Rebirth starts from e-commerce

Chapter 571 Torch
"Brother Xiu, do you really want to lead the new generation of entrepreneurs to fight against those traditional brands, are you a revolutionist?"

"Brother Xiu, you are going to be a great hero!"

"I think it's better not to ask for trouble?"

Li Shan, Zhao Jianye and others couldn't understand Luo Xiu's behavior.

It's fine to make a fortune by yourself, why do you want to make a fortune with the newcomer?Isn't this full of food?
Luo Xiu smiled and replied, "I never thought about being an entrepreneurial leader, let alone being a self-sacrificing hero. You guys have raised me a bit."

"Then why did you..."

"Because I need their strength."

The success of Douyin has given Luo Xiu a huge amount of traffic.

If these traffic are only used to sell advertisements, it must be a huge waste, and at the same time limit their own development.

It may not be long before it becomes like Baidu, relying heavily on advertising revenue.

Therefore, Luo Xiu must find a way to expand the company's business.

His first thought was to be an e-commerce platform.

In fact, he has never stopped the development of e-commerce platforms in these years.

It's just that he couldn't compete with Taobao and Jingdong before, so he could only settle down in a corner and specialize in a few advantageous categories.

Specializing in intra-city distribution, daily necessities, digital products...

Keep the kindling of the e-commerce platform.

Until now, the conditions are really ripe to enter the whole category and challenge giants such as Ali and JD.com.

With a platform and traffic (customers), you also need to have a group of high-quality merchants.

An emerging platform, the first thing it attracts is often a group of counterfeit and shoddy merchants.

Selling fakes, shoddy goods, and those with incomplete qualifications...

This group of merchants has been eliminated by established platforms, so they can only find some small platforms to put on shelves.

And small platforms are very happy to have merchants come over, and the review of these merchants is usually relatively relaxed.

For big merchants, they can do well in traditional channels, so they naturally look down on new platforms that have emerged.

So the new platform will always give people a feeling of selling fakes.

It often takes a long time and a great price in the later stage to make it possible for ordinary consumers to change their minds.

Luo Xiu didn't want his platform to become a paradise for counterfeit products. He only strictly controlled the merchants who settled in at the beginning.

Anyone can do strict control. Many e-commerce platforms do not want to control, but after control, big businesses look down on them and small businesses cannot enter.

Therefore, Luo Xiu must ensure that he will have enough high-quality merchants to join when he fully develops e-commerce on Douyin.

……

At the press conference the next day.

Luo Xiu proposed "four new", that is: new products, new brands, new platforms, and new services.

"In the 80s and [-]s, many of our predecessors bravely set out to start businesses and started their own businesses. Because of them, our country has a sound industrial system, and many industries are at the world's first-class level, making it impossible for the whole world to Leave Made in China!"

"I respect these predecessors, they are our role models."

"But today, the older generation of entrepreneurs is gradually aging, and the once vibrant company has gradually become old and cumbersome, with gangs forming inside and bureaucracy running rampant."

"Many originally great companies have gradually turned into family businesses and tools for family power struggles."

"Many capable young people, who work hard, have brains and are willing to do things, are excluded everywhere in such enterprises and cannot display their talents."

"They also don't have such a good entrepreneurial environment as in the 80s, and found that all walks of life have been monopolized by large companies."

"Today, I hope that all young entrepreneurs can unite and fight for a piece of pure land for themselves."

“A new era of entrepreneurship is coming!”

……

If such words are spoken from other people's mouths, no one will listen.

But Luo Xiu is different.

The program "Entrepreneurship 101" made him a mentor in the minds of entrepreneurs.

In this program, he helped countless entrepreneurs realize their ideals, and inspired countless people to embark on the road of entrepreneurship.

However, when they really wanted to start a business, they found that there was not much room left for them in the market.

In the existing industry, it is difficult for them to compete with big brands.

Even if they open up a new track, those big brands will soon follow up and directly crush you with ten times your capital.

In this era, as a grassroots entrepreneur, he did not catch up with the eruption of the Internet in the millennium, nor did he catch up with the counterattack of the e-commerce industry in the 80s and [-]s.

Entrepreneurs are like being in the dark night, unable to find a way to the future.

Now Luo Xiu stood up and raised his arms and shouted: "Follow me!"
Like in the dark night, someone raised a torch.

The light of the torch is not enough to drive away the night, but it points out the direction for entrepreneurs.

……

As soon as the press conference ended, the major media immediately reported this important news and grabbed the headlines.

It immediately caused a great sensation on the Internet.

"What is Luo Xiu trying to do?"

"It seems that they want to bring newcomers to challenge traditional brands."

"In the Entrepreneurship 101 program, he often said that traditional big names are nothing, and he looks down on them."

"Of course Luo Xiu has the right to look down on those traditional traditional brands. The question is, do ordinary people also have this ability?"

……

Some people on the Internet support it, while others doubt it.

Those who really want to do something have already acted silently to learn how to open a store on Douyin and how to promote it.

Those who were willing to believe in Luo Xiu were either infected by Luo Xiu's deeds, or watched the variety show "Entrepreneurship 101" and were inspired to start a business.

They naturally knew what kind of brand tonality and product quality Luo Xiu was looking for.

Different platforms such as JD.com, Taobao, and Pinxixi give people different impressions.

Luoxiu not only wants to harvest a large group of merchants, but also has a group of quality merchants.

It didn't take long for major categories to settle in one after another.

At this time, the user's shopping habits have not yet been cultivated.

Although Douyin has a lot of traffic, they are not used to online shopping on Douyin.

Most people are still accustomed to Taobao and JD.com when shopping online.

On Douyin, they didn't even find the entrance to online shopping.

Doubts followed:

"Short video platforms are obviously unreliable for shopping."

"Entertainment and shopping are two different things and cannot be done together."

"If there is traffic, it can be made into a shopping platform, and Penguin has already succeeded."

"That is, compared to traffic, no one can compare to pony."

……

……

(PS: There are very important things to be busy during this time, and the update may not be effective, so I apologize here!)
(End of this chapter)