Rebirth starts from e-commerce

Chapter 526 Information Cocoon Room
After Douyin was launched, in just over a year, it not only became popular all over the country, but also triggered a new Internet revolution.

The early Internet was a portal for thousands of people, and Langxin, Netease and other websites were representatives of it.

What information appears on the website, users will read what information.

Everyone sees the same page, and website editors are like gods, who have the right to decide whether to feed users dry food or shit.

Most of the time, they are feeding shit.

In the mid-term, users have learned to actively initiate searches, and it is up to them to decide what they want to see.

Of course, the things displayed on the search page may not necessarily be what you want to search for.

For example, if you have a headache in your toes, the search results may require amputation below the neck.

You want to search for what clothes look good on flat breasts, and the results may lead you to buy a bunch of breast enhancement products.

So at that time someone came up with a word called "search business".And put it side by side with "IQ" and "EQ".

Soshang means that in the era of information explosion, human beings have the ability to acquire knowledge through tools.

But now, with the emergence of Douyin, the content of the Internet has become an immersive information feed, and algorithms have an increasing impact on human access to information.

Everyone opens the APP to see the content is not the same.

The algorithm will push the content he likes according to the user's preferences.

For example, Yi Qingfei will see a lot of beauty-related videos, while Zhao Jianye will see a lot of Two-dimensional wallpapers, and Li Shan will only post scantily clad girls dancing.

"The algorithm you made is inaccurate at all. I don't like watching this kind of video at all. It's slander!" Li Shan said angrily.

"Admit it, you are an LSP." Luo Xiu said disdainfully.

"I'm not old."

"You admit that you are SP?"

"That's not admitted either."

Luo Xiu snatched his mobile phone, opened the like list and follow list, pointed to the entire row of beauties' headshots, and questioned him: "You say you don't like it, but your body is still very honest."

Li Shan didn't blush, and continued to say stubbornly: "I did this to keep my footprints, and I will continue to vigorously criticize such indecent behavior in the future."

"You are obviously afraid that the system will mistakenly think that you don't like this kind of content, so it won't push it to you in the future."

……

The rise of Douyin is inseparable from this feeding data algorithm.

The system is like a beauty who is obedient to you, knows what you like, and can always push what you want to your front.

But such a push algorithm was quickly criticized by the outside world.

In particular, some traditional Internet bosses hate this deeply.

Because everyone has a certain amount of time for entertainment besides study, work and sleep time.

After Douyin takes up most of the time, even less time is given to them.

A technological revolution often destroys tradition first.

In various public occasions, they said mercilessly: "When the algorithm becomes the key to open the 'any door' of the information world on the network media platform, do users see a bigger world or a smaller world?"

"Duke Huan of Qi likes Guan Zhong when he is sensible, but most of the time, Duke Huan of Qi loves his courtier who always pleases him, because the courtier knows what the lord likes to hear, and can always say what the lord likes to hear. And loyal words are often harsh, making people My lord hates him in my heart."

"I think the algorithm should be a loyal minister rather than a sycophant. It should actively understand the user's high-level goals instead of following the user's instinctive preferences."

This passage quickly aroused heated discussions on the Internet.

Netizens joined the discussion one after another, detailing the shortcomings of the feeding algorithm.

"Our current feed-feeding algorithm will make a person's access to information narrower and narrower. If you like to watch young ladies dance, the platform will keep pushing such content, which is not conducive to him receiving new knowledge."

"Daughter-in-law will see on the Internet that mother-in-laws all over the world are vicious, and mother-in-law will see that daughter-in-laws all over the world are mean."

"Girls see on the Internet that there is no good man in the world, and boys see girls punching online."

"The Internet should be more open, instead of narrowing the information we receive."

"Each of us can only see what we like to watch, and everyone is trapped in the information cocoon, unable to access the information outside the cocoon."

"We can't be pigs raised in captivity, but beasts that actively hunt for food."

……

There are also some people who disagree with this opinion, thinking that their own work and study are very tiring, and the leisure time is just for relaxation. Isn’t it good to watch something you like?
"I just watch short videos after get off work to pass the time, why do you want me to 'progress'?"

"Can't I just watch something I like? Can't I stop working hard?"

"If I want to learn and work hard, I will go to school, not through short videos."

……

The two points of view are in dispute, and both sides have their own reasons, but neither can convince the other.

At this time, many people were also looking forward to what Luo Xiu would say to defend himself.

As a result, the person involved didn't say anything, and seemed to lie down and let the ridicule go.

But within the company, he still called in the technicians and talked about his views.

"Our current algorithm based on user preferences has allowed us to achieve great success, allowing us to successfully cut a piece of cake on the Internet, but we must not be satisfied with our current achievements. Such an algorithm has limitations. We There should be higher aspirations."

Zhao Jianye asked puzzledly: "Where are our limitations?"

"The limitation is that users will get tired of the things they like even if they look at the big wavelength every day, and they will get tired of watching too much."

Luo Xiu said seriously: "The reason why we human beings stand out among all things is because of our curiosity about unknown things and because we have unknown desires.

We want to know more unknown things, we are full of curiosity about the world, and we want to experience a different life.And our system doesn't currently do that.

Our future direction should not only make users like it, but also help users broaden their boundaries, dig out users' in-depth goals and needs, rather than feeding pigs. "

That is to say, "entertaining and teaching through entertainment".

Luo Xiu is not trying to be a saint, but to promote the development of human civilization.

Rather, human beings have a natural desire to seek knowledge and want to explore more unknown things.

What Luo Xiu has to do is to satisfy the deepest desires of human beings.

In Li Shan's words: Bikinis expose 95% of a woman's area, while men are only interested in the hidden 5%.

Of course, higher-level algorithms cannot be made in a day or two, and may take several years or even longer.

But as an enterprise, we must have a long-term goal, and we cannot be satisfied with the immediate achievements.

(End of this chapter)