Rebirth starts from e-commerce

Chapter 527 We will eventually become what we hate the most

After Douyin became popular, the last link of Luo Xiu's business empire was completed.

Now there is only one thing left for him, which is to connect his several major business sections in series to form a closed loop.

He does so many businesses, e-commerce, takeaway, warehousing, delivery, mobile payment, and traffic platform... Of course, all of this is not because of greed.

Rather, these businesses are interlocking and can multiply each other to form a complete ecological chain.

Such a complete ecological chain, even big and small horses, have never had it.

Lao Ma has the largest shopping platform, but lacks a large enough traffic platform.

In order to make up for this link, he made acquisitions everywhere, integrated video platforms, and brought everything that could generate traffic under his banner as much as possible.

But this still can't satisfy its thirst for traffic.

On the contrary, Xiaoma has huge traffic, and what it needs is a way to realize these traffic.

Now, after Douyin is up, it means that Luoxiu has a huge amount of traffic.

The noodle online shopping platform that was spun off from Fantuan immediately focused on this traffic.

We all belong to the same group company and have the same parents, so naturally we want to take advantage of our brothers.

So online shopping for noodles has repeatedly proposed, asking the Douyin platform to drain him.

And the Douyin platform also has a performance appraisal, and people’s traffic can be sold to Taobao and JD.com for a very high price, so why give it to you for nothing?
The bosses of the two platforms slapped the table in the meeting room for a long time, and finally they quarreled in front of Luo Xiu, asking the big boss to comment.

The person in charge of noodle online shopping is the first to make a head start: "Everyone knows that Mr. Luo's original intention of setting up a traffic platform is to attract traffic to his own shopping platform. Not only do you not support your brothers on Douyin, what's the matter with selling traffic to competitors? Is it the other way around?"

Not to be outdone, the boss of Douyin said: "Our own operating pressure is also very high. We don't accept advertisements to make money for the company, and we will have to close next month."

Even in front of Luo Xiu, they still couldn't stop arguing.

No matter how advanced a migrant worker is, he will always be a migrant worker.

They must first consider their own interests, and then the interests of the company.

They must first consider their own KPIs, rather than helping the group brothers to complete the KPIs.

After hearing what the two of them said, Luo Xiu said very displeasedly: "Hasn't the group been settled for a long time? Internal cooperation is priced at 8% off. What's the fuss about it?"

When the person in charge of Douyin heard this, he said happily: "It's 8% off, that's right, it's just that some people don't like it and want to prostitute for nothing."

For him, it is still very cost-effective to settle internally at a 8% discount price. There is no need to generate business transactions, and there is no cost of sales. The real income is even higher than selling to other platforms.

"There's nothing to say, let's go according to the original plan!" Luo Xiu waved his hand and let them go out.

The leader of online noodle shopping stayed behind and said unwillingly: "Boss, our platform is so small, if there is no traffic support, how can we compete with big platforms such as Taobao and JD.com?"

Noodle online shopping has not been able to really take off. It can only rely on the characteristics of intra-city delivery, the drainage of rice ball takeaway, and advantageous categories such as digital products and daily necessities to barely maintain it.

Now it is hard to see a giant-like traffic platform growing within the group, thinking that it can use this platform to take off, but I didn't expect that I have now become an unfavored godson.

If according to the boss, you need to use money to buy traffic from Douyin, then your own company's money can't be compared with big platforms like Taobao and JD.com.

The only breakthrough is to issue an order directly from the group level to prohibit Douyin from diverting traffic to competitors such as Taobao and JD.com, and instead give this part of the traffic to its own noodle online shopping for digestion.

Luo Xiu seemed to see his doubts, and patiently comforted him: "Of course the traffic on the Douyin platform is prepared for you, but you are still too young to handle this traffic, as if Douyin is a peerless master , I want to instill internal force into you, but you are still a child, and the sea of ​​energy in the dantian is too small, and forcibly instilling internal force will blow up the dantian."

"Boss, I want to try what it's like to be blown up."

He will not believe the boss's nonsense.

Who would dislike a lot of traffic?

"Let me tell you bluntly, even if I give you traffic now, you can't beat Taobao. It's a waste to give you such a large amount of traffic. It's better to use it to sell some money."

"Then what is the meaning of our existence? Why do we want to build our own shopping platform? Is it enough to make money by selling traffic?"

"We need to wait for the opportunity and wait for the opponent to make a mistake. Only when the opponent makes a mistake can we have a chance."

Luo Xiu saw that he still didn't understand, so he explained: "Taobao and JD.com are too far ahead of us. They have the advantage of being the leader. No matter what we do, as long as they imitate our approach, they will win to the end."

Over the years, so many e-commerce platforms and so many models have emerged, all of which will eventually die.

Someone launched a group buying website, and Taobao launched Juhuasuan on Taobao.

Someone engaged in overseas shopping, and Taobao launched Tmall International on the Internet.

Someone started an online supermarket, and Taobao launched a Tmall supermarket on Taobao.

……

People have more money than you, and more users than you. Under normal circumstances, you have no chance to win.

It's as if no one thought that Nokia, which occupied half of the mobile phone market, would lose.

Unless he makes a mistake himself.

Luo Xiu knew that the fight for the future was about to start.

His boss has earned hundreds of billions of dollars in a few years.

Why did so many shopping platforms in the past fail to escape Ali's siege, but he was the only one who got up?

If it is a price subsidy, can he be richer than Ali?
If the cost of supply is lower, can he have more control over merchants than Ali?
The subsidy of No. 1 store was also very strong back then. Why can't it be maintained after burning all the money?

And in Luo Xiu's view, his one-knife model disgusts users, his promotion methods have no lower limit, his rules are extremely unfriendly to businesses, and internally squeeze employees as much as possible...

He had no reason to win, and he just won.

The only possibility is that Ali himself made a mistake.

Just when he couldn't see his opponent with a telescope, he made a fatal mistake.

What Luo Xiu can do now is to continue to wait until this day comes.

"Mr. Luo, what mistakes do you think your opponent will make?"

Luo Xiu didn't answer directly, but stood up, walked to the window, and sighed: "When we grow up, we will eventually become what we hate the most, and maybe the company will do the same."

The reason why e-commerce can develop rapidly is because of real estate, because the rent of physical stores is too high, and a large sum of money from customers is finally handed over to the landlord.

If one day, the "rent" of e-commerce platforms is higher than that of physical stores...

(End of this chapter)