Consumer God

Chapter 333

Huazhou Junting has a total of 4 Mediterranean-style villas.

It is basically the classic design with white walls, overall squareness, and columns surrounding the vestibule, but each building has some differences in details.

Relatively speaking, the appearance of these 4 D-shaped villas is classic and square, and they are deeply rooted in the essence of Confucianism.

Well, speaking human - it seems so commonplace, even tacky.

But from another point of view, at least they are not easily outdated, and they are still old school classics after ten or twenty years.

Moreover, the square and flat wall is also conducive to the personalized transformation of the villa.

For example, the simplest beautification measure is to paste a layer of gray moiré marble on the outer wall, or change the pure white outer body into black, white and gray with complex visual effects to create a sufficient sense of hierarchy.

Under the premise of not changing the structure, the Mediterranean style obviously has more potential to be tapped than the British style.

Therefore, the D-type villa can be used as the main choice for Han Lie to buy a house.

But it depends on whether the price can meet his criteria.

Logically speaking, since the main goal is consumption experience, it seems that you shouldn't care about the price. If you like it, you immediately wave your hand and take it down directly.

How arrogant is that? !
How much peace of mind? !
But the crux of the matter is this-

A luxury house is different from an ordinary house. It is a comprehensive reflection of a rich man's wealth, consumption concept, aesthetic taste, life philosophy and other cores.

When most people think that the house of Huazhou Junting is ugly and the price is low, and you close your eyes and spend money to buy it, then the judgment and evaluation of you by the outside world will be deformed accordingly.

Labels such as nouveau riche, poor aesthetics, stupid people with a lot of money, inflation, etc. will follow.

This is different from Han Lie who spends a lot of money to buy gems at a high price. It is a good reputation just to make a beautiful woman smile. Zhao Anni's red-eyed girlfriends can only hold their noses and praise Han Lie for being grateful and devoted to Pan Ge.

you got it?

Spending money has always been a very learned thing. The difference between Shenhao and the nouveau riche has never been in the number of money spent, but in the way and quality of money spent.

Since you feel that Huazhou Junting's villa is not worth that much, then you should set it at the price in your heart and take it down in a way that everyone will give a thumbs up.

Introduction is the capital to show off.

Of course, Brother Lie doesn't intend to go to war for a house, anyway, there is only a mouthful, buy it if you can, and say goodbye if you can't, it's as simple as that.

"Mr. Han, please look, this is the main house type of our Junting, a Mediterranean-style D-shaped villa..."

At present, two sets of D-type villas in Huazhou Junting have been sold, which are Building No. 3 in the first row of the community, and the smallest unit next to Building King.

The so-called smallest unit has a building area of ​​1289 square meters, only counting the two floors above ground, excluding the underground...

The apartment that Luo Zhen took Han Lie to visit was a large apartment of 1680 square meters. It was located in the center of the community and was not affected by the traffic noise on the road outside.

After walking around briefly outside, Han Lie asked casually, "How is the outdoor swimming pool maintained?"

Luo Zhen hurriedly replied: "Under normal circumstances, our property management company will come to clean it once a week. If there is a need, call the property management number a few hours in advance, and we can also come to clean it temporarily, as long as it does not exceed twice a week, right? Charges.

Matters such as fallen leaves, accumulated water and snow, and lawn maintenance are all handled by our property management, and the owner does not need to worry about it..."

"Ah."

Han Lie nodded, once again noncommittal.

Luo Zhenxin murmured inwardly, but there was nothing he could do. He hurriedly opened the door of the villa and took Han Lie in to see the decoration.

As a result, as soon as he entered the door, Han Lie suddenly smiled.

"Tsk tsk..."

Laughing so hard that Luo really felt hairy.

"Mr. Han..." Luo Zhen asked cautiously, "Is there anything wrong with the interior decoration? Please feel free to speak up, I absolutely accept criticism!"

Where did Han Lie speak clearly?

Anyway, no matter how you look at it, it's not pleasing to the eye.

But since Luo Zhen asked so seriously, he couldn't be ambiguous, otherwise wouldn't it appear that he only had a standpoint and no level, spraying for the sake of spraying, very low beep?
So, Han Lie decisively opened the system panel, selected a thing called [Aesthetics Fundamentals] in the knowledge column, and clicked into it with more than 1000 million experience.

