luo Xiu only needs to guarantee one thing, and that is to teach them the new wealth code before each new era.

From 08 to 10, it was the era of Smash Bros. Everyone can do well as long as they work hard.

11-13 is the era of branding. Major domestic brands have settled in, and e-commerce has begun to become more formalized.

14-16 was the era of the rise of cross-border e-commerce, and foreign products began to pour in.

Some miscellaneous brand merchants only need to register a trademark abroad, mark "USA", "Japan", and "Korea" on the main picture as imported, and use Chinese and English bilingual text on the inner page to make it look like imported from abroad, and then they can sell Several times the price.

During this period of time, many people began to have money, and the media began to advocate "consumption upgrades", and consumers wanted to buy better products.

However, e-commerce products are mixed, and ordinary consumers face too many choices and cannot see the real product, so it is difficult to judge which product is of better quality.

And they have a common understanding, that is, the price is expensive, and the product is imported from abroad, so it should be a good product.

So many people buy goods of average quality at several times the price.

From 16 to 18, more and more people began to disbelieve that the so-called "imported" goods were actually "exported to domestic sales".

The concept of "consumption upgrade" has begun to be abandoned, and most people still cannot support high consumption.

During this time period, consumers began to choose products through the introduction of "talents".

Hence the term "planting grass".

Internet celebrities say that a certain product is very useful, so consumers buy it and try it.

Some cutting-edge domestic brands take advantage of this shareholder style, such as Perfect Diary and Huaxizi.

Nineteen years later, with the rise of live e-commerce and short videos, people's consumption concepts have changed again.

Some merchants seized the opportunity to make a fortune quickly, while some big merchants who had done well did not keep up with the times, and business became more and more difficult.

Luo Xiu did not teach these new knowledge to those operations, because the time has not yet come.

They just need to stay a year or two ahead of their peers.

They want to learn how to do e-commerce in 20 years, and they have to wait a few more years.

What Luo Xiu is looking forward to the most now is how to lead the team to play e-commerce after 2020, when he has no rebirth advantage.

He believes he can still do well, because even before his rebirth, he still keeps up with the changing times every time.

(End of this chapter)