I really can't act

In view of the large contract of nearly 2000 million U.S. dollars, the real sister, whom she had not seen for a long time, went out in person to serve Fang Yi and connect with the Rolex team.

She complained: "The special effects chief you recruited, what's his name, called..."

"William."

"Oh, William, this man is very rude."

"Where did you see it?"

Sister Zhen made a small report: "He clearly knew that I was a veteran, but he ignored me. He only chatted with your manager Zheng Qiudong for a while."

Fang Yi said with a smile: "He is of Chinese descent, and if he becomes an executive of a white company, he must have skills and arrogance."

"So what about arrogance? There is really a way to rise, why did you go back to China?"

Fang Yi nodded lightly, as if agreeing with Sister Zhen, allowing her to vent her grievances.

Then off topic:

"The image that Rolex gave me, how can I be a business elite? This is a long-term contract. If it is really useful, don't I have to keep acting like this?"

Sister Zhen raised her eyebrows: "What else do you want to play? Don't you?"

There was a proposal in front of them, which roughly talked about Rolex’s tentative image promotion based on Fang Yi’s personal experience after conducting surveys and interviews with its customer base.

The reason why Fang Yi knew that he had a high probability of getting the contract before signing with Rolex was related to Rolex's own user survey.

As far as the stars of this generation are concerned, the popularity of the public is not higher than him, and many customers Fang Yi has a "strong screen" mentality, and they will pay attention to his works, not just because of his flesh and blood.

Naturally, Rolex has to do what it likes.

The mainland market is a brand new market for them, and everyone is still figuring out how to do it.

And the mainland market is extremely important.In the three years after the financial crisis, nearly half of the increase in the luxury goods market came from the mainland.Big brands such as Rolex have to be taken seriously.

For example, today the shooting location was chosen near the Forbidden City, in a Chinese courtyard.Fang Yi put on a full suit, with an ink-stained landscape screen behind him, and a stone carving of the Great Wall on the coffee table—basically a mixture of cultural imagination and symbols of ancient China by Westerners.

If a few years later, Rolex explores several styles and finds that none of them are as useful as Fang Yi's chest muscles, I am afraid that he will spend a lot of money to let him sell his chest muscles.If Fang Yi is willing at that time.

The filming team had a difficult time choosing objects:

"Drinking tea or playing with swords? Stand still and move?"

A detailed drawing of the wrist must have a plausible display of movement.

Tennis is easy to play, every time you swing the racket, you will naturally show your watch.How will Fang Yi solve it?

They fought, and their voices became louder and louder. Finally, both the yellow man and the white man blushed and asked Fang Yi to choose.

Fang Yi said, "It's better to use a fan."

Everyone looked at each other.

Few spokespeople start out pointing fingers - is this a big game?Is it too early to play?

Considering that Fang Yi is a film director, it seems that he shouldn't think of him that way.

He just played a big game, he signed it for 800 million US dollars, so what can you do?

After being stunned for a while, they all decided to try Fang Yi's method first.

Sister Zhen ran to a small stall outside the scenic area to find a fan, and the pages of the fan unfolded into various pictures:
with mountains and rivers;

There are portraits of the ten marshals;

Those who speak red quotations;
Those with the seal of the former emperor;

……

all kinds.

The real sister couldn't see it, so she stomped her feet and bought them all back.

Fang Yi frowned after reading it, and apologized, "It's my fault that I didn't make it clear, it's a color."

Sister Zhen had no objection, and the photographer asked, "Why are they in plain color? Aren't these pretty?"

Spread out, these exquisite fans really amaze foreigners, they are good handicrafts, so I don't know why they are colored in color.

Fang Yi raised his wrist and looked at his watch. It was a Rolex Datejust, the so-called "Golden Labor".This is a 18k gold model including the dial. It is quite old-fashioned in itself, and it can only be held when it is five or sixty years old.It's all because of Fang Yi's fair skin, and his whole personality is warm and moist, which doesn't make him so inconsistent.

If you add a colorful fan-can you still watch it?

Foreigners think it looks good, the colors are full and festive.Just like foreigners like to eat American-style sweet Chinese food "Tso's Chicken", if you serve it to Chinese people, you will be scolded.

Sister Zhen understood this truth, but she couldn't run with her [-]-pound body, so it was the turn of this group of white laowai and yellow laowai to go out to buy fans.

——Now I brought white ones, blue ones, blue ones... all kinds of plain colors.

Fang Yi was only interested in the white and cyan ones, and took a set of pictures for each. The photographer selected the best ones and asked him for his opinion.

"Pass."

Two photos of Fang Yi holding a fan competed in the final.

One fan was closed, and it was green bamboo color. Fang Yi held it on his shoulders, without covering his face; the other fan was open, white, full bloom like jasmine, but also It covered the lower half of Fang Yi's face, only half of his nose and eyes.

Which one to choose as the main cover?
A group of people are in trouble again.

Zhenjie, who was resting well, printed out the photos, walked out of the corner of the Forbidden City against the sun, and asked pilgrims to do research.

The only one doing the investigation is the one covering half of his face.

"Recognize it?" she asked a female tourist.

"I recognize it."

"Who?"

"Fang Yi."

Change to another one.

"Recognize it?"

"Fang Yi."

Next one.

"Who?"

"Fang Yi."

……

Sister Zhen took a coincidence and asked only young people.Awareness is close to 100%.

After asking a dozen or so questions, Zhenjie turned back, and Fang Yi explained why she only chose to cover her face:

"I know your character, you must choose to cover your face, because it's too much, isn't it?"

Fang Yi stretched out his thumb: "Excellent."

Sister Zhen panted, wiped her sweat, and pointedly said: "I... this is my ability, I am better than that foreigner."

- Crack!

Three days later, the cooperation photos between Rolex and Fang Yi were like snowflakes, which flew into the ink of the typewriter, rolled and pressed, and printed into pictures one by one, which were embedded in various newspapers and magazines.Earlier than this was the online media. Rolex announced the cooperation news on the collars of Swoosh and Sina at the same time. In the photo, Fang Yi covered the lower half of his face, and only his eyes were slightly recognizable.

Since returning from Cannes in May, until this long summer vacation, Fang Yi has not released any new works, and the studio has hardly issued drafts, and the page stays on the announcement of "Hello, this is Fang Yi's studio" for a long time superior.

The hundreds of thousands of new fans who registered that night were in vain.

On the contrary, Fang Yi frequently appeared in business magazines because of the acquisition of a special effects team and the cooperation with Ali and Swoosh to start long-term projects. The audience seems to have shifted from movie fans to professional white-collar workers.

Once triggered:
The topic of "Whether Fang Yi is no longer an actor".

There is an underlying meaning to this topic:
The recognition of his works among the public is gradually replaced by commercial news, which is not as good as before.

However, maybe just like Rolex’s promotional words and promotional pictures this time, they are indeed a match made in heaven. The recognition of both parties does not need any more introduction. They are so confident that the spokesperson only needs a pair of beautiful eyes. Need a watch without a huge logo.

and a slogan:

"he came."