Rebirth starts from e-commerce

Chapter 572 Selected Merchant

"Brother Xiu, if we can't make some achievements as soon as possible, I'm afraid many businesses will lose confidence."

Li Shan's worries are not unreasonable.

Merchants support you because they believe that you can lead them to make a fortune together.

Once they find out that following you can only drink the northwest wind, as many people supported you at the beginning, as many people will oppose and hate you later.

"Brother Xiu, we can learn from Taobao's previous practice, select a few top merchants, give them all the resources, and use them as an image to promote."

"That's one way to go."

Luo Xiu himself relied on Taobao to make a fortune and got his first pot of gold, so he naturally understood this truth.

Taobao is also best at this kind of god-making movement.

When e-commerce was just starting, big brands looked down on this channel, thinking that Taobao was just a platform for selling counterfeit goods.

Afterwards, Taobao started the god-making movement, creating one after another Taobao brand with sales exceeding [-] million.

After the bosses of those traditional big brands saw it, they couldn't sit still.They thought to themselves, these rubbish can be sold so well, why don't we go and grab their business?
In this way, Taobao made many big brands that were dismissive of e-commerce put down their attitudes and began to pay attention to the sales of e-commerce channels.

Now that Luo Xiu wants to revive the confidence of merchants, he can also learn from Taobao's original practice and create a few representative brands for them to endorse for himself.

It's as if you see the news that someone has won the lottery jackpot recently, it must be because the lottery is out of stock again.

"Which merchant representatives do we choose? Mobile phone merchants?" Li Shan asked.

Luoxiu itself is an e-commerce agency operator of Apple, and later invested in Xiaomi, and then won vivo, oppo, and then signed a contract with Huawei mobile phones logically.

Therefore, the new products of all major mobile phone dealers are launched on the e-commerce channel under Luoxiu.

Choosing the mobile phone category as a breakthrough has natural advantages.

Luo Xiu shook his head and said: "The frequency of digital product purchases is too low, and there is no way to cultivate users. I suggest choosing from FMCG merchants."

FMCG is the abbreviation of FMCG, which refers to consumer goods with a short service life and a fast consumption speed.

Examples: packaged food, personal hygiene products, alcohol and beverages...

The reason why they are called fast-moving consumer products is that they are first of all daily necessities, and they rely on high-frequency and repeated use and consumption by consumers to obtain profits and realize value through large-scale market volume.

Consumers buy a snack and find it delicious, and soon they will make a second or third purchase, and gradually develop the habit of shopping on this platform.

At the same time, thanks to the group's advantages in intra-city distribution, FMCG has always been their dominant category.

More importantly, in 2016 and 2017, our economy still maintained rapid growth. After people got rid of poverty, they began to pursue a better life and commodities.

In the fast food industry, the concept of "consumption upgrade" has been mentioned by more and more people.

This also means that new brands have better growth soil.

……

After Luo Xiu made up his mind, he quickly asked Li Shan to choose the first batch of merchants to be supported.

Then these business owners and operations leaders were invited to Pinru headquarters for meetings and training.

After everyone was assembled, Luo Xiu stood on the stage, glanced down, and found many familiar faces sitting under the stage.

Among them, some are old people who came out of Pinru Group to start their own businesses, some are merchants in Lingnan E-commerce Industrial Park, some are students of Luoxiu, and some are former partners...

Before he knew it, Luo Xiu had accumulated so many contacts in this industry, and had so many people who were willing to believe in him and follow him.

"Good afternoon, bosses, thank you for taking time out of your busy schedules to attend this meeting, especially for merchants from other places, you have worked hard!"

After a burst of applause, Luo Xiu continued: "The reason for asking you to come here is very simple. I need to build a group of merchants with monthly sales of over [-] million, or even over [-] million, in a short period of time."

The merchants in the audience had already heard some news before they came to the meeting, and now that they got confirmation from Luo Xiu, everyone's eyes shone with blazing light.

This can mean that the opportunity to make a fortune has come.

"The reason why you were selected is because you are excellent in terms of products, service quality, or cooperation with the platform."

"More importantly, you are all young brands that have not been established, and the sales on other platforms have not yet taken off."

"Next, Douyin e-commerce will not only give you traffic support, but also give you the greatest support in video operations, product marketing, logistics, etc., to help you make achievements that impress the outside world in the shortest possible time."

……

After Luo Xiu finished speaking, the merchants in the audience stood up and applauded.

Many merchants shouted excitedly: "Mr. Luo, don't worry, we promise not to let you down."

"No matter what Mr. Luo wants us to do, we must fully cooperate."

"Without Mr. Luo, I would not have achieved what I am now. Mr. Luo told me to go east, and I will never go west."

After hearing this, Luo Xiu couldn't help laughing and asked, "Then will you go south and north?"

"The direction Mr. Luo is pointing at is the direction I am going in." The man patted his chest for assurance.

"It's a little numb." Luo Xiu wiped the goosebumps on his arms, "The ugly thing is that the platform's support for you is not unconditional. If you want to join this plan, you must sign a contract to guarantee that all products will be sold within two years. The selling price of Douyin Mall is the lowest price in all channels.”

He doesn't want merchants to get promotional resources on Douyin, turn around to sell goods on Tmall and JD platforms, and make wedding dresses for others.

That's why Luo Xiu didn't seek cooperation with those big brands.

Because it is impossible for those big brands to give up the sales of the original old channel for a new channel for you.

There is no need to fight for big brands, as long as you can make sales, those big brands will settle in immediately.

"President Luo, don't worry, we will never betray you."

"If anyone becomes the second or fifth boy, I will be the first to let him go."

……

After hearing what they said, Luo Xiu didn't say much, and handed the podium to the trainer.

In the next few days, the lecturer will teach them how to promote on Douyin, how to make promotional videos, how to do live broadcasts, and how to maintain regular customers...

Traditional e-commerce companies such as Taobao and JD.com mainly display the selling points of products through flat picture design, and the main promotion methods such as through trains and diamond exhibitions also use pictures to attract customers.

Douyin e-commerce relies on videos to attract traffic and show product selling points, thereby promoting transactions.

Therefore, the platform must train these merchants to help them grow faster.

It is useless to just provide them with traffic, what is more important is to teach them how to make good use of traffic.

Because traffic is limited, what is more important is how much value each traffic can generate, that is, the conversion rate.

This is also the purpose of Luoxiu to do e-commerce all the time.

Many merchants feel that they are not selling well because the platform did not support them and did not give them traffic.

Every day, I spend my mind on how to get more traffic, instead of thinking about how to increase the conversion rate.

Similarly, Luoxiu can give a lot of traffic to this batch of selected merchants, but the question is whether these traffic can be converted into transactions.

Penguin's traffic is much larger than that of Ali, but they have not been able to do e-commerce. The reason is that they cannot convert traffic into transactions.

(End of this chapter)