[Base of Aesthetics] was activated by Han Lie during his personal gem exhibition.

The general managers and designers of Cartier, Van Cleef & Arpels, and Tiffany are typical art fools. They explained the popular science to Han Lie and shared a lot of aesthetic concepts about gemstones, art, and design.

Han Lie half understood, and didn't pay much attention to it. Looking back, he found that there was an extra [Aesthetics Basics] in the knowledge column, and an extra [Intuitive Aesthetics] in the skill column.

These two things are not very helpful for financial work, but they are of great significance for improving the quality of life and artistic taste.

Even if there is nothing today, Han Lie will raise the two of them when he is free. Isn't it a coincidence now?
There is nothing happier than saving money while pretending to be aggressive.

After the 2000 million experience was dropped, Han Lie's head suddenly swelled, and then a vast amount of experience and feelings poured out.

"It's nothing, the classic Mediterranean decoration style, it's just too dogmatic..."

Han Lie made a simple opening statement, and then walked towards the main hall with his hands behind his back.

Slowly sorting out the knowledge in his mind, Han Lie discovered that an intelligence of 89 points is simply incredible in accepting new knowledge.

Swipe casually, and the relevant understanding can't wait to jump out, as if you were born with it.

So, Han Lie walked all the way, talking all the way.

"Croce points out in "Principles of Aesthetics" ... well, this thing is a little too deep ...

Well, there is a Ms. Tang in our country who combined a book called "Aesthetics Foundation", which summarizes the various explorations of beauty in the history of aesthetics and the essence and characteristics of aesthetic activities.

To put it simply, the basic elements of beauty are nothing more than lines, proportions, structures, colors and other naturally existing things, which then stimulate our physiology and psychology, and through imagery sublimation and imagination, finally constitute our understanding of beauty.

The so-called physical traits, praying to temples and offering sacrifices are the origins of art.

No matter what kind of beauty, the beauty of landscape, poetry, architecture, art, and even mathematics, the most basic premise is the perception of individual human beings.

If you don't understand Chinese, or if you don't have enough literary literacy, you won't be able to feel the beauty of Tang poetry and Song Ci.

For example, the illiterate traffic star who failed to graduate from primary school, can he appreciate the magnificence of "flying down three thousand feet, and it is suspected that the Milky Way falls nine days" or the broad-mindedness of "there are tens of thousands of mansions in the world, and the world's poor people are all happy" ?

No, he doesn't understand.

So you see, the aesthetic expression lies in the author, the aesthetic transmission lies in the works, and the aesthetic experience lies in the final audience.

Come back to our villa.

7 classic European styles, with careful attention to details, you may feel aggrieved - why don't consumers know the goods?
You and Mr. Luo can't wait to pull consumers' ears and tell them that our house is really good!
But have you ever considered that accepting a kind of beauty requires a corresponding cultural awareness?
If you take out a work of Suzhou embroidery handmade by a master, as long as you are a slightly older Chinese, even if you don't know how to do it, you will find it really beautiful.

This is the passive perception brought to us by cultural awareness.

So now comes the question—can you clarify for yourself what is so good about British Tudor culture, what is so beautiful about it, and why is it better than our Ming Dynasty culture at the same time in China?

OK, I'm assuming you can feel it, but what about your target buyers?

Can they feel it?
Look at the decoration in front of you. White, blue, and bright yellow are widely used. The colors are soft and bright. The furniture is elegant and fresh. Coupled with continuous arches and arcades, every inch of space is filled with Mediterranean style. Free, natural, Romantic and warm.

However, I can't accept it.

I know where every detail is taken from, what I want to express, and how much thought I have spent, but I don't find it beautiful, only cumbersome, boring, dogmatic, and ridiculous.

What does the enthusiasm and romance of the Spanish and Italians have to do with us Chinese?
Can the aesthetics they developed under the dual oppression of the Mediterranean climate, Mediterranean scenery, imperial power and religion bring the same feelings to the Chinese people?
impossible!
With all due respect, this is not a question of aesthetic taste, but a question of cultural accumulation rooted deep in a nation's genes.

In the original words of Mr. Li Zehou: Aesthetics is the accumulation of rational sensibility, the accumulation of emotion and perception of imagination and understanding, and it is also the form of accumulation of content.

Aesthetic works are just a kind of 'significant form'.

