Rebirth starts from e-commerce

Chapter 437 The Child Needs Milk
"Mr. Luo, the number of users of our station B is too small now, and we need to attract external traffic. I hope to get the cooperation of other branches of the group."

At the quarterly meeting of Pinru Group, Lao Chen tried his best to fight for resources for himself.

For the leader of a company, it is necessary to have a strong ability to integrate resources.

Now that station B is backed by the big tree of Pinru Group, of course he must find a way to make good use of the group's resources.

"Then how do you need their cooperation?" Luo Xiu asked.

"It's like this, I made a news feed advertising plan on the headlines, but Mr. Zhang quoted me a very high price a few days ago, which made it difficult for me to accept it. How can I cheat my own people? What's the matter?"

Zhang Cheng, who is in charge of the Toutiao News app, heard that he was mentioned, and immediately responded: "Our ad pricing for [-] impressions is approved by the boss. If you think our price is too high, you can give feedback to the boss. I don't have any. Any comments."

"I didn't say that your pricing is unreasonable, but the current station B is still a baby, needs milk, and needs the care of big brothers and sisters. When we grow up, we can feed back to other group subsidiaries."

……

The two sides soon quarreled over the matter.

For Lao Chen, a crying child has milk.He was certain that the group would give priority to new members. If he didn't pay more attention at this time, it would be even more difficult to get resources in the future.

For Zhang Cheng, his KPI mainly comes from advertising revenue, which should not be taken lightly.

Moreover, sacrificing his own traffic and raising other subsidiaries of the group will not do him any good.

"Okay, I see."

Luo Xiu interrupted their quarrel, "I want to say something to Lao Chen first, flow is the last thing you have to consider and solve, don't always worry about no flow, flow is water, and what you have to do now is to dig the pond Deeper, the deeper the pool, the more water it can hold in the future.”

Chen Rui explained: "We have been working on building the pool, including server expansion, new UI design, system optimization, etc. I think digging the pool and attracting running water are two things that can be done at the same time. Hope to get the support of the group.”

"What you just said is more about hardware work. Have you ever thought about further expanding content? Are your UP masters enough? Have you considered adding live broadcasts besides video?"

"I've really thought about it, but doesn't our group already have a fighting tiger platform?" Chen Rui was a little puzzled.

Although he wanted to grab resources, he didn't think about fighting with each other.

"Users of the Douhu platform are more inclined to game live broadcasts and some outdoor live broadcasts. For some anchors who prefer two-dimensional style, they have not been able to get ahead in Douhu. You can lead them to station B."

"Zhiyin has bought a lot of music copyrights, and you can use them too."

"We have a video production team and an internet celebrity training program, all of which can be a good boost to Bilibili."

"Don't just focus on traffic, our group actually has many resources that can be exchanged."

After hearing this, Chen Rui suddenly realized, "I understand, I will come up with a complete plan later."

Sometimes people are in the middle of the game, but they can't see things so clearly.

After Luo Xiu's instructions, Xiaopozhan once again ushered in a major revision.

The first is to add a live broadcast section.

It is full of live broadcasts of pretty ladies singing and dancing.

Then there are the vloggers who are in foster care and finally have a home.

A large group of high-quality UP masters suddenly appeared on the website.

Food, health, travel, dancing, singing... greatly enrich the content of the website.

Originally, those old users only chased and fixed a few excellent UP masters, and after watching it, they could only look forward to a long update.

Now seeing so many excellent content all of a sudden, it made them crazy.

"After being acquired by Pinru Group, it has really become different!"

"This is called ****!"

"It's nice to have money, I like it."

"You scolded people before, saying that after changing the boss, it has become more and more commercialized, and that capital has ruined everything."

"Nonsense, I always thought that Luo Xiu would definitely make this little station better. When did you question him?"

……

The user's affirmation has made this small website more determined to make content.

However, in this era, it is still very difficult for internet celebrities to monetize.

The website takes their creation and contribution for granted.

It is a gift to them that the website provides them with a platform.

In the end, countless excellent UP owners had to give up their online identities and go out to work to support themselves due to their livelihood.

Chuchu is a well-known UP host on station B, and is sought after by many netizens on the website.

Many fans watch his every update, and he also enjoys this job very much.

Until not long ago, his father called him from his hometown, urging him to go home and get married.

His father's phone call broke his defenses.

He thought about how he was living in a small rented house in the city, living a life with ups and downs, so how could he support other girls?

Because of this phone call, he has been hesitant to give up this identity that takes up a lot of his time.

Let yourself return to life and work hard to make money to support your family.

……

There are many UP masters like Chuchu, some of them stick to it, and most of them are succumbed to by life.

In the past, Chen Rui felt very sorry for these lost UP owners.

He also knows that if these UP masters want to continue to produce works, they can't just rely on power generation for love, but also need special support.

Let their creations not get enough returns, they can have a little money to support their lives.

But the company itself is poor and unable to support them.

Now that the company was acquired, he just mentioned something to Luo Xiu, who didn't say much, and directly allocated a special fund of [-] million for the support of the UP owner.

Money can turn the devil around.

After the announcement came out, Chu Chu, who was about to pack up her things and return the rent, immediately decided to give herself another chance.

Many UP masters who have left have started to update again.

Those UP owners who were originally updated monthly or annually, immediately changed to weekly updates.

The content of the website is getting richer and richer, and it is finally time for large-scale drainage.

Luo Xiu has always said that traffic is what he dislikes the most, but his drainage methods have always been ahead of others.

In a very short period of time, the number of users on the website has exploded.

These traffic from post bars, forums, Weibo, and other APP clients can be said to be mixed, and there are all kinds of people.

Moreover, the traffic from different platforms has its own characteristics, which has a strong impact on the culture of Xiaopozhan.

(End of this chapter)