Rebirth starts from e-commerce

Chapter 569 Characters

Chapter 569 Characters
The most important thing that the program "Entrepreneurship 101" brings to the contestants is not the funds, but the popularity that comes with the popularity of the program.

Taking Zhao Lu as an example, as a new FMCG brand, the biggest difficulty lies in how to let ordinary consumers know and trust your products.

Now everyone knows that he wants to challenge Procter & Gamble and Unilever to make a silicone-free shampoo that makes hair naturally fluffy.

Through a form of entertainment, let the audience follow him to start a business together, so that everyone can understand the process of starting a business.

How to choose fragrance, how to choose raw material suppliers, how to design packaging, what difficulties have you encountered, how to overcome problems by yourself or with the help of a mentor...

For example, in the fragrance selection session, a group of fans were invited to vote to select the most popular fragrance to improve the user's sense of participation.

When entrepreneurs encounter difficulties, fans also feel the same way.

And the way for fans to support the entrepreneur is very simple, that is, to buy his product and introduce it to people around him.

Even if you didn't become his fan, you also got to know his product in the process.

If the features of his product are just what you need, then you will buy it and try it.

At the same time, different entrepreneurs have different personalities.

People who can achieve success will always excel in some way.

Some people are full of verbal talent, and they can easily convince the judges, audience and customers with their three-inch tongue.

Some people are very smart, no matter how difficult they are, they can always think of a solution.

Some people seem to be mediocre in all aspects, but he can always make people trust him, and let many capable people work for him.

Some people don't seem to have much ability, but they work very hard.

Some people can make him do things like a fish in water just by virtue of his appearance, and countless rich women are willing to open the door of convenience for him.

The biggest feature of variety shows is that they can be edited, which can infinitely magnify a person's advantages.

Smart entrepreneurs, under the editing of the program group, have three thousand strategies in their chests, as if Zhuge is alive, and all they show are clever tricks.

Entrepreneurs with humorous language, all the cuts are funny clips.

Through this program, a large number of star entrepreneurs were born...or created.

For ordinary audiences, they actually want to see some life experiences that are different from their daily life.

Just like in Douyin, people in the city are full of curiosity watching the people in the countryside go up the mountain to fight snakes and go down the river to fish.

Workers face the boring work of opening molds and screwing screws every day, which may be seen with relish in the eyes of another group of people.

Compared with the lives of these ordinary people, how to start a business can obviously create more program effects and be more attractive.

The popularity of this show is obvious.

And Luo Xiu waved a large sum of money in his hands, and distributed it generously.

As if these were not money, but numbers filled in arbitrarily.

"I'll invest 500 million in this project first to test the water!"

"This investment of 1000 million should not be a loss."

"Your project, throwing money into you is better than throwing it into the water. At least you can hear a sound when you throw it into the water."

"Boss Chen, you fill in the numbers on this check, and I'll give you as much as you want."

……

Some viewers made a rough calculation. After so many episodes, Luo Xiu has already invested more than one billion yuan.

It doesn't feel like a shrewd investor, but more like a second generation sitting on a golden mountain, wantonly swaying the wealth accumulated by his parents.

【Boss Luo invested the money too casually, right? 】

【Is this really making money?I feel that many of the projects he invested in will be in vain! 】

[If you can succeed in investing money like this, you can replace me. 】

[Don't forget how many successful projects Luo Xiu has invested in. You earn as much money as him first, and then you can come here! 】

[Heroes don’t mention the year ago, don’t you know?He voted for the right project before, but it does not mean that he will vote for the right project every time in the future. 】

……

The return cycle of this kind of venture capital is usually not so fast, and it will take a long time to see the possibility of success.But investment failure is known very quickly.

An entrepreneur named Gu Nan, in the show, he is a cold and domineering president, and he is a bit unfeminine.

I don't know why, but the more unfeminine she is in the camera, the more female fans she can attract.

With the support of female fans, Gu Nan's entrepreneurial project quickly rushed to the first place among the contestants.

I have to say that the purchasing power of girls is indeed strong.

However, the good times didn't last long, and he was soon revealed by No.2 fans that he already had a wife, raised a mistress outside, loved going to nightclubs, and his private life was chaotic.

Most people who like to start a business like to toss, and most of them are full of energy.

Not to mention those who are rich, but many who have no money and are in debt still coax girls to throw themselves into their arms.

The main benefit is that they can tell stories and draw big cakes.

And many girls like to listen to stories, like to hear him tell us what will happen to us in the future.

Who can resist a domineering CEO who is ruthless on the outside, but is so gentle to you?
Gu Nan is also relying on this contrasting personality to attract bees and butterflies everywhere.

After the unfeminine domineering president collapsed, the original fans turned back one after another.

The most obvious is that the products on the shelves of e-commerce channels have been returned and negatively commented by fans.

The fans of other families didn't let go of the opportunity to beat the dog in the water. Who told you to be ranked first and block the way of my brother's president?
……

Gu Nan was also very wronged, didn't he agree on the entrepreneurial competition?The chaos of my private life does not affect my business, does not affect my salary for employees, does not affect my making good products, and I am not a star idol.

There are many bosses who have problems with their private lives, why are others fine?
He ran over to find Luo Xiu, hoping that Luo Xiu could help him.

"Mr. Luo, you can't blame me for this. I didn't do it alone. Old Zhang and Li did it too."

"I can't help you with this matter." Luo Xiu's tone was very cold.

"I'm not some celebrity idol."

"Entrepreneurship stars are also stars. Do you think that you don't have the bonus of this show, and you don't have the support of fans. Does your company develop so fast?"

Generally speaking, business owners are not celebrity idols, and having a loss of personal morality does not affect their ability to make money.

But this time is different, Gu Nan started his business in a program.

He enjoys the benefits brought by the fan economy, and he is obliged to maintain his personality.

Luo Xiu glanced at him, "You can apply for withdrawal in the next round, and don't forget the betting agreement."

Gu Nan's mind went blank after hearing this.

At this moment, he finally understood that capital is cold-blooded.

(End of this chapter)

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