Rebirth starts from e-commerce

Chapter 470 Real Estate Bubble

In fact, Luo Xiu really didn't want to bear the title of "Marketing Wizard".

This will lead to some of your normal behavior, and it will also be mistaken for hype.

He also wanted to keep a low profile, but he couldn't help it, his strength didn't allow it.

The marketing case of the Spring Festival red envelope will eventually be forced to the stage, and it will be disassembled and analyzed by various marketing masters over and over again.

2014 has just begun, and it has been booked as the best marketing case of the year.

This activity also gave many companies an illusion, thinking that they are only one good marketing plan away from success.

Bosses are forcing their teams to come up with a brilliant idea.

Major marketing and advertising companies even use this as a case to persuade bosses to spend money on advertising.

However, this burst of chicken blood did not last long.

Due to policy adjustments, the real estate crisis broke out, bank funds were tightened, and mourning was everywhere.

Affected by the real estate crisis, other industries are also struggling.

Everyone is ready to cut down on food and clothing to survive the economic winter.

At the same time, people who have been shouting on the Internet for several years that the real estate bubble is about to burst, and that the Huaguo economy is about to collapse, finally came to their senses and posted frantically on the Internet.

"The current situation in Huaguo is exactly the same as that in Japan back then. Winter is coming, everyone find a way to escape!"

"Facts have proved that the economy brought up by real estate is false, and the collapse is only a matter of time."

"If you have a house in your hand, if you can sell it, do it quickly, it will be worthless later."

"The ending of Japan back then is the ending of us now. The only lesson humans have learned from history is that they have not learned any lessons from history!"

……

Because of these remarks, the business owners once again took back the advertising budget that had just been approved.

No one can tell what the next economic trend will be. It is safer to tighten the money a little bit.

Even Guan Shiyu asked Luo Xiu worriedly: "We used leverage to take so much land to build a warehouse, isn't the risk a bit high?"

"Don't worry, we have so many intangible assets, even if something happens, we can take some out and sell it, and we can handle it."

The valuation of Xiaomi has been rising all the time, and Uber, which invested last year, is also at the top of the trend. These are the back roads Luo Xiu left for himself, and he will not move easily.

Even if all your entrepreneurial projects fail, you can rely on venture capital to make a comeback.

Seeing that she was still not at ease, Luo Xiu said with relief, "The land acquisition accounted for only a small amount of our debts, and most of them were acquired two years ago when the land price was relatively low. Now we have earned a lot of money." No matter how much it falls, I don’t believe it can fall back to the cost price.”

"That's good."

"By the way, is there any problem with your dad?"

"I just know he's been busy recently, but he's been in this business for so long, so he shouldn't have anything to do."

"I think so too."

Luo Xiu nodded and stopped asking.

……

In fact, Guan Wenyan is under a lot of pressure now.

Inspired by his future son-in-law last year, he gritted his teeth and acquired several pieces of land at the highest point of housing prices.

I didn't expect that the policy would change so quickly this year, and several loan applications to the bank were rejected, resulting in the suspension of some projects that were under construction.

But it's not time for despair yet, as long as he pre-sells some of the near-completed properties, he will have money to turn around.

Therefore, during this period of time, Guan Wenyan has been motivating the sales team to find ways to sell more houses and withdraw funds as much as possible.

When necessary, it can be sold with a [-]% discount, or even a [-]% discount for some not-so-good units.

However, such a large profit margin did not stimulate sales.

Whether it is a person who needs to buy a house or a house speculator, seeing the news of the collapse of housing prices at this time, they all cover their pockets and want to wait and see for a few more days.

"Are you all shit eaters? After such a long time, you can't come up with a useful marketing plan?"

Guan Wenyan threw a stack of documents heavily on the conference table.

The employees were all silent, afraid to answer.

"You can't sell the house with a [-]% discount. Are you really selling the house?"

"Put the price out, create a little gimmick, and customers still line up overnight?"

Facing the boss's questioning, the people below had no choice but to explain weakly: "Recently, the entire property market has been reducing prices, and our discounts are just equal to the market, which is equivalent to no reduction."

"Now customers buy houses just like speculating in stocks. The higher the rise, the crazier they buy. Seeing the property market fall, they hold back their money and dare not buy."

Guan Wenyan frowned when he heard these explanations, "I don't want to hear the reasons from you, I just want to hear the solution, and don't talk if there is no solution."

The meeting room was quiet for a while.

After a while, someone suggested: "Recently, many people have said that Luo Xiu of Pinru Group is a marketing wizard. He organized a tree planting event for all people and a red envelope grabbing event during the Spring Festival. He quickly paid by scanning the QR code. If you can invite him Come and help us think of a good marketing plan, I believe these houses will be sold well."

The others echoed, "Is this a coincidence? That Luo Xiu is the son-in-law of Mr. Guan, and asking him to help is just a matter of words."

"The Spring Festival Gala red envelope event is really a genius idea. Even my family can't help but take out their mobile phones to participate. With his help, we will definitely be able to get through this."

"Guan Zong's son-in-law is really amazing!"

In the conference room, everyone exaggerated.

People in these traditional real estate industries are the best at speaking.

He also knows how to flatter secretly.

It seems too deliberate to flatter the boss directly. Praising the boss's children for being smart, and praising the boss's son-in-law for his ability, will make it easier for the boss to benefit.

Of course, this is just the surface.

Their deeper intention is to pass this responsibility on to others.

If Luo Xiu really came up with a very good solution to save the company from danger, then of course everyone will be happy.

If he fails to do this, then he is useless, and no one can blame him.

"Oh!"

Guan Wenyan slapped the table heavily, and stood up with an angry face, "I pay you wages so that you can tell me that if you have any problems, you can find your son-in-law to solve them?"

"Thank you for being able to say those words just now."

"Give you two days, I want to receive a useful solution."

"Dismiss!"

After Guan Wenyan finished speaking, he turned and left the conference room.

Of course, the employees couldn't satisfy him with such a little thought, that's why he got so angry.

But those words didn't completely dissipate in his mind.

Maybe my future son-in-law really has a way?
After all, he has created so many miracles.

Will he be able to give himself some advice this time?

Guan Wenyan is not the kind of person who desperately wants face, but is embarrassed to ask his son-in-law for help when he has difficulties.

If Luo Xiu really had a way to help him, he would definitely ask for help without hesitation.

(End of this chapter)