After a thousand years of trading, start a million barrels of oil

Chapter 150 Coping Strategies

Jim went on to say: "It took nine days, and they didn't even cover the entire product line. How did they complete the design of the whole process?"

"That's what's written in the report." Hearing Jim's question, Jason shrugged and replied, "Maybe it's not necessarily true that they have joined forces with other companies that design EDA in their country?"

Jim even shook his head a little ridiculously: "Other companies? Other companies only have some tools to do it.

It’s like the weapons of other countries. We have comprehensive coverage and lead in the sea, land, air and space. After spending nine days, only the army is still behind, and other companies only have an AK to do well, or the explosive power of the grenade is more than others. half a meter.

Can you let such a group of miscellaneous troops gather together to deal with the all-round crushing of our air-space integration?Just kidding. "

Jason was also very helpless, and said: "Boss, I just want to remind you to pay attention to this matter. It's not that you don't know that, not long ago, in the area of ​​new energy batteries, the yard four grams just stumbled in the hands of the Chinese people."

Jim smiled and said: "That guy is obsessed with his rockets and satellites every day, and spends all his free time as a flight attendant. If he spends more energy on new energy batteries, he won't end up in such a disastrous failure."

Jason nodded. He also felt that yard four grams was a distraction, and new energy was more of a contention, and no one had established an absolute lead.

But EDA is different. This is a market that the three giants of Yingjiang have already divided up. Taking China’s Three Kingdoms period as an example, when Wei, Shu and Wu were fighting, Meng Huo suddenly jumped out and said that he wanted to rule the world. Isn’t this a joke?

After Jim finished speaking, he didn't leave directly, but thought for a while, and said, "Jason, no matter what, we'd better be more cautious.

In this way, you try to get a set of their system to come over and have a look, let's actually verify what's going on? "

Jason: "Okay, boss."

Jiang Fan is planning some follow-up promotion strategies with Meng Wanzhou and Liu Weiping.

Liu Weiping said that EDA itself also includes the process part, which requires the cooperation of downstream chip foundries to continuously optimize, so the promotion of Panda EDA software will take a long time, which Jiang Fan does not quite understand.

Shouldn't the two be independent, just like a graphic designer, if the upstream EDA design is good, as long as there are drawings, can't the downstream manufacturer find it for production?
Liu Weiping explained that this is not the case. The reason why the domestic EDA cannot be popularized is not only the problem of its own software level, but also the distrust of downstream chip foundries.

In the new process pre-research period, a deeper understanding of material properties is required, so a series of modeling and simulations must be performed on the overall design formula, so EDA must not understand the process.

This also determines that no matter how good the EDA product is, it needs to be designed and commercialized to complete a complete round or even several rounds of debugging and cooperation with the foundry before it can be truly recognized by the market.

So even with Panda EDA, the road to promotion in the future is still a long way to go.

Synopsys headquarters, Jim here.

Through some connections, they got Huada Jiutian. This new Panda EDA includes a trial dongle.

Jim himself has a Ph.D. in this field, and he belonged to technology entrepreneurship at the beginning, so he came directly to the R&D office to look at this highly praised Huaxia EDA software with the design engineers.

But after running a set of procedures, his brows began to frown, which was completely different from what he expected. This set of panda EDA is really awesome.

Jim sighed insignificantly, and told Jason next to him: "Call all the executives to come to the meeting."

At the meeting, after Jim asked someone to introduce this set of Panda EDA, he raised a question: "As you can see, our opponent seems to have really developed a very tricky product. Let's talk about it and see what countermeasures it has. "

The executives were also thinking about it. After a while, some executives raised their hands and proposed: "We can sue it for illegality and use our global hegemony to force it to be taken off the shelves."

Jim shook his head: "They are only promoting in China at present. Do you think that land is an island country or Ouzhou can allow us to do whatever we want? They are not even our official existence.

What's more, even in Ouzhou, they seem to be with us just to seek our military asylum, but when something happens, these guys will not sacrifice their actual interests to help us fight against our opponents. It's too late. "

So if you want to rely on power, you can't play it.

