Rebirth starts from e-commerce

Chapter 528 Live Streaming with Goods
There are more and more Internet celebrities becoming popular through Douyin, and they are quickly being targeted by major brand merchants.

Internet celebrities with a large number of fans began to receive soft ads.

The first person to eat the crab, if not poisoned to death, will always get the greatest benefit.

Because these Internet celebrities didn't know their value at first.

Shooting short videos is more for fun.

They are happy when someone gives them thousands of dollars to advertise.

However, the income generated by these thousands of yuan cannot be exchanged for hundreds of thousands of dollars on traditional platforms.

Users of the platform have not been baptized by the IQ tax in the early stage, and it is easy to trust the recommendations of Internet celebrities.

Just like when Weibo and WeChat first appeared, promotion was the most cost-effective and the advertising effect was the best.

When the users of the platform mature and have been cheated of IQ tax a few times, they will understand that the bloggers are not really promoting products at all, but just collecting money.

At that time, if the brand side wants to promote through this platform, the input-output ratio will be very low.

That's why you see other people make a lot of money doing it, but when you do it yourself, you lose money.

Douyin is the same now, and it is in a period when users are relatively easy to deceive.

Therefore, a group of brands quickly grew up through Douyin traffic.

In this process, merchants find Internet celebrities to promote, and both merchants and Internet celebrities have made money, but Douyin, as a platform, has nothing to gain.

It's as if Douyin is the landlord, and Internet celebrities use the landlord's site to sell goods, but the landlord cannot receive rent.

Sitting in the meeting room, Luo Xiu said angrily, "My biggest dream is to sit and collect rent, but now they sell goods on my site but don't pay rent, it's too unreasonable."

"Should Internet celebrities be prohibited from accepting advertisements privately? Merchants can only vote on our official newsfeed advertisements."

"Information flow advertising and Internet celebrities carrying goods are two advertising models. We do not allow Internet celebrities to carry goods. It is not of great benefit to our own advertising revenue. A one-size-fits-all approach is not advisable."

Luo Xiu paused, and continued: "Besides, Internet celebrities have no income, so they have no motivation to create. Only by making some people rich can attract more talented people to join in short video creation."

"Then what should we do?"

"Although we like collecting rent very much, we can't always think about collecting rent. A good landlord must always think about how to serve your tenants well and think for the sake of the tenants, so that the tenants will pay the rent willingly.

Conversely, if you cut off the water every one, three, five, and intermittent water supply on two, four, six, the tenant may move out soon. "

After listening to the boss's words, everyone thought to themselves: You are a person who lives in a big villa, how do you know how hard it is to rent a house.

But he still said with admiration: "The boss is right."

"As expected of the boss, he pointed out the problem to the point."

Luo Xiu went on to say: "For Internet celebrities, the biggest problem now is the business connection with the brand side. They don't know enough about themselves, they don't know how much they are worth, and they don't have experience in business negotiations. We can Help them in this regard, so that they can do what they are good at and concentrate on producing works.

My idea is to establish an official promotion platform, where brands can screen suitable influencers, and influencers can take orders on the platform, and the prices on the platform are open and transparent, reducing the information gap between each other, and through The adjustment of the market can make the price gradually return to normal. "

After having a platform, it is natural to collect commission through the platform, that is, to collect rent.

Whether it is half or 30%, you can decide by yourself.

For those Internet celebrities who bypass the platform and take orders privately, they can be punished by means of fines or bans.

……

……

With the official cooperation platform, experts can finally accept orders easily, and advertisers can easily find partners they want to cooperate with.

What followed was a soaring rise in the value of the talents.

Bringing goods through short videos has become the trend of e-commerce at this time.

At the same time, Luo Xiu split the Douhu live broadcast platform into two.

The anchors of the game category and some home-oriented anchors were assigned to Station B, and the anchors of other talents were assigned to Douyin.

In addition to short videos, Douyin has added live channels.

Luo Xiu approached Yi Qingfei directly: "From now on, you go to Douyin to do live streaming, starting with selling lipsticks."

"Bringing goods live? What's so interesting about selling goods, will anyone watch it?" Yi Qingfei was puzzled, "And I'm so busy with work now, I don't have time to do this?"

"All your work is handed over to others. From now on, live streaming is your only job."

Luo Xiu knew that Yi Qingfei was not good at management work, and the only thing he knew about management was to set an example and take the lead in the work.

But this kind of management method works well when leading young people in the early stage, and it won't work when young people grow into old fritters.

Luo Xiu never expected him to be able to manage a huge organization like Li Shan.Therefore, a few years ago, he was positioned as a talent for live streaming.

You must know that when Weibo first started to rise, Yi Qingfei gained tens of millions of fans through teaching beauty makeup.

Now he is the first to start live streaming, and with the powerful resources of the group, he will definitely be able to easily become the first brother in delivering goods.

It's just that the conditions were not mature before, and this business model has not been brought out.

"I'm fine, but don't blame me if you can't make money."

Yi Qingfei doesn't miss his own position. For him, being an anchor with goods does not have so much psychological pressure, and he doesn't have to worry about a large group of people every day.

Luo Xiu smiled, "You only need to worry about one thing in the future, and that is earning too much and not knowing where to put the money."

You must know that in the original history, some people made it into the wealth list by bringing goods, and they were fined more than one billion yuan in taxes alone.

"Okay, I'll trust you this time."

"You can always trust your Brother Xiu." Luo Xiu patted him on the shoulder, "I will assign you a strong product team, and you don't have to worry about other things. You just need to spend some time every day before the broadcast, familiarize yourself with Whatever you want to sell is fine.”

Yi Qingfei saw that the matter had come to an end, so he didn't say anything more.

The whole person was confused and embarked on the road of live streaming and delivery of goods.

The date of the premiere was also quickly set, on the day of Double Eleven.

Obviously, Luo Xiu's goal was to make him sell an astonishing number during the first live broadcast.

Only in this way can we use this to stir up the heat and make Yi Qingfei's live broadcast room an instant hit.

When you become the No. [-] player in this industry, all big brands will look for you first, consumers will recognize you, and you will have more confidence in lowering prices.

And this industry has a huge head advantage, not the traditional [-]-[-] rule, but the head almost takes everything.

(End of this chapter)