I really can't act

The first collaboration was extremely successful.

The Rolex Datejust worn by Fang Yi is the highest grade in the series. It is 18k gold including the dial. People generally choose to buy the latter two.On the one hand, income is limited, on the other hand, the temperament of the watch itself is more lively, and the gold and silver colors are easier to match on many occasions.

Dajinlao, which is full of golden light, is jokingly called "old man's watch". If you are not brave enough, wearing it is like a child wearing an adult's shoes.Fang Yi is the first real brand spokesperson of Rolex in Asia, but he is not the first image ambassador. Before that, other male stars tried to stand for Rolex.

These male stars basically choose the younger "Water Ghost Series", and the Rolex Log Series, as the most classic and enduring veteran series, has not found a suitable spokesperson, let alone Asians.

Now I met Fang Yi.

"Harper's Bazaar" described his wrist as: "The most expensive wrist in the world, maybe the 800 million endorsement fee should be used to buy commercial insurance, and then the Rolex headquarters will allocate additional endorsement fees reasonably, After all, from now on, this brilliant and rich series has found its own habitat."

The domestic version of "VOGUE" reproduced two different styles of cyan and white makeup photos, and attached a short story that happened during the shooting: "As a Rolex with a lot of traffic, I thought it would only appear on the wrist of 007 British agents. From the moment the bullet was loaded and loaded, the golden edge was faintly exposed, and under the delicate sleeve that was deliberately hidden, a golden bullet named 'Luxury' had already quietly shot me."

"But I want to say sincerely, I do."

The main battlefield of Rolex, watch magazines have more nasty touting articles, "Watch Forum", "World Watch", "Harmony Time" seem to have received the charge, and have updated their promotional materials in the new monthly magazines , In addition, "Watch Chronos", jointly organized by the German headquarters magazine and Beijing University, explained why this cooperation caught people's attention from a more academic point of view:

"Although it is a relatively stable model, I chose the diameter of 36mm by accident. Compared with the larger diameter of 41mm, it still fits on the spokesperson's wrist. The fair complexion is like fine white jade. Complements the gold;"

"The overall plain composition is the most important thing. The white paper fan covering half of the face in the spokesperson's hand is even more wonderful. There is no pattern, so it doesn't seem to overwhelm the guest. It is natural to lure the audience's attention to the place with color. A gold watch;"

"The personal image of the spokesperson is also an important reason. The public's inherent impression will affect the judgment of things, just like the king wearing the crown, and the knight pulling out the sword in the stone. It doesn't make people feel strange——Fang Yi's personal experience on and off the field , so that the public pre-sets the imagination of 'extravagance', and the accompanying pictures do satisfy this imagination."

"This is an exquisite composition, and it is also a spokesperson that fits the positioning. Any one of them is indispensable. Of course, it is not the first time that a spokesperson endorses a watch, but only Rolex can cause such an effect..."

——"These magazines are really nasty. They barely noticed me before, but now they can find the rationality of things from any angle."

"Is there any earth-shaking difference between me before the endorsement and after the endorsement?"

Fang Yi finished reading this pile of magazines on the plane and couldn't help complaining.

These magazines were all sent by Rolex. Fang Yi never read them, but now they use them to pass the time.

After endorsing Rolex, in order to cultivate the so-called aesthetics of the spokesperson, Rolex will regularly send information about watches and clocks on the market to his case. It doesn’t matter if the spokesperson is an idiot.

Before attending the event, someone will teach Fang Yi to recite relevant knowledge points.

Lest he say jokes like "Cheese Snow Leopard" in front of the media.

The first cooperation is the top priority. Now that it has achieved good results, Rolex also has the meaning of showing off its own strength. Of course, all the magazines are used to show off.

If Zhenjie was next to him, she would probably repeatedly emphasize that "that is a Rolex that is popular all over the world", and introduce to him how this kind of endorsement will in turn increase his reputation. The endorsement fee is just a pre-dinner dessert; however, this time Next to Fang Yi is the manager Zheng Qiudong.

Manager Zheng said very little and was very careful.

After Fang Yi endorsed the Datejust watch, Zheng Qiudong appropriately replaced the previous Vacheron Constantin with the same Rolex watch, and happened to choose a lower-grade steel model.He didn't claim credit in front of Fang Yi, and kept everything low-key.

Wang Tao asked him for advice on something urgent, so Fang Yi squeezed out a day and went south to Shencheng.

After the new DJ product Aceone was launched in Beijing, it was extremely popular, triggering a new round of financing.The last time Gaoling Capital invested 3 million U.S. dollars in an attempt to take away 13% of the shares, the first round of voting failed. This time it took out 7 million U.S. dollars, but the shares shrank to 9 points.

Wang Tao's previous rhetoric of "either friends or enemies" doesn't work, but now Gaoling Capital uses its financial strength to prove that it must be friends.

If High Collar Capital succeeds, it will become the third largest shareholder after the founders Wang Tao and Sequoia Capital, and Fang Yi will be the fourth largest shareholder.

Since Sequoia Capital’s additional capital injection was foiled last year, Fang Yi’s shares remain unchanged at 7 points—fortunately, he did not move. The six "Love Letters" couldn't earn back.

Based on the 7% stake of Gaoling Capital's 9 million US dollars, Fang Yi's hand is worth 5.4 million.

US dollars!

It's no wonder that the general meeting of shareholders needs to be mobilized. It is estimated that some people want to cash out at a high position.

It may be Sequoia Capital, it may be a college classmate who gave Wang Tao 7 yuan, or it may even be Wang Tao himself.

Wang Tao’s net worth has risen rapidly this year. Last year, he was still a little man with a little money. This year, he was a guest at the Shencheng government’s industrial development meeting. He heard that he was playing golf with Shencheng horses, and he went to Warwick to jointly develop long-distance communication.

On the "Hurun" Youth Rich List released in July, Wang Tao's net worth ranked 7th, and he was selected into the list of China's 7 entrepreneurial leaders under the age of 30.In this list, 30% of the people have a high degree of education, and the majority are from Beijing University, Shuimu University, and Zhejiang University.

Among them was a member of the Central Opera Acting Department, who defended the dignity of a prestigious double-first-class school in the business world. This person was ranked at the bottom of the 30-person list.Even so, it is the first time that he has been on the list of the business world since the establishment of the Central Opera School.

Who is this person?
We don't know who he is, it should be Fang, an ordinary director.

When getting off the plane, Zheng Qiudong, who seldom spoke, said, "I don't know much about watches, but whether these magazines' praises are for Rolex's sake or yours, I think it may be a combination of both." .”

Fang Yi: "You don't have to flatter like Sister Zhen, she's in marketing, she's used to it."

Zheng Qiudong frowned: "I'm not flattering, I'm telling a fact."