"Then we can sue him for technical plagiarism, saying that their software source code actually copied our software, and sue them." Another executive suggested.

Jim pondered, and also vetoed: "First of all, this is obviously not plagiarism, the design concept of their software is completely different from ours, how can this be plagiarism?
And do you have proof?How can you sue them without evidence?

Besides, if we lose the lawsuit, it will also affect our own reputation. On the contrary, they may use this lawsuit to directly accelerate the promotion. Isn't this an opportunity to actively give them a chance to give Pingci? "

Discussion found that this trick also does not work.

"Then we framed him and used our global public opinion hegemony to fight public opinion wars, saying that their software has a back door and will record all chip design information, posing a security threat.

In this way, even the government may intervene, and it will definitely deal a blow to them. "The executives continued to comment.

Jim took a puff on the cigar, exhaled the smoke ring, and also shook his head: "How long have they just tried it? Let's say they have a back door. Isn't this obviously too fake?"

"Then let's wait for them to use it for a while before suing," the executive continued.

Jim also waved his hand: "What if they say that we have a back door instead? How can we prove our innocence? Isn't this just looking for trouble for ourselves.

What's more, after they have been used for a while, everyone will get used to it and feel that it is really easy to use. Even if we make false accusations, the designers will be more inclined to think that there is no problem with the software out of consideration of convenience and cheapness, and we have no real evidence. and keep using it. "

Three consecutive suggestions were rejected by Jim, and everyone fell into silence. It was really tricky.

Jim was also thinking, a cigar burned his hand before he realized it, threw the cigarette butt into the ashtray, and said to everyone:

"Don't think about it anymore, I will report this matter to the higher authorities and let them help us find a solution.

They take so much of our tax money, and with the support of election funds, they should do something. "

On the other side, the strategic headquarters, the old man also received the reported information.

After the new energy battery incident last time, the old man felt that many issues could only be discussed in the office. Besides, David is really unreliable, so he still needs to brainstorm, so now everyone is called together to discuss together.

"What do you think of this problem?" The old man looked at the crowd and asked.

After seeing the report, some members said: "It's unbelievable, how come they have made a breakthrough in EDA, haven't they just completed the leading position in new energy batteries?"

The rest of the people also found it inconceivable. Is Huaxia cheating?
"David, what do you think?" The old man remembered that David said not long ago that chips are different from new energy batteries, and that they have an absolute lead in chips. In the end, this was a slap in the face, and they came up with an EDA.

David said: "This is indeed a bit unbelievable. Huaxia can always exceed our expectations. John, what do you think?"

David didn't dare to throw out his point of view easily now, he looked at a colleague beside him and asked.

The colleague next to me thought for a while, and said: "I don't think the problem is too big, it's just EDA. After all, it's not a lithography machine, and the advantages are still firmly in our hands."

"Do you want to wait until they make the lithography machine before you regret it?" The old man's voice was obviously mixed with dissatisfaction and anger. He couldn't make any mistakes, otherwise he would pack up and go home.

The old man calmed down a bit, and said: "We can't let them really do it, we need to cut off their signs in advance, and talk about how to deal with it."

After a silence, someone made a suggestion: "We can learn from the past. Think about it, how did we let Huaxia not have its own operating system? It is to let piracy.

As long as they all choose to use the pirated software that we don’t need money for, their own genuine software will eventually die because they have no income and cannot continue to support it, so even if they develop the best products, it will not help. "

The old man thought, this is indeed a good way. If the pirated version of EDA in China is allowed, many of them will choose to use pirated software out of profit and cost considerations.

At that time, the Panda EDA software they just developed will be stillborn just like the fate of its predecessors 30 years ago.

The old man nodded in satisfaction. This idea is not bad, but he also thought of a question: "Will our EDA companies including Synopsys agree?"

His worries are not unreasonable. Although allowing piracy can indeed crush China's EDA market, it also means a reduction in the income of related companies in their own country.

This group of capitalists has always been a piece of steel and will not release their pockets. Faced with the loss of interests in the world's largest market, are they willing to accept it?

This will also cause their stock prices to plummet. How do they explain to shareholders?

(End of this chapter)