Rebirth starts from e-commerce

Chapter 438 Is the milk dead?
A large amount of off-site traffic poured in, and the number of people even far exceeded the number of aborigines.

Lao Chen was very happy at the beginning, and he was very relieved to see that this small broken station finally took off after receiving the support of capital.

But soon he stopped laughing.

Although the original number of users is not many, but everyone has common hobbies, common language, and we get along very happily.

And the reason why he was willing to give up everything he owned before and take over this small broken station was precisely to build this home better.

Now, with the support of capital, this home has begun to open to the outside world.

The result was an influx of a mob.

These mobs from Weibo, Tieba and other external sites have brought their own culture, and the entire B station has now become a hodgepodge.

If one's own culture is strong enough, one is not afraid of the invasion of outside cultures.

Just like the Han culture with a history of thousands of years, no matter how much outside culture enters, it will only be assimilated, become its own thing, and make itself stronger at the same time.

On the contrary, being too feudal and conservative will only make oneself weaker and weaker.

But at this time, Xiaopozhan has not been established for a long time, and it is a very small circle of people.

There is simply no power to assimilate others.

If you cannot assimilate others, you will be assimilated by outsiders.

Some UP masters have begun to change their video styles in order to cater to the preferences of more people.

The taste of the entire site has also slowly changed.

At the same time, the conflict between the aborigines and the immigrants has been escalating.

The two sides abused each other, and there was a pandemonium.

This made Lao Chen very painful.

He blamed himself and said to Luo Xiu: "Boss, you are right, sometimes the more traffic the better, the water can carry a boat, and it can also capsize it!"

Luo Xiu shook his head: "I was also at fault, I should persevere."

In the previous meeting, Lao Chen asked for resources and traffic several times based on the principle that crying children have milk to drink.

It's not good for Luo Xiu to keep rejecting him. After all, Lao Chen is a newcomer to the group company, and the two sides have not yet worked together. If he keeps rejecting him, he will make the other party feel that he is not trusted.

In the end, Luo Xiu didn't expect that, just sucking him a little bit, he was about to die.

In the original history, Xiaopozhan grew step by step, and the traffic and culture from outside were slowly integrated in.

In the end, it changed from a niche circle to a diverse platform, and its core remains unchanged.

But now, due to the instant blessing of the flow of capital, it has become fat in one bite.

At the same time, it also made his own inner core shaky.

Old Chen asked, "Then what should we do?"

Luo Xiu thought for a while and replied: "Third-rate video platforms pursue traffic. This is also the common pursuit of everyone in the Internet age. They think that traffic is everything. Later, more and more people realized that good content is the foundation. Only by creating Good content can attract more traffic.”

"That's right, like iQiyi, they are now focusing on creating content. I am quite optimistic that they will be able to surpass those established websites in the future."

"In the future, every big platform will pay attention to content, including us, which will also pay attention to content creation, so on the basis of having good content, how can we tell the winner?" Luo Xiu asked.

"What do you mean, boss?"

"Culture is a higher level of pursuit above the content. We must stick to our own cultural core in order to reach the end."

Luo Xiu stood up, walked to the window, looked at the river flowing outside, and said seriously: "Now that a lot of outbound traffic has poured in, we can no longer let the system push content according to the user's preferences. There must be chosen."

If new users like those vulgar videos, and the intelligent system will push more such videos to the homepage in order to cater to users' preferences.

In order to have more exposure opportunities for his videos, the UP master also began to cater to the production of such videos.

The style of the entire website gradually changed, becoming no different from the outside.

The original old users found that this place was no longer their home, and could only leave disheartened.

The alien population successfully expelled the natives.

The entire website becomes more similar to the outside, and it loses its greatest competitiveness.

This is like an old-fashioned novel website.

In order to cater to some new-generation readers, some small white articles such as "Soldier King" were pushed to the homepage.

Really get higher traffic in a short period of time.

But in order to cater to these new readers, authors also began to produce such novels.

And old readers slowly find that it is getting harder and harder to find a good book.

In the end, the old website became no different from the new website outside, and it was a fast-paced traffic article.

You have lost old readers, and new readers may not necessarily read articles from you, they can also read similar content on other websites.

You lose yourself.

Old Chen asked: "Then how should we choose?"

"Our system's push rules need to be changed, based on the active users who have registered for one year as the criterion, and push content according to the preferences of such users."

After hearing this, Lao Chen suddenly realized, "Understood, I will ask someone to modify the rules now."

Pushing content to meet the preferences of old users is not a good experience for new users.

It will cause a large part of the loss of new users who cannot accept this kind of content.

This is a pain you have to live with.

And the new users who stay are those who can be assimilated by you, who can really integrate into this big family.

"Also, we need to increase the difficulty of answering questions for account registration. Only users who watch our videos for a long time, understand some of our memes, and understand our culture can answer the questions and become our members."

Luo Xiu added another suggestion.

Every big platform hopes to have more users, and can't wait to make user registration easier.

Even simply log in through the QQ account, saving the registration steps.

Because the number of registered users represents your value in the eyes of capital.

No one will turn users away.

"My suggestion is very good. If newcomers can only watch and not post barrage or comment, then there will be no quarrel."

Lao Chen left contentedly, and revised the website rules according to Luo Xiu's opinion.

He didn't agree with the new boss at first.

He thought that Luo Xiu was too young, so he could just ask him for money and resources, and he didn't have to obey his leadership.

It is only now that I have discovered that they are able to succeed in many fields, and they really have something unique.

At least that piece of insight beyond the limitations of the times is not available to ordinary people.

As for the leader of a large group, what is more important is how far he can see.

The new boss was able to chase content when others were chasing traffic.When more and more people realize the importance of content, he is already pursuing culture.

He was always one step ahead of his time.

This made Lao Chen feel for the first time that the boss was right.

(End of this chapter)