Rebirth starts from e-commerce

Chapter 443 Take the Path of Friends

The battle meeting was held in the meeting room on the top floor of the group building.

Luo Xiu first asked: "Who do you think our biggest opponent will be?"

"I don't think the Penguins are to be feared. Our main opponent is Ali."

"That's right, Penguin is social after all, and the e-commerce business has been unsuccessful, and I believe they can't do the same with payment."

"After all, everyone's QQ was often stolen in the past, so who can rest assured to put money with him!"

"Socialization and payment are two completely different things."

"The failure of Paipai.com and Tenpay is enough to prove that they have failed in the field of e-commerce and payment."

"On the contrary, Ali has been vigorously developing Alipay, and has always won the trust of users. If we hadn't launched the scan code payment and granary first, maybe at this time mobile payment would have been Ali's world."

……

Luo Xiu did not immediately refute their words.

After all, at this time, no one is really optimistic that Penguin can make mobile payment.

I think it will end in failure just like his Paipai.com and Tenpay.

But the fact has slapped many people in the face.

"Penguin didn't launch Tenpay before, but it doesn't mean it won't be able to launch it in the future. We must pay equal attention to both, and we can't take it lightly."

Luo Xiu glanced at everyone, and continued: "To fight against them, we must first find out their tactics. What do you think they will do?"

"Ali is very good at marketing. They should use several events that have caused a sensation on the whole network to let users know that they are here."

"Spending money is also a common method for them, and they may use a large amount of subsidies to snatch our users away."

"The local push is also very powerful. I believe it will not be long before they will send a large number of local pushers to promote their QR code."

……

Everyone was talking, and suddenly found out, isn't this the method we are using ourselves?

I didn't expect the business philosophy of the two to be so close.

They doubted whether their boss was an apprentice taught by Lao Ma.

Everyone has the same means, and we have the first-mover advantage, which can be said to be the biggest advantage.

The only thing that is hard to match is grabbing users through massive subsidies.

When other people's money crushes you, it is very likely that you can easily catch up with the gap that you fell behind in the early stage.

Luo Xiu finally concluded: "So whether we can keep the market depends on whether the subsidy will lag behind the other party too much."

"That's right, we have already preempted the market. If we really want to fight a subsidy war, we can spend less money, but we have to spend less."

"Okay, let's think about the money matter after the meeting, and now let's talk about what methods the penguins will use." Luo Xiu continued to ask.

"Penguins? Can't imagine what penguins can do with payments."

"Taobao can extend from online shopping to offline, and our fantuan also extends from online platforms such as takeaway and group buying to offline. Penguin doesn't have any basis for payment, right?"

"Their only advantage is the number of users."

……

After discussing for a while, we still don't understand why Penguin's payment can be done.

I also wonder why the boss regards Penguin Payment as an enemy of the same level as Alipay.

Luo Xiu knew that it would be difficult for them to let them think about this matter.

Don't say they can't figure it out, even Penguin himself didn't expect to be able to do it so quickly when he first started making payments.

Internal confidence in mobile payment is not high.

Until the end of the 13 lunar calendar, Penguin Company is about to have a holiday.

Because our country has the custom of giving out red envelopes during the Spring Festival, and in companies in Guangdong Province, on the first day of work, employees will line up to receive red envelopes in various leadership offices.

In addition to the company's opening red envelopes, the amount of red envelopes issued by other small leaders is usually 5 or 10 yuan, and even 1 or 2 yuan for companies with a large number of people.

And for a big company like Penguin, the leaders will have a headache about the custom of New Year's red envelopes.

Need to change the change in advance, wrap hundreds of red envelopes and put them in the office.

So someone asked if it was possible to make a small program to make it easy and convenient to send red envelopes.

From a technical point of view, it is not difficult to develop the function of grabbing red envelopes, and version 1.0 was made in a few days.

At this time, another programmer suggested that it was meaningless to grab a fixed amount, so a random red envelope program was added.

After this program was made, I first started playing within Penguin, and then found that it was too popular and caused a lot of pressure on the server.

Therefore, the relevant person in charge of Penguin immediately decided to add servers, and worked overtime to make the WeChat red envelopes that really face every user.

What happened after that was beyond everyone's expectations.

From New Year's Eve in 14 to the next afternoon, more than 400 million people used WeChat red envelopes.

During the entire Spring Festival, a total of more than 800 million users received about 4000 million red envelopes.

Penguin has tasted the sweetness, decisively launched mobile payment, and competed with Ali for this piece of fat.

Originally, Ali was about to swallow the meat in his stomach, but in the end he was snatched half of it abruptly by the penguin, and there will be more in the future.

Who would have thought that the original purpose of such a popular product was just to make it easier for leaders to send red envelopes to employees?
It's as if Ali has always wanted to do social networking and instant messaging tools, but ended in failure time and time again.

DingTalk was originally only a tool developed to meet the needs of internal leadership, and it turned out to be a success.

History is composed of countless accidents, and finally became inevitable.

It was accidental that the apple fell on Newton's head, and it was accidental that he was not smashed into a vegetative state, but it was inevitable to discover the force of gravity.

If a leader in WeChat didn't have a whim and didn't want to be lazy about sending red envelopes, maybe there would be no future WeChat payment.

Even if WeChat payment still appears, it will definitely not develop so fast.

Therefore, if you want to prevent WeChat payment and buy yourself time, the most important thing is to prevent the appearance of WeChat red envelopes.

Luo Xiu suddenly thought, if Fantuan Pay first made this function and helped the leader solve the problem of sending red envelopes, wouldn't WeChat have no red envelopes?
But immediately he shook his head and dismissed the idea.

Fantuan payment can copy Ali's future practice everywhere and realize it one step ahead.

Follow Ali's path, leaving Ali nowhere to go.

But rice balls can't go the way of penguins.

Because WeChat red envelopes are developed based on WeChat, a social tool.

Your relatives, friends, classmates, colleagues... exist in this tool itself.

However, even if Fantuan Pay has a large number of installations, users are independent from each other, and there is no such intimate connection as WeChat users.

People can copy you, but you cannot copy others.

(End of this chapter)