Rebirth starts from e-commerce

Chapter 450 User Time
In the era of fierce competition in the mobile Internet.

A word was born called "user time".

Everyone only has 24 hours in a day.

Apart from sleeping, eating, working, and studying, there is not much time left for entertainment and leisure.

And users can only use one APP at a time and enter one interface.

One hour of usage time you get from users means that others lose an hour.

Therefore, the biggest battlefield of the mobile Internet has become, who can win more user time.

Product managers also fight for every inch of territory around the issue of time.

Gradually, user experience becomes less important in the assessment of product managers.

They are more concerned about "the length of time the user stays", "the frequency of the user's opening", and "the user's usage habits".

And most people have a psychological need to cheat.

When these indicators become the main performance evaluation of product managers, they will find ways to make these data look good.

In order to allow "users to stay longer", the product manager deliberately made it more complicated when designing the Double Eleven promotion.

In order to get red envelopes and discounts, users need to spend more time participating in those small games.

And this kind of small game is not very interesting, it will only increase users' aversion to this platform.

Although this kind of complicated offer is annoying, the performance data of the product manager has become "better".

This is why the gameplay is getting more complicated every year, and the opinions of users are getting bigger and bigger every year.

Because the assessment of product managers is getting stricter every year!
In order to train the "user's usage habits" like training a dog, a specific reward activity is launched at a specific time every day.

Users have to "check in", "first win"... a series of activities every day.

Let these activities enter the subconscious of the user and become an obedient dog.

In order for users to increase the "opening frequency", product managers also have to set up a large number of message pop-up windows.

There are "little red dots" that make obsessive-compulsive disorder have to order.

Even if there is no important information, a small red dot should pop up, so that users have to click in.

The time of the user was wasted again and again, and finally the user couldn't bear it anymore and deleted the APP.

But in the process, the product manager has obtained beautiful assessment data.

……

Fantuan paid to launch this "Desert Oasis" game, the purpose is also to seize users' time.

The first thing a user does when he wakes up is to open WeChat to view Moments, or open Fantuan to pay for energy, and decide who will win the war.

When each app puts the most important time on the moment of waking up every day.

Even the author updates in the early morning, allowing users to read his books as soon as they wake up.

Then the procrastination of users getting up will become more and more serious.

Obviously I'm fully awake, but there are too many distracting things on my phone, let me click on it.

Originally, I wanted to look at my phone for a few minutes before getting up, but accidentally half an hour passed.

So I jumped up in a hurry and rushed all the way to the company. If I was late for 10 minutes, I would deduct 100 yuan.

Thankfully, I saved $5 because I didn't have time for breakfast.

If you wake up in the morning, you can resist looking at your phone, brush your teeth and wash your face, and then go out.

Then you will feel calm and unhurried in everything you do this day, eat breakfast, have morning meetings, and complete important tasks...

But your enemy is not just a mobile phone.

But the huge mobile Internet.

It is countless female lecturers who are proficient in human nature, who use three sentences to make men spend 18 for her... No, use three red dots to make users waste three ten minutes.

In theory, a good app should help users save time.

Only when you need to scan the code to pay, you need to open the rice ball to pay.

Most of the time, it just sleeps in my phone, neither running secretly in the background nor reading my private data.

Even Jobs, who is known as the greatest product manager, said: Improving the startup time of the Mac saves lives.

And another Booth simply placed an advertisement on the boot interface.

Luo Xiu knew that wasting users' time was tantamount to murdering money.

Now he wants to win now, he can only waste the user's time.

The first thing to get users to wake up is to open the desert oasis to steal energy, so that users have the need to open the APP frequently.

Let the APP read the user's private address book and automatically add friends.

You can see how many trees have been planted for each person in the address book.

In order to make this payment software, it also becomes an entertainment social software.

He can only scramble to take the lead everywhere and seize the user time that belongs to Alipay in the future, so that the latter cannot develop.

Because in the mobile payment market, only two companies can survive at most, and there is no room for the third company to survive.

We can only squeeze Alipay to death in the cradle first, and at the same time strengthen ourselves as much as possible.

Only in the future will it be possible to compete with another overlord.

……

It is becoming more and more difficult to look at him with simple moral standards when his career reaches the level of Luo Xiu.

Sometimes you can see that he is a good person who is committed to public welfare activities, building Hope Primary School, participating in plant afforestation...

And at the same time, you will also see that he is a murderer who deprives users of time, referred to as murder.

Human beings are complex entities.

It is not a character in Two-dimensional, the protagonist is the good guy, and the villain is the bad guy.

Even if it is a character in Two-dimensional, Big Big Wolf stopped eating sheep and began to coexist peacefully with sheep.

And now, is the time when Luo Xiu's reputation is the highest.

The Internet is almost full of praise, and occasionally a few people criticize him, and he will be quickly educated by fans.

If Luo Xiu hadn't died once, in the face of these compliments, he might feel complacent and float to the sky.

Obviously only did 8 points of good deeds, but enjoyed 12 points of praise.

Slowly, netizens will have higher and higher moral requirements for him, and even higher and higher moral requirements for his family members.

When the family bought a valuable belt, netizens would be angry: Why not donate the money to the children in the mountains?

Until he can no longer bear the moral demands of netizens.

So word of mouth took a sharp turn for the worse.

As much as the netizens once loved him, there will be as much hatred.

Luo Xiu, who had resurrected his life, saw these things more clearly.

I deeply understand that the praises of netizens for him are all false.

That's why he left room for not monopolizing the greatest credit.

I did 8 points of good deeds, but only reported 6 points of credit and enjoyed 6 points of praise.

The remaining 2 points are hidden for now, and one day in the future, this good thing of 2 points will be dug out and save his life.

At the same time, he has always exposed his shortcomings and is not a perfect person.

As long as he does not regard himself as a moral saint, others will not be able to raise a moral stick against him.

Be a layman, greedy for money and lustful, and be upright!
(End of this chapter)