Rebirth starts from e-commerce

Chapter 570
In many subdivided industries, especially in some traditional industries with relatively stable markets, bosses rely on information asymmetry to comfortably earn high profits.

They don't need to continue to improve their products, and they don't pay attention to services. Users are gnashing their teeth at them, but there is nothing they can do.

The appearance of the program "Entrepreneurship 101" disrupted the entire market like catfish.

At the same time expose everything to the sun and eliminate information asymmetry.

Through this program, consumers also learned that those old companies used to swindle money so much.

These new brands bring better products and better services. Coupled with the influence of the program, the support of major channels and capital, they can quickly shorten the gap with traditional brands and even surpass them.

In addition to TV shows, these brand founders are updating their entrepreneurial journey through their Douyin accounts.

In the 5-minute video every day, sometimes I am holding a meeting for the team.

Sometimes it is negotiating with suppliers, how to lower the price of raw materials step by step.

Sometimes, they rush around for various industry qualification certificates.

They encounter different puzzles, different challenges every day.

And the audience watched these short videos of the entrepreneurial process, which are much more real and exciting than those online celebrities shooting desert island survival, beauties, embarrassing positive energy, and building houses in the countryside.

Through these entrepreneurial videos, the audience also re-examined their daily work from the perspective of the boss, and found that many of their previous working methods were wrong.

With such a huge amount of traffic, these entrepreneurs don't have to worry about product promotion.

Since the launch of the product, tens of millions of netizens have been monitoring the work online.

Every time a new product is made, Internet celebrities all over the Internet are helping them to try it out.

As long as it is a bad product, it will be sprayed out by netizens during the design process.

And a good product is instantly emptied after being put on the shelves.

It can be said that in all walks of life, a group of cutting-edge brands have been produced in batches like an assembly line, and those old brands have been reduced in dimensionality.

The so-called cutting off people's wealth is like killing their parents.

Those traditional companies naturally hated Luo Xiu, but they couldn't do anything about him.

After all, whether it is reputation or money status, they are at the top of the country.

It's not that they can be compared with a few jumping clowns, and there is no reason to attack Luo Xiu.

Now, Gu Nan, who ranked first in Entrepreneurship 101, suddenly had a scandal, and they finally found a point to blackmail.

"Running a business is a very serious matter, not entertainment."

"They are not doing business, they are simply messing around."

"Continue to let them go on like this, and the business circle will turn into the entertainment circle."

"We have worked hard to set up a factory for more than ten years, but we were defeated by a group of little hairy kids. Is this fair?"

"I heard that several TV stations are preparing similar programs. It really doesn't give us people who do traditional business a chance to survive."

"I hope the country can take care of it and don't let us common people feel chilled."

……

Luo Xiu turned a deaf ear to these comments and didn't pay much attention to them.

Not being jealous is mediocrity.

These people can't wait to jump out, which can only show that they are doing the right thing.

Such incidents as Gu Nan had already been expected by Luo Xiu, and he was not too worried about being besieged by these jumping clowns.

After a while, it will be calm and there will be no splashes.

Unexpectedly, this farce did not subside for a long time, and it became more and more intense.

Obviously, the first group of people who jumped out to make trouble were just soldiers and crab generals who were pushed out to find the way. The real enemy was the pusher behind the scenes.

Through this program, Luo Xiu has created dozens of cutting-edge brands.

They are growing at a savage and crazy speed. In just half a year, their market value has exceeded [-] million and [-] billion, and they have a chance to exceed [-] billion in the next year or two.

In the original history, there are indeed many cutting-edge brands that have grown rapidly in a very short period of time through the huge traffic of new media, achieving annual revenues of billions.

The scale that those traditional brands can only achieve through the accumulation of two or three generations, decades or hundreds of years, has been surpassed by people in two or three years.

And now Luo Xiu has made this method to the extreme.

Seeing such crazy speed, the old brands will naturally feel the pressure.

Because of this, they began to group together to boycott.

In the media, they started grabbing and magnifying some black spots.

Bind some three-no products with these cutting-edge brands, and give them the title of "Internet celebrity products".

Trying to plant an impression in the minds of consumers that Internet celebrity products are inferior products.

In terms of channel sales, they began to rely on years of customer relationship to allow channels to choose one of the two, forcing these new brands to be unable to enter the market.

Distributors also don't like these new brands.

Because they are too transparent, it is difficult for the channel to make high profits from them, and it is difficult to have too much room for black-box operations.

So the channels are also willing to cooperate to suppress these cutting-edge brands.

After several sets of combined punches, they successfully resisted the pace of expansion of these cutting-edge brands.

The entrepreneurs had no choice but to run to Luo Xiu.

"Teacher, what should we do now?"

"They are too shameless, how can they do this?"

"Teacher, is there any way for them to accept us?"

……

After hearing what they said, Luo Xiu smiled and said: "For those traditional brands, we are more like revolutionaries, while they are decadent feudal kings. Everything we do is revolutionizing their lives. Neither side is doomed to peace."

"Then what are we going to do?"

Luo Xiu asked back: "Of course it's either you or I. Do you expect the enemy to be kind to you?"

"But our brand has not gained a firm foothold in the market, so we rashly start a war with them..."

"Are you afraid?"

"As long as we follow you, teacher, we have nothing to fear." Someone expressed his determination immediately.

Others chimed in:

"That's right, back then the teacher dared to be tough in the United States, what are we afraid of now?"

"How to fight, we all listen to the teacher."

After so many days of getting along with each other, this group of entrepreneur students found that no matter how difficult they encountered, the mentor could always find a solution for them.

As long as they follow Luo Xiu, they will have the confidence to fight against any enemy.

"Okay." Luo Xiu pressed his hand, "If that's the case, let's fight them."

(End of this chapter)