Actually I just want to act

Chapter 659 Another Way of Propaganda

Fangda Group was also informed of the advertisement of China Computer in the first place.

Liang Qinyuan told Chen Dalei the news, but Chen Dalei didn't think there was anything wrong, and said, "Are you worried about China Computer?"

In Chen Dalei's view, it is impossible for China Computer to shake the position of Fangda Computer. Even if it can have a certain market share, it will only squeeze a little bit of the market.You must know that Fangda Computer is taking the unit route. As long as there is this market, Fangda Computer will not lose a lot of market share.

Yes, according to the past sales history, Chen Dalei has enough self-confidence.

In addition, Fangda Group is also "diversified" now. It has set foot in real estate and other aspects, and it can be regarded as a good profit.With this profit, Chen Dalei has confidence.You know, Fangda Group is still one of the most profitable companies in China.Even if the companies under Fang Jiming's name add up, their profits can't match.

However, Liang Qinyuan said: "Chen Dong, China Computer should not be underestimated. They are coming aggressively, and they are targeting high-end models. Compared with them, our high-end models do not have much advantage, especially in terms of price."

Chen Dalei thought for a while and said, "Our sales of high-end models are not high, accounting for only 5%-8%. If we don't want this part of the profit, can we keep the price equal to that of China Computer?"

"Our cost... is higher than the high-end machines in China, so we may even lose money!"

Liang Qinyuan said with a wry smile, "We are no better than China. Our after-sales services are spread all over the country. The cost of this area alone is higher than that of China. Also, I have seen the cost control of China, mainly in the supply chain. Generally speaking There is no difference, the key is that their motherboards are designed by themselves, and the cost is unknown, if we fight recklessly, we will suffer a lot.”

Chen Dalei frowned and said, "If the price remains the same, we will suffer?"

"Yes, about tens of dollars will be lost for each set." Liang Qinyuan took out the data.

Chen Dalei thought for a long time, then patted the table and said: "It's okay, we will subsidize it. We are fighting with Shenzhou, we can't let it rise!"

In fact, Chen Dalei also knows that the main market of Fangda Computer is low-end machines, and the main source of profit is low-end machines.However, Chen Dalei did not realize that the high-end models, which accounted for 6% of the sales volume, made a full 10% of the profit!In other words, the high-end models of Fangda Computer with so little sales contributed one-tenth of the profits!
Chen Dalei gave up 10% of the profit just to suppress China Computer. Liang Qinyuan was a little puzzled, and dissuaded him: "Chen Dong, this is not right. If we lower the price, doesn't it mean that China Computer is not as good as it is?"

"Ok?"

Chen Dalei was taken aback for a moment, he thought about it, and thought it made sense: "Then what do you think?"

"We can give up profits, but we can't lower the price. For example, if you buy our high-end computer, we will give you a low-end mobile phone. If the price does not exceed 800 yuan, there will even be a phone bill. It has been launched, and the high-end image of the computer brand has also been maintained. If consumers pay more, they can also buy our high-end mobile phones..."

Liang Qinyuan still has two brushes, and he immediately thought of a compromise.

Chen Dalei laughed and said, "This is a good idea. You come up with a plan, and I'll just sign it."

Liang Qinyuan wiped off his sweat, he was indeed thinking of Fang Da Group.

Others don't know, but he knows too well. These days, China Computer seems to be tepid, but it has already won 7% of the market share, and even surpassed Fangda Computer's former rivals in one fell swoop, ranking among the top three in China. .Domestic brands such as Caihong and Donglai have already been squeezed out of the market by Shenzhou, and only Lexin is trembling with a 10% market share.

It has to be said that the growth momentum of China Computer is too fierce.

Moreover, China Computer does not advertise much!
Only this time, China Computer has teamed up with the "Cross Fire" professional league, under the banner of e-sports dedicated computers, high-profile promotion of high-end models, making it clear that it wants to segment the market and take a different route from Fangda Group.In fact, Fangda Group's high-end models are also selling well, so Liang Qinyuan didn't want to mess up his position.

However, Liang Qinyuan had no idea how sales in China would improve.Therefore, Liang Qinyuan still made a move.

Well, not much effect.

Because of Shenzhen Satellite TV, many consumers in Guangdong Province began to notice this computer brand.In addition, China Computer advertised that it was exactly the same as the competition machine, which made many people tempted.Because, the "Cross Fire" professional league recording screen is very clear, not to mention, it is the latest LCD screen, the most important thing is smoothness!
And Shenzhou also advertised that the motherboard is a game motherboard designed by itself, which was born specifically for games.

Tell me, can you keep game enthusiasts from getting carried away!
As a result, the sales of China Computer's high-end models suddenly soared, and even the sales of interrupted models also rose sharply.

This time, not only Xu Zhuhua was stunned, but Fang Jiming was also stunned. The magic power of e-sports is so great? !

"Fang Dong, I'm convinced. We worked so hard that we achieved a 7% market share in less than half a year. If you create an e-sports professional league, the market share will reach 10%!" Xu Zhuhua said sincerely, " Now, we are the second largest in domestic computer sales, and Lexin Computer has been surpassed by us, and the market share has dropped to 8%. "

Fang Jiming said on the phone: "Don't be proud, this is because China Computer itself has such strength. Even if there is no way to increase sales now, we still have such a market share after word of mouth. What does this mean? It means It is right for us to stick to the R&D route.”

Xu Zhuhua nodded and said: "If you don't count the share of foreign computers, Fangda Computer is the most in China, accounting for 68%. If you talk about the national market, Fangda Computer only has a market share of 23.5% , Huipu 21.3%, Daier 18.2%, these three companies add up to 63%. We can account for 10% of the country’s total sales, which has reached the peak in a short period of time. This is because of the plane incident in the South China Sea this year. As a result, the sales of Huipu and Daier plummeted in the second and third quarters, otherwise, Fangda would not be able to return to the number one position."

Of course Fang Jiming did not have such detailed data, he just listened to what Xu Zhuhua said.

Enterprises need to do market research, even if they spend money to buy it, they have to do it, otherwise they will make mistakes in their decisions.Xu Zhuhua's market research report synthesized various information and was very reliable.

Fang Jiming thought for a while and said, "Next year will be a tough battle." He knew that although the common people have a deep memory, compared with Fang Da, foreign computer brands are better in quality and better optimized, and next year the aircraft business will be less serious. Yes, the sales of Huipu and Daier will definitely skyrocket.

(End of this chapter)