After a thousand years of trading, start a million barrels of oil

Chapter 151 Can Be Simple and Rough
Hearing the old man's question, the man smiled and replied: "No problem, first of all this is for them, if Huaxia's EDA really rises, in the long run, they will suffer.

On the other hand, we can also apply for some financial budgets for them as subsidies, so that they can also account to Wall Street.

Anyway, the money will fall into the pockets of those munitions masters, so it's better to spend some money on chips that really need money. "

After listening to this suggestion, the old man felt that it made sense. The budget applied by various departments of Eagle Sauce this year was about 7000 billion, but the final approval was more than 8000 billion dollars.

Ordinary people cut a few knives on the application. In order to let the temple have money to buy their arms, they didn't think it was enough. Instead, they used various excuses and threats to increase the budget.

With so much money, it's better to get a little on the chip, which is more or less worth the money.

"Okay, let's do it this way, notify the three companies and relevant departments, and quickly advance the implementation." The old man arranged.

Jiang Fan is driving a Biyadhi seal with Lin Wan. During this time, the sales of Biyadhi are getting hotter and hotter. Not only the domestic market, but also overseas markets account for more than [-]% of the market share.

However, Biyadhi does not monopolize the technology of new energy batteries. Under some coordination, many domestic electric vehicle companies that have passed the review and have no overseas background and bad records are also authorized to use the technology developed by Biyadhi and Ningde at a par. This new energy battery technology has promoted the prosperity of the entire Chinese electric vehicle industry.

So during this period of time, Huaxia's new energy vehicles have been completely out of the circle. Everyone is discussing, and Lin Wan is no exception. In addition, Jiang Fan was the spokesperson of Biyadhi Seals before. She is very interested in this car including the entire field They also showed great enthusiasm.

"Brother Fan, do you think the most important thing about new energy vehicles is the battery system?" Lin Wan asked Jiang Fan while plugging the phone into the car's USB jack for charging.

"Yeah." Jiang Fan confirmed it first, and then said: "But it's not just this, including the engine, chassis, and braking system, all of which are very important.

By the way, there are chips, which are also an integral part of the car. "

Jiang Fan has always dealt with chips during this time, so he added this sentence unconsciously.

"Chips, there are also chips in cars?" Lin Wan asked. She always heard about Hua Wei's mobile phones and chips, and thought that the chips were mainly in mobile phones.

Jiang Fan smiled: "Of course there is, and it is used a lot, including body power, vehicle control, infotainment, and assisted driving. These all require separate chips, which are only functional;

Including power control system, lighting system, fuel injection, etc., almost every car component requires one or several individual chips, and the average number of chips required by a car reaches more than 1000. "

"More than 1000?" Lin Wan was shocked by this number. It is unimaginable that there are more than 1000 chips installed in such a small car.

Jiang Fan smiled and continued: "The application of chips is far wider than you imagined. Computers, mobile phones, home appliances, automobiles, high-speed rail, power grids, medical instruments, including military fields, almost any place you can imagine needs chips. , The Internet of Things that is emerging now requires the support of a large number of chips to play well.

So we are actually surrounded by chips every day. Your meal card, campus card, and bus card all need chips, including the small charging plug you charge your mobile phone, which actually has a chip in it. "

When Jiang Fan said this, he suddenly had a stronger understanding of what he was doing. Yes, the EDA he is doing now is to prevent all the chips from being cut off by others one day. Let us Prepare to go back 10 years overnight.

jingle bell~
Jiang Fan's cell phone rang, and after looking at it, it was Meng Wanzhou's. Jiang Fan connected the phone and received an urgent message from Meng Wanzhou: "EDAs abroad no longer control piracy." '

After listening to Meng Wanzhou's explanation, Jiang Fan realized the importance of this matter, and after sending Lin Wan back to school, he hurried to Huawei's headquarters.

Liu Weiping was already there, and Jiang Fan asked the two about the specific situation.

It turns out that the three EDA giants headed by Synopsys have just announced that they will not be held accountable for the pirated use of their EDA software in China.

At the same time, the downstream chip foundry also announced that they would also accept the chip artwork designed with pirated EDA software, and would accept it and make it for OEM production.

After Liu Weiping informed Jiang Fan of the news, he explained that there must be no piracy in the original chip industry, because even if you pirate software, when it comes to OEM production, because you can't provide the authorization of EDA company, you only have design drawings No one else will produce a manuscript for you.

But this time the three giants are equivalent to letting go of this restriction. Even if you do not have authorization, we will still help you produce. Then everyone is vying to use pirated versions. The price of foreign EDA software is so high, which can save a fortune. No small fee.

