Rebirth starts from e-commerce

Chapter 573

In the picture, a man picks an orange from a tree, cuts off half of it with a knife, squeezes it vigorously, and the orange juice gushes out like a fountain.

"Old irons, have you ever eaten such sweet and juicy oranges? We farmers have worked so hard to plant fruit trees, and all of them have been earned by unscrupulous merchants. Now place an order on 19.9, and I will pick 20 catties directly from the fruit trees and send it to you."

More and more videos with goods began to appear on Douyin.

It has to be said that in many cases, video promotion can arouse shopping impulse more than floor plan, and the product links in the video are quickly sold out.

After all, oranges with such a high juice content are the first time you see them. They look very attractive, and the price is also cheap, so it is easy to have impulse consumption.

However, there are also many users who are not used to this kind of video delivery, and commented on it:
"Can an orange really squeeze out that much juice? This is too fake. Is there a water pipe inserted in the back?"

"Where is this fake? There was a drought in our hometown, and the crops at home were about to wither. In the end, an orange sent by the merchant successfully alleviated the disaster."

"What are you doing? A tourist took an orange to the Sahara Desert, and the whole desert was flooded."

"Experts say that excessive carbon emissions, global warming, and the melting of icebergs have led to sea level rise. In fact, the real reason is that someone threw an orange in the Pacific Ocean."

……

Guan Shiyu used TikTok at night, and couldn't help laughing when she saw the comments on this video with goods.

She turned to Luo Xiu and said, "The netizens' comments are so talented."

"One-tenth of my funny skills."

"Indeed, their skin is only one-tenth of yours." Guan Shiyu thought for a while, and asked worriedly, "But this promotional video is indeed a bit exaggerated. Users buy their products and find that the products are not the right ones, which will lower the price." Trust in our platform?"

Luo Xiu understood what she said very well.In the video of facial cleanser, the original camera was used before use, and the face was full of bumps; after use, the face is full of beauty, and the skin is so smooth that not even a pore can be found.

If there is such a magical product in the world, there will be no ugly people, and everyone can live in the beauty camera.

But many people will be attracted by such videos with goods, resulting in impulse shopping.

If the platform is full of such exaggerated advertisements with goods, users will no longer trust the products of this platform if they find that they have been cheated every time after buying them back.

In the video, Master Kang was sold, but Shuaifu was received; in the video, Lao Ganma was received, but Lao Ganda was received.

You thought you bought the 6th generation of Apple, but you received 6 bags of apples, and it would be uncomfortable for anyone.

For a third-party shopping platform, the most important two words are "trust".

Losing the trust of users means losing everything.

Luo Xiu put his arms around Guan Shiyu's slender waist, sighed and said, "Of course I understand the truth, but...if our delivery video is the kind of regular advertisement on TV, users will definitely swipe it away, they won't watch it, and they won't watch it." Generate an impulse to buy.

For a new platform like ours, a certain degree of exaggerated publicity can indeed help our platform increase the total amount of merchandise transactions faster. "

Traditional channels such as Taobao and JD.com have been able to meet the needs of users for online shopping, and there is no need to buy things on your new platform.

If you want to overtake on a curve and make users give up the platform they are used to and switch to you to shop, you will inevitably take a slant.

This is why Luo Xiu didn't choose to please those big brands in the early stage, but let a group of new brands take the lead.

Because big brands can't make mistakes and can't carry out too exaggerated publicity.

"So how to solve the problem of user trust?" Guan Shiyu asked.

"This is easy to handle. Take the fruit sold by this merchant as an example. The actual product received is definitely not as exaggerated as the fruit juice in his video, but as long as the quality of his fruit is good, and the price is indeed higher than that bought in the market. It is much cheaper. I believe that most customers are satisfied with the purchase experience this time and are still willing to repurchase.

If the quality of fruit bought by merchants is poor and the price is not cheap, we must punish these merchants. "

To put it simply, if the quality of what you buy is good and the price is cheap, even if the promotion is exaggerated to a certain extent, the platform will turn a blind eye.

If the things you sell are not good, then I am sorry, and the platform will strictly punish you.

It seems that the novels of the great gods can write some edge balls, and the platform review is appropriately relaxed.

Pujie is one size fits all, merciless.

From the perspective of rushing to the street, the platform is too double-standard, and complaining about the platform will only protect the gods.

However, from the perspective of the platform, such a choice must be made.

From the perspective of capital, what they saw was that after Douyin announced its full-scale entry into e-commerce, it reached [-] billion GMV in just a few months.

In history, no platform has been able to scale up so quickly.

Major investment institutions and consortiums have heard the news, thinking about the authenticity of such a data.

"How much water do you think the total transaction value of tens of billions of dollars contains?"

"I don't think there will be less moisture. It is too easy to scan data online, and more than 90% moisture may be possible."

"If there is no moisture in this number, it is really a miracle."

"Have you ever thought that the person who created this miracle is Luo Xiu, combined with his past experience, maybe it is really possible."

Everyone fell silent for a while.

How terrible Luo Xiu is, they have experienced it before.

Immediately, their eyes became fanatical.

This means that there is finally a platform that can challenge the existing e-commerce landscape.

……

Xixi Park.

A group of executives from Tianmiao Mall were also staring at the 100 billion bright red data on the screen.

Selling 100 billion in half a year is nothing to Tianmiao.

You know, they sold more than 11 billion in the hour before Double 300 last year.

They never regard the same type of e-commerce platforms as rivals.

In the words of their boss, you can't see your opponent with a telescope.

What makes them feel the crisis is not the 100 billion, but a new way of selling goods, a model that may subvert the existing pattern.

They know that no business model can last forever.

One day, the old model will be eliminated by the new model.

It’s just that before that, they always thought that the future of e-commerce is shopping in VR3D.

And in November 2016, Taobao Buy+ was launched, announcing the advent of the era of VR shopping.

Unexpectedly, a live broadcast + short video delivery platform would pop up suddenly, catching them by surprise.

This meeting in Xixi Park ended with a sentence:

"No matter what, we must kill Douyin Mall in the cradle as quickly as possible, and we must not let them grow up!"

(End of this chapter)