Rebirth starts from e-commerce

Chapter 439

Since Luo Xiu acquired this small site, it immediately attracted the attention of other video platforms.

They are all a little worried about the emergence of new disruptors in this industry.

And Luo Xiu was one of the people they least wanted to see.

After all, this person always doesn't play cards according to the routine, which makes people hard to guard against.

In the first month, they saw that this little broken site was just a routine optimization.

Apart from the fact that the page looks more beautified and the system becomes smoother, there is not much action.

And in the second month, I finally saw him throwing money into it.

The traffic surged tenfold in an instant, causing many colleagues to worry.

This person's method of drainage is too powerful.

Not only does he have headlines and Douhu platforms with huge traffic, but he also controls a large number of Internet celebrities on Weibo and other platforms that he does not own.

The major platforms worked together, and the station B was milked in an instant.

They are very worried that Xiaopozhan will compete with emerging platforms such as iQiyi, LeTV, and Penguin Video for users.

Even investors in platforms such as LeTV began to consider whether to reduce investment and reduce risks.

When you know that there is already a tiger in this industry, you will definitely not have too much hope for this industry.

It is better to look for opportunities in other industries.

Immediately afterwards, they discovered that this small broken station had started a mysterious operation.

The first is to restrict the use of functions for new users, and they must pass a complicated exam to become a real member.

Secondly, in terms of content push, it is also extremely unfriendly to new users.

This is simply driving people away.

Sure enough, not many of these new traffic can survive.

"What does this Luoxiu want to do? Is the acquisition of this platform for the self-entertainment of the small circle?"

"If it's just for self-entertainment, he doesn't need to acquire it. If he wants to grow bigger, why should he drive away users?"

"Whether a platform can be built or not, the most important reference data is the retention rate of new users. The retention rate of new users of station B is too low. It is destined to be only a niche platform and cannot achieve great things."

"Yes, in order to attract new users, others are trying their best to please new users and give new users more benefits."

"Old users are used for harvesting instead. There is no need to treat them too well. After all, after spending so much money to raise them, they must be 'killed'."

……

"Big data killing familiarity" is a common practice on Internet platforms.

There are also many ways to kill big data.

The most basic way is that for the same product, the prices seen by new and old users are directly different.

They use the money earned from old users to subsidize new users, so as to acquire more new users.

And some companies sell high prices in the domestic mature and almost monopoly market, and then subsidize the new foreign market with the money they earn.

However, this method is easily recognized by users, which will cause dissatisfaction among old users.

The second way is to push high-priced products to high-spending user groups based on the consumption habits of old users, and gradually increase their consumption level on the platform.

For low-consumption user groups, various coupons and price combinations are generated to increase their consumption through small profits but quick turnover.

This method is relatively hidden and not easy to be detected, and it is difficult for users to prove even if they want to defend their rights.

There are many other killing methods.

Different platforms, according to their characteristics, have their own set of killing methods.

They generally believe that old users are used to using this platform and will not leave easily.

So more money can be made on them.

And the new user has just arrived and has no affection for you. When they see that your fee is too high, they will leave immediately.

However, when they saw Luo Xiu doing the opposite, they immediately felt very puzzled.

If you have a large number of old users, it’s okay to say that you can live well by relying on old users.

But you are just a small broken station, a small circle, relying on this few people, you can't support yourself at all.

If you want to make money, you must rely on a large number of new users.

"I don't think Luo Xiu can do well in every industry. He just can't do a video platform."

"But he's been able to do so many things well, which is already amazing."

"That's right, no one is perfect, so there's no need to be so harsh on him."

"If it's just this one failure, of course there's no need to be harsh, but if he fails the next time, and if he fails the next time, it means he's no longer able to do it."

……

These comments from the industry spread to the ears of the employees of station B, and everyone immediately felt a lot of pressure.

Since the platform was acquired by Luoxiu, these employees have moved out of the original narrow office to the current heavenly office building.

The new boss gave them complete laissez-faire and let them do what they wanted.

Let's build this platform into your dream home together.

Therefore, in the past two months, everyone is full of fighting spirit, the platform is getting better day by day, and there are more and more like-minded users.

Even though it was hit by external traffic some time ago, they quickly raised the threshold, and the platform quickly returned to calm.

Now that they heard these rumors, they suddenly felt that they were too capricious, too disregarding the interests of the big boss.

In order to build your own ideal home willfully, and forget to make money for the boss.

Have I failed the trust of the big boss?
So at the weekly meeting inside Bilibili, someone asked Lao Chen: "Should we slightly relax the entry threshold for members and make the data reports better?"

"We don't need external financing for the time being, so why should we pursue good-looking data reports?" Old Chen said puzzled.

"To reassure the big boss, after all, he has spent so much money on us. If there is no result for a long time, I'm worried that he will have an opinion."

Another employee also interjected: "The outside capital also has a bad evaluation of us. Does this make the boss feel a little embarrassed?"

Lao Chen laughed after hearing this, "Don't worry, the big boss sees farther than those critics, and farther than us. He will not pursue the good-looking data now, but to see if our foundation has been laid. it is good."

He paused and continued: "As for outsiders' comments, we don't need to listen to them. Time will prove that we are right. The only thing we need to listen to is the opinions of users."

"If we continue to do this, the big boss really won't have any opinions?"

Everyone is still not so relieved.

"Do you understand the big boss or do I understand? If I say it's okay, it's okay!"

……

……

(PS: ask for a monthly ticket, a recommendation ticket.)
(End of this chapter)