The result of this is that the Panda EDA, which was just launched, originally wanted to occupy a part of the market by virtue of its price advantage, and then gradually promote it.

Now that others are directly free, who will use your product.

"It's the old trick again." Liu Weiping slapped his thigh and said, 30 years ago, the opponent used the piracy strategy to strangle the newborn Panda EDA, and now they want to repeat the old trick, which is extremely insidious.

"Then what is our strategy?" Jiang Fan also asked.

Liu Weiping thought for a while and said: "Can we sue them for dumping? Selling products at a price lower than the normal value or fair value is dumping. Their prices are already zero, so there is no doubt that it is dumping."

Meng Wanzhou shook her head after hearing this, and said: "No, they didn't directly sell the product for zero yuan, they just gave up their right to pursue piracy, which is completely legal and compliant.

The same is true for downstream foundries. As long as Synopsys does not hold the foundry responsible for providing OEMs for products designed by pirated EDA, and the subject does not file a lawsuit, it does not constitute a violation of the law.

So we have no right to ask it to implement its rights. "

There was another silence.

Jiang Fan also put forward his opinion: "Then it's better for us to promote our EDA to designers and beat them with quality, isn't that all right?"

Liu Weiping nodded: "There is nothing wrong with this method logically, but the crux of the problem is that it cannot be persuaded.

Although our Panda EDA is indeed better than their products, it is not enough to bring about a qualitative leap, and it cannot completely offset the powerful temptation of free.

Besides, others also have their own advantages. On the one hand, they have the habit of using it. On the other hand, they have cooperated with chip foundries for such a long time. The degree of running-in in the initial stage must be better than ours, so I want them to give up free and use ours. , it's hard! "

The three of them remained silent for a while. Others made it clear that it was a conspiracy, but you really have nothing to do.

When Jiang Fan was at a loss for ideas, he took out his mobile phone and fiddled casually. Suddenly he saw the taxi app on his mobile phone. He was overjoyed and looked at the two of them and said:

"In fact, we have all forgotten the simplest but also the most effective way. They allow piracy, but they are actually fighting us on price, so let's fight with them."

"You mean, we are also free?" Liu Weiping asked.

Jiang Fan smiled and said, "We not only provide free services, we provide subsidies."

Jiang Fan’s method has its source. Thirty years ago, we were not only backward in technology, but also in concept and strategy. We didn’t understand a lot of business logic.

But it is different now. In the past 30 years, what kind of fancy business logic has not been staged in China?

Especially the subsidy, which was played by the two major taxi-hailing software in the past, and there are countless imitators from all walks of life who use this trick.

In the past, we learned business strategies from the West, but now we are the teachers in this area. What is free, industrial software can also be subsidized!

Liu Weiping and Meng Wanzhou's eyes lit up after hearing this, yes, there's no need to engage in so many bells and whistles, just do it simply and roughly.

However, Meng Wanzhou also raised a concern: "If they also learn from us to provide subsidies, won't they come back to the same starting line? Moreover, they have a lot of experience in use, and overall they still have a little advantage over us. "

Jiang Fan laughed and said, "They won't, the reason is that you said that their EDA has been used for so many years and has accumulated a lot of experience in using it.

Think about it, it is cost-effective for us to engage in subsidies, because as long as users use our products, they can feed back to us various information and data in the process of designing and manufacturing chips.

In this way, we can quickly iteratively upgrade based on these valuable data, and we can also quickly increase our trust in the hearts of customers, which is equivalent to promotion.

But they can't do it. They have already completed this process a long time ago, and collecting more data is nothing more than adding a little to the already massive data. It also has no promotional effect, and the marginal effect is almost zero.

So doing the same thing, our income is completely different from theirs. Although we subsidize, we still make money after comprehensive consideration.

But if they do, we will lose as much as we do, and we can spend it. "

Jiang Fan's words made the two of them suddenly realize that it makes sense, that's all.

As for funds, the scale of EDA itself is not too large, and with Hua Wei as a big sponsor, it is no problem to budget billions of dollars to do this.

Therefore, the news jointly released by Hua Wei and Hua Dajiutian soon appeared on the market:

The two companies decided to give Panda EDA to major chip designers for use, not only free of charge, but also according to the actual use of Panda EDA for operation and production projects, according to its specifications, production volume and other factors, as long as the corresponding usage data Feedback to the two companies will give corresponding subsidies.

As soon as the news came out, a stone stirred up a thousand waves.

(End of this chapter)