Rebirth starts from e-commerce

Chapter 574 Stop airing?

In the e-commerce industry, Ali is a well-deserved giant.

In contrast, Douyin e-commerce can only be regarded as a newborn baby.

If Big Mac wanted to deal with a baby, he didn't need to use any tricks at all, it was enough to use conspiracy.

The first thing they do is to conduct an all-round encirclement and suppression of your superior categories.

Knowing that you plan to focus on fast-moving consumer goods, immediately support this category.

On the one hand, it lowers the investment threshold and recruits businesses of all sizes in this category.

On the other hand, category activities are frequently carried out, and fast-moving consumer products are vigorously subsidized and traffic supported.

Users are limited, and consumers' demand for products is also limited.

When you have a whole room full of paper towels at home, you feel like throwing up when you see this kind of product.

However, e-commerce platforms such as Jingdong Vipshop put all their attention on Ali.

When they saw what Ali was doing, they didn't think about whether it was useful or not, and they followed suit first.

So the whole network is making efforts to promote FMCG.

The sales of Douyin Mall have also been seriously affected, and the orders of merchants are decreasing day by day.

For a new platform, the worst fear is to stop growing.

As long as you keep growing, your story can continue to be told. No matter how much money you lose, it is acceptable in the eyes of capital.

Now, sales growth has stopped, and the market will question you.

"It seems that this Douyin mall is also anticlimactic, and it won't be a big deal."

"Is Luo Xiu finally going to step down from the altar?"

"No one can succeed all the time, let alone this time he has to face a giant like Ali."

"It can only be said that Ali's shot is too fast this time. If he is allowed to develop in a low-key manner for a year or two, maybe it is really possible to make it."

"It is impossible for Ali to understand the principle of raising tigers as a hazard, and it is impossible for them to give Douyin Mall time to develop."

……

Buji Island.

In a conference room at Pinru headquarters.

The project team of Douyin Mall is also holding an emergency meeting at this time to discuss how to deal with the siege of other e-commerce channels.

"I didn't expect Ali to take action so quickly this time, without giving us any time to develop."

"We can't expect the enemy to be kind. If it were us, we would do the same."

"But it's really too difficult to break through under the siege of the opponent."

Luo Xiu interrupted their discussion: "Our meeting is not to discuss how strong the opponent is, nor how difficult the problem is, but to discuss the solution to the problem."

After hearing what the big boss said, there was a moment of silence in the meeting room.

At this time, Li Shan said: "Let's do subsidies. As long as the subsidy price is in place, our sales will continue to grow."

The subsidy war is the most common style of play in the Internet industry.

Pinru Group has experienced several subsidy wars over the years and is no stranger to this.

But the subsidy wars start when you want them, and don't end when you want them to.

As long as this devil is released, it will stop bloodthirsty only when the enemies are all down.

Unless he is certain of winning, Luo Xiu is absolutely unwilling to start the subsidy war first.

……

At this time, Yi Qingfei opened the door and walked in: "There is no need to engage in a subsidy war, just let me come back."

He is now live broadcasting goods on Taobao, with a daily delivery volume of nearly [-] million, and a daily commission of tens of millions.

Known as the first brother to bring goods.

His worth even surpassed Li Shan, and among the younger generation, he was second only to Luo Xiu, who was cheating.

Luo Xiu asked with a smile, "You miss home?"

"Brother Xiu, the agreed year, year after year, let me come back!"

Looking at his handsome face, Luo Xiu said helplessly, "You are now the top brand of Taobao Live, are you willing to come back?"

When he first joined Taobao Live, he was chased and scolded by a group of people. Only now did everyone gradually understand why he did this.

But now he is in the rising period of live streaming, leaving Taobao at this time is simply crazy.

"Brother Xiu, what you said, I went to Taobao, didn't I just wait for this day?"

"Since that's the case, then I don't need to say anything more, come back!"

……

People who don't watch the live broadcast will never understand why there are so many people watching others sell goods.

Isn't this the old TV shopping?Didn't you switch channels immediately after seeing it?

That mouth is babbling, repeating those few words, what's so interesting?

With this time, let’s not talk about reading and studying, watch TV, catch up with dramas, play games, isn’t it fun?
But no matter how you don't understand, the world is like this.

Yi Qingfei's current popularity is no less than that of first-line stars.

The frequency of hot searches is even higher than most first-line stars.

His fan group also has a title called Chopping Girl.

In the eyes of these hand-chopping girls, Yi Qingfei is a man like a devil.

He will appear on time at 8 o'clock every night, with his devilish voice, tempting you to empty your wallet.

Even so, before each broadcast, in his fan group, everyone is very active in discussing his live broadcast list for the day.

Today, the administrators of each group first banned the group chat, then sent a big red envelope to blow people out, and finally sent a notice saying that there will be a special live broadcast tonight, I hope every girl who chops hands can come on time watch.

After the ban was lifted, everyone asked the management curiously: "Is tonight a special day?"

"The live broadcast anniversary has passed."

"The celebration of breaking 5000 million fans has not yet come."

"It's not a birthday either."

……

No matter how fans asked questions, the administrator did not reply.

It was 8 o'clock in the evening.

Everyone entered Yi Qingfei's live broadcast room on time, only to find that he usually carries forty items a night, but today there are only a dozen.

These dozens of products are all very cost-effective, and the kind that you really buy is what you earn.

In order to bargain, Yi Qingfei not only waived the pit fee and commission, but also subsidized it out of his own pocket, in order to give benefits to fans.

It can be said that these more than a dozen products were all sold out in seconds when they were put on the shelves, without too much introduction from the anchor.

More time, Yi Qingfei was reviewing the ups and downs since he became a live anchor, and the details of getting along with fans.

From the beginning when everyone questioned him, to being accepted slowly, and finally became popular all over the Internet.

Which cars overturned in the middle, wanted to give up countless times, and finally persisted with the support of fans, and finally achieved today's achievement.

As the normal broadcast time draws nearer, fans start to feel uneasy.

The atmosphere is heightened here, is it possible that he is no longer on the air after he retires?

Several hot searches also appeared on Weibo:

"Brother Bringing Goods will announce major news tonight"

"Rumor Yi Qingfei Will Stop Broadcasting"

"Girls Crying Together"

(End of this chapter)