Actually I just want to act

Chapter 1165 TV dramas affect movie box office?
Sun Media, Headquarters.

"Cao Dong, our movie will be released on New Year's Day, and Fang Jiming's TV series will premiere on New Year's Day. Will this have any impact?" Li Kaicheng, the general manager of Sunshine Media, asked a little unconfidently. Mental.It's strange to say that whenever he has this mentality, Sun Media's movie box office will definitely not be much better.

"Um?!"

Cao Guangfu was a little annoyed, and said, "How can TV dramas affect the box office of movies?! You're not afraid of Fang Jiming to this extent, are you?"

"No, Mr. Cao, I really have an intuition. Think about it, when "The Legend of the Condor Heroes" was broadcast, the box office of the movie dropped a lot." Li Kaicheng said the truth, when "The Condor Heroes" When "The Legend of Heroes" aired, because the plot was good, the acting skills were excellent, and the most important thing was that the martial arts action, live-action shooting and special effects were all refined, the highest national ratings broke 20%, and it was definitely a national-level TV series.

It is precisely because of this that the movie has been wiped out by a TV series.Of course, the movies at that meeting were not very good-looking movies, and it is normal for the box office to be hit.

But the problem is, the ratings of the rebroadcast of "The Legend of the Condor Heroes" broke 8%, which is a bit speechless.Even during the rebroadcast period, some movies that were expected to get a box office of 3000 million in the end only took more than 1000 million, which was a bit of a big loss. Therefore, the film industry has a vague understanding that if Oriental DreamWorks releases a TV series, don’t show it Movie.

Why is this happening?

It's very simple, because TV dramas are broadcast at night, and the golden period of movies is also at night, so... cough cough cough, this is a conflict.

You're going to say, ah, young people are in a relationship and shouldn't go to the movies?
Just kidding, the woman said that she didn't have time to watch dramas at night, so the man went to the cinema alone?
With this logic, everyone suddenly realized.It turns out that after a TV series becomes popular, it can really affect the movie box office! ! !

Of course, "Legend of the Condor Heroes" was also at night when it was rebroadcast, but the ratings were not too high.But there are still many loyal fans who want to chase it a second time, so it is reasonable that the movie box office is not so good.

When Cao Guangfu was told by Li Kaicheng, he immediately felt that something was wrong.However, he changed his mind: "Our movie promotion has been done, and his TV series was promoted later, so why come from behind?!" This is a blind spot of experience. The greater the advantage in the same period.

There are many such examples, because it is determined by the characteristics of the film.After all, when choosing a movie, the audience will subconsciously choose a "famous" movie to watch, because it will be safer.How did you get so famous?Naturally, through publicity.

It's a pity that TV drama promotion and movie promotion are not on the same channel.

It's true that movie promotion takes a long time to brainwash, but TV dramas don't?

As long as the show's great trailer clips are played on a short loop, the audience will automatically be brainwashed--this show is good to watch.

Therefore, in terms of the effect of short-term publicity, it must be TV!

Otherwise, in those years, TV was the big brother of mainstream media!No way, people are so direct and intuitive.On the contrary?Movies need to be promoted, in addition to posters, it is an outdoor TV wall.But the propagandist, are you willing to use so much money to issue it!As for the road show, it needs stars to be effective, and the maximum number of people for a movie is 2000 (old-fashioned movie theaters), how much box office can it drive?

Even many roadshows are free!

There's no way, it's all to attract audiences and form word of mouth...

Li Kaicheng smiled wryly and said, "Cao Dong, do we really have to bite the bullet and release it?"

"Otherwise? Withdraw now?"

Cao Guangfu said coldly, "How much money have we spent on publicity, and now we are withdrawing, what should we do with the previous investment? It's in vain?"

Li Kaicheng wanted to say in his heart that even if the previous publicity was in vain, it was better than the box office of the whole movie!He has a friend in the drama review department. According to his friend, "Bright Sword" is definitely a blockbuster TV series. Although it is not a TV series designated by the country, the quality is much better than the designated one.

This "too much better" made Li Kaicheng unable to sit still.

But Cao Guangfu didn't listen to persuasion, and he had to hit the south wall before he would turn back. This was the case with Fang Zhiming's hard-charging movies before.Later, when I suffered a lot of losses, I realized that my behavior was very stupid13, and then learned from the painful experience, and resolutely avoided Fang Jiming's movies, and no longer participated in the box office competition for the Spring Festival.Otherwise, a movie that would have earned 5000 million at the box office would end up with only 2000 million at the box office. Cao Guangfu couldn't afford such a loss!

"Cao Dong, I suggest postponing it for a few days, anyway, the winter vacation is coming soon. We will release it two weeks before the Spring Festival, and it is also possible to extend it to the Spring Festival."

Li Kaicheng's suggestion was not unreasonable, but unfortunately, Cao Guangfu did not accept it.

"Okay, stop talking. I don't believe that Fang Jiming is a god, and a TV series can affect the movie market?" Cao Guangfu really doesn't believe in evil!

Well, waste of time.

After Li Kaicheng came out of Cao Guangfu's office, after thinking about it, he still had to do something.

Therefore, Li Kaicheng decided to withdraw some unnecessary publicity and concentrate on doing roadshows.This trick makes it clear that you can get as much box office as you can, and don't pursue the highest profit.Fortunately, Li Kaicheng has a little power, otherwise, Cao Guangfu would have to scold him to death.

The time quietly came to mid-December 2004.

News came out on this day that China is going to release a new mobile phone!
In fact, after the first three mobile phone releases, everyone has already figured out the rules of China's mobile phone releases. There is a press conference once a year, and three mobile phones are released at a time, which are low, medium and high-end.The most high-end mobile phones are a little more expensive than Likua when sold abroad because of tariffs.But domestically, it is still cheaper than Licua.

In terms of performance, it is comparable to Likua, but many key parts, such as cameras and cameras, have not been able to catch up with Likua.Even Toro, Sony Ericsson, Sangxing... These foreign mobile phone brands can use the latest parts, which are a new generation compared to China's parts.

However, this does not hinder the innovation of China Mobile.

The full touch screen mobile phone has been released by China, which has amazed many consumers.

The person in charge of Likua said that he will not follow this design, because the keyboard phone is the best.But in the back, Likua still released a keyboard phone with a touch screen.

Therefore, the press conference of Shenzhou mobile phone can basically be regarded as the world's attention.

(End of this chapter)