Just like this Mediterranean-style villa in front of me, it is a work with a lot of heart, the form is right, and the meaning is right. It may make a certain Italian classical artist amazed and moved, but it can’t move me, it can’t move it. Most Chinese entrepreneurs.

Because it was inherited from the Mediterranean Sea in the 16th century, it is not only outdated, but also does not match the cultural awareness of our Chinese people.

You may feel wronged—Talan Palace is also a European-style building, so why does it sell well, but it has become a bad aesthetic when it comes to me?

President Luo!

Tangong was opened in 04, the only one at that time.

At that time, Chinese people still maintained some novelty and longing for the Western world, and the selling price at that time was less than [-] million, so it is understandable that the sales were booming.

Ten years have passed, do you know what changes have taken place in China during these ten years?

Let's just talk about the European-style pastoral style of interior decoration ten years ago. Now young people are all pursuing modern minimalism. How many generations have changed in the middle?
Even if your company does not target young people, the problem is that traditional businessmen have returned to the new Chinese style, while the newly emerging Internet upstarts, financial elites, and high-tech manufacturing bosses obviously prefer modern avant-garde and modern minimalism. , Future style of technology.

Who is your target customer? !
Your company's villas were already one step behind the times when the project was designed and approved, and now there will only be more lagging behind!
Such a scarce location, such a vast space, and such a difficult sale, the lack of aesthetics of your company's decision-makers can hardly be blamed!
Finally, let me mention one more small detail——

With an area of ​​5 mu, each villa has only three parking spaces, one for the owner, one for the wife, and one for the servant, and you can only park on the side of the road if you have other collections...

When Lao Luo determined the project, it was very obvious that he lacked foresight!
Oh, I patted my head and thought to myself: two cars for a family must be enough, there is one more parking space as a backup, and it is really impossible to park outside temporarily.

Is it really a complete copy of the Tan Palace?

But in 04, three parking spaces were really enough for a family, but now the nanny has to be equipped with a grocery shopping cart. If it is a family of four and the nanny and cook are counted, they have to park on the road outside.

Is it plausible? !

Logically speaking, given my age and status, I shouldn't criticize a business senior like this, but I'm really disappointed...

I finally came across a community with scarcity, large space, and privacy, but the house itself is so indescribable, I am very sad and deeply regretful..."

Luo Zhen was completely stunned.

Speechless, trembling, like a thorn on the back, like sitting on pins and needles.

In fact, he is not stupid, of course he can feel Han Lie's PUMA, but isn't that wrong?

As the saying goes, people have to bow their heads under the low eaves.

Even if he knew that Han Lie was deliberately belittling his own products, so what?
Argue?

You have to have something real, with facts as the basis!
Everything they say makes sense, why don't you use your head to fight it?

In particular, Han Lie's exposition on aesthetics was so high-level, pointing directly at the source, full of insight, and so sharp that Luo Zhen dared not answer a word.

Well, that's not a question of daring to reply, it's to the point of being stunned.

What "Basics of Aesthetics", what master Li Zehou, what "significant form"... Grass, bully me as a science student, right? !
Luo Zhen felt that his face was a little swollen, it was hot and hot, and the pain was severe.

In fact, there is no excuse at all. The root cause is that the aesthetics are too poor, and the forward-looking is not enough. It just copied the overall plan of Tan Gong, and the result did not consider the impact of the changes of the times.

So it was sold for several years, and only 10 sets were sold. It was like a joke in the circle of top rich people...

Luo Zhen wanted to explain, but after opening his mouth, he didn't know how to explain.

Han Lie almost wiped out Lao Luo's level and thoughts. Luo Zhen couldn't understand how it could be so... indescribable at Han Lie's age.

But he knew that with his own level, he might not be able to handle Han Lie.

It's too demonic!
So he looked back at his property manager and the regional director of the mortuary who followed him, seeking support.

As a result, the two subordinates and partners who were usually very eloquent all lowered their heads, looked at their toes, and dared not take a breath.

Damn it, trash!
Luo Zhen was very angry and disappointed, but he didn't really blame them.

Facing such a terrifying Han Lie, he couldn't do it himself, so how could he expect his subordinates to turn the tide?

However, he is stronger than Gaoshen in terms of toughness.

Even though he was stunned speechless, he still did not give up his efforts, and he grasