Rebirth starts from e-commerce

Chapter 469 Don't Make Big Things During Holidays

The third day of the new year.

There are still a few days until the official start of work.

The young people in the major marketing departments, as well as those from marketing planning companies, are lying at home enjoying the happy time of stretching out their clothes and opening their mouths when they eat.

Suddenly, the heads of the work group flashed wildly.

An ominous premonition welled up in my heart.

Have a temporary job?Or an advance notice for work?

Although there is a certain probability that the leader gave out red envelopes in the group.

But for these PTSD patients in the work group, they would rather not have a red envelope in exchange for a few days of peace in the work group.

They wanted to pretend that they didn't see the prompt on the phone, but finally they clicked on the dialog box with trembling hands.

Then I saw the big leader asking questions in the group:
【Shang Shan Ruo Shui: Fantuan Pay's red envelope activity in the Spring Festival Gala, you all have seen it, tell me what you think. 】

Five minutes later, no one in the group spoke.

Everyone hopes that other colleagues will give the leader a response, and they can continue to dive down.

The big leader spoke again:
[Supreme goodness is like water: what about people?Come out quickly. @小马、@小刘、@大王】

At this time, no one dared to dive anymore, and they emerged one after another.

[Xiao Ma: I'm sorry to lead, I was on a blind date just now. 】

[Xiao Liu: I saw the red envelope activity, and I am preparing to study it. 】

【Great King: I feel that the effect should be okay, but the specifics are yet to be analyzed. 】

……

After reading their replies, the big leader couldn't help but scold them:
【Shang Shan Ruo Shui: You are marketing people, what is the most important thing in marketing?It is to pay close attention to all hot news in a timely manner, analyze and study classic marketing cases.

Don't you feel excited when you see the marketing case of this 5 million cash red envelope?It's been three days, are you still preparing?How can you sleep? 】

[Xiao Ma: I'm sorry to lead, it's my problem, I'll give you a complete analysis report the day after tomorrow. 】

[Xiao Liu: I will study their practices immediately to see if there is anything worth learning from. 】

【Great King: Me too, I will report the day after tomorrow. 】

【Shang Shan Ruo Shui: Don't worry about the day after tomorrow. I'll see your report tomorrow at the latest. 】

When Xiao Ma saw this sentence, he couldn't help but swear.

Then he shouted loudly: "Mom, I had work yesterday, so I couldn't accompany you to grandma's house."

"I still have a fart job during the Chinese New Year. Find an excuse to play games at home. Thanks to your grandma who loved you so much when you were a child, she fed you every bite. Now your wings are hard and you have no conscience..."

Xiao Ma closed the door, blocked her mother's words from the room, and turned on the computer irritably.

I couldn't help cursing in my heart: What kind of plane is this rice ball paying for?Can't you have a good holiday for the new year?Do you have to make a big one at this time?
Like those popular stars, can't they wait until the weekdays for big scandals to break out?
Want to cheat on holidays, be a junior, have children?

Xiao Ma's mind is blank now, there is no data, and he has no way to analyze it.

It's better to see if there is a report from a colleague on the Internet, and copy a copy.

He opened the Marketing Dog forum and found that everyone was indeed discussing the Spring Festival Gala red envelopes paid by Fantuan.

No one is thinking about work during the Spring Festival holiday. Obviously, most of these people are tasked with leadership.

And they can't resist the leader, so they can only turn their anger to pay the rice balls that make trouble.

"Spend [-] million yuan to engage in this crappy activity?"

"I read the comments on Weibo, and the feedback from netizens is mostly negative."

"Everyone is saying that the red envelopes that are shaken out are not enough for data traffic. Luo Xiu never thought that users will go back to their hometowns. Most people don't have wifi. Do they have to use mobile data to participate in the event?"

"The setting of shopping red envelopes is relatively good, but what the hell is a 5 yuan Maserati coupon? Is it intentionally disgusting users?"

"Recently, this kind of marketing activity of giving red envelopes to users is very popular, but others can win goodwill by sending red envelopes, but his red envelopes will destroy word-of-mouth."

"That's right, the tree planting activities we did before are so good, if he has money, he might as well plant a few trees."

……

Obviously, when they look at this marketing campaign with prejudice, they can only see what they want to believe.

After all, this is a national event.

Most of the users who receive red envelopes will not praise you online because of the few dollars.

In other words, most of the users who are satisfied with this activity and who are happy to grab red envelopes are silent users.

And those users who missed the red envelope, or snatched it without as many people around them, would swear a few words online.

For those who actually do marketing.

They should not just read these negative comments on the Internet, but should understand what is: the silent majority.

It's just because of the prejudice in my heart, I hope that the rice ball payment event will be messed up.

So everything is thinking in the direction of screwing up.

So the next day, the analysis reports received by the leaders were hardly optimistic about the event.

Self-media mainly in this field have also published articles:

"5 million marketing expenses were wasted, Fantuan paid for the Spring Festival and took a bad move"

"The social security fund has invested 30 billion yuan, I am afraid it cannot withstand such waste several times"

"Is the 5 million cash red envelope really sent to users, or is it washed into personal pockets?" "(This article has been deleted by the original author)
……

After this kind of news came out, the first thing that got nervous was the investment promotion team of the Spring Festival Gala.

After all, this is a large-scale marketing campaign of the Spring Festival Gala. If the effect is not satisfactory, it will make companies doubt the brand influence of the Spring Festival Gala, which will affect next year's advertising investment.

When Luo Xiu received a call from the leader of the Spring Festival Gala, he could only pat his chest and promise: "Leader, don't worry, all major companies will only rush to cooperate with the Spring Festival Gala next year. If you are really worried, you can sell the advertising space for next year's Spring Festival Gala now." Give me."

Next came a call from the chairman of the Social Security Fund.

Luo Xiu also could only pat his chest and promise: "Leader, don't worry, I promise that the money will not be wasted, and I promise to pay back ten times the income of the social security fund within five years."

so troublesome!
Luo Xiu could only call the person in charge of the marketing department and ask him to announce the specific data of this red envelope activity.

"The total number of shakes exceeds 41 billion."

"The number of cash red envelopes sent out is 4 million."

"The number of participating users is 1.9 million."

"The app has added 7200 million new downloads."

"Upload 3200 million family photos."

……

After these parameters were posted on the Internet, those marketers were suddenly speechless.

There is no marketing case in history that allows such a large number of users to do one thing at the same time in such a short period of time.

Is this really made by people?

They turned on their computers one after another, and compiled another analysis report based on this data before the leader got angry.

The conclusion is completely opposite to the previous one.

"It's a case of marketing genius that should be in the textbooks."

"This Spring Festival, Fantuan Payment has left its opponents far behind."

"Fantuan Payment has become the new unicorn company."

　The update last night said a few words about the unfair income of top anchors, and today I saw that someone was fined more than one billion yuan.I want to say this is just a coincidence, do you believe it?

　　
　
(End of this chapter)