Rebirth starts from e-commerce

Chapter 401 The Double Eleven Game

After hearing all their plans, Luo Xiu felt that everything was going well, and it went so smoothly that he couldn't believe it.

He has been doing Double Eleven for so many years, and every time he starts preparations two months in advance.

Even with so much experience, some accidents inevitably happen every time.

Then a group of people worked overtime all night for this.

It's like every time you go out for a long time, you check your luggage several times, and you don't find out until you get in the car that you forgot to bring the charging cable.

Luo Xiu wanted to end the meeting when an operator suddenly raised his hand and spoke:

"Boss, I just received a notice from Xiaoer that we are ordered to increase the prices on other platforms during Double Eleven, otherwise our Juhuasuan pit will be cancelled."

Sure enough, the accident came.

"Why?" Luo Xiu asked back.

Double Eleven is about to start, and more than one billion goods are already in the warehouse and ready to be dispatched.

All the temporarily added personnel are in place, and suppliers and logistics providers are all staring at this event.

The cancellation of the Juhuasuan pit at this time is likely to make the whole year's efforts go in vain.

Especially clothing products, after Double Eleven, it will be difficult to sell all winter products.

"Because Xiao Er detected that the price of our products on Fantuan is cheaper than that on Tmall."

"What are the rice balls doing? Call me Li Shan." Luo Xiu stood up and waved his hand, "Everyone will leave the meeting in 10 minutes, we will talk about it when he comes."

In the meeting room, after listening to Luo Xiu's words, the various project operators did not leave the meeting room, but turned on their laptops and asked the second person they were connected with.

Xiao Er, who had been communicating smoothly before, also replied helplessly at this time: This is an instruction from the high-level, and there is no room for negotiation.

For ordinary second-year-olds, they also need Pinru to help them complete their sales performance. If Pinru does not participate in this year's Double Eleven, it will be difficult for other brands to fill the vacancy.

Even if there is traffic, there are not so many inventory reserves in a short time.

Apparently, Ali executives realized that Fantuan’s product group buying was rising too fast, and chose to suppress it at this time.

They know that Pinru E-commerce has been preparing for this Double Eleven for nearly two months, and it is impossible to give up at this moment.

Just like they suppress other new platforms, if you don’t make a move, you’re done, but if you make a move, you’ll hit the nail on the head.

The operators discussed in a hurry, and the whole conference room was in chaos:
"Ali's doing this is obviously drawing the fire from the bottom of the pot. It is too much to cross the river and tear down the bridge."

"I guess they're just scaring us too, we can't give in like that."

"What if our pit position is really cancelled? Whether our project can complete this year's performance depends on this Double Eleven."

"You still want to make a profit now? Maybe this project will be yellow."

……

At this moment, Li Shan pushed the door open and walked into the meeting room, shouting: "Brother Xiu, you are back from America, is the ass of the foreign girl particularly upturned?"

Luo Xiu glanced at him and said in a deep voice, "Everyone be quiet, the meeting is over."

The originally noisy meeting room fell silent in an instant.

Li Shan also felt that the atmosphere was a bit wrong, put away his cynical attitude, and sat down quietly.

"Ali said that the price of our Double Eleven products on Fantuan is lower than that on Taobao. Is this true?"

"How is it possible?" Li Shan immediately complained to himself, "The two platforms mainly sell different sets on Double Eleven, and there is no way to compare prices."

"That's right." An operator in charge of the Tmall platform stood up and said, "The set of Fantuan is bigger, and the unit price of each piece is a little lower than that of Taobao, and Fantuan also has many discounts for new users. Coupon."

Li Shan explained: "If customers buy more, it will definitely be cheaper. This is the foundation of our platform. Otherwise, customers will go to Ali to buy, and who will come to our rice balls?"

"Xiao Er said that the price must be raised now."

"I won't adjust the price. The price has already been announced, and customers are buying more, so they just wait for Double Eleven to pay. Now let me adjust the price. How can I explain it to customers?"

Li Shan stiffened, and dared not speak out in other operations.

Of course, the position of these operations is to hope that other platforms will increase the price to avoid affecting the sales of Tmall.

After all, Tmall's sales are their performance, which directly affects their bonuses, and the life and death of other platforms has nothing to do with them.

From Li Shan’s point of view, it’s best that you Tmall can’t participate in Double Eleven, and you can’t sell them, so that his rice balls can sell more.

His position is here, unless the boss personally gives orders, no one can control him.

When an enterprise reaches a certain scale, the conflict of interests among various departments will inevitably become bigger and bigger.

What's more, Fantuan and Pinru E-commerce are no longer the same company, but the boss is the same person.

The operators could only look at Luo Xiu, "Boss, although Fantuan is our company's own platform, but the current volume is too small, relying on Fantuan will not be able to sell our Double Eleven day's stock for a year, it is better to let Other platform servers take a step back and let’s talk about it after this Double Eleven.”

"Don't give up!" Li Shan stood up and said loudly, "Cut five cities today, and ten cities tomorrow, and then you have to sleep overnight. Start looking at the four realms, and the search for soldiers will come to an end."

Luo Xiu rubbed his swollen temples.

The fatigue of the journey made his thinking slow down a lot.

"Let's go here for the meeting first. Tomorrow at ten o'clock in the morning, the responsible persons will come up with a solution for me."

Luo Xiu stood up and left the conference room straight away.

……

……

Ali requires that all brands operated by Pinru must have lower prices than other platforms during Double Eleven. This news quickly spread in the e-commerce circle.

For Pinru's experience, more people expressed gloating.

There is only naked hatred between peers, not to mention Pinru's peer is too powerful, pressing on other merchants like a mountain.

"The knife finally fell on Pinru's head, it really deserves it."

"While enjoying the traffic Ali gave them, while selling low prices on their own platform, Ali will definitely not be able to stand it."

"If Pinru is kicked out of the main venue this Double Eleven, then we will be developed."

"I don't know if it's too late to increase inventory with the manufacturer."

Merchants began to fantasize that Pinru and Ali had a bad relationship, so that they could fill in the vacancy of Shangpinru.

It's like seeing a goddess quarreling with her boyfriend, and dreaming that she can be on top.

At this time, another businessman said: "You are overthinking. Ali just beat Pinru this time to tell him to be more honest, and Pinru will definitely give in immediately and raise the prices on other platforms."

"That's right, it is impossible for Pinru to leave Taobao as a big platform now. I guess they will reach an agreement in the end. Pinru will give in first and raise the prices of other platforms. Losses to other platforms.”

"According to what you said, wouldn't the traffic of our small businesses be less?"

"Cooperating with them to fight with the gods, are we small businesses the ones who suffer losses in the end?"

The group of merchants suddenly stopped laughing.

　The part I wrote earlier that I am not good at may have ups and downs, but please believe me, I will come back.

　　
　
(End of this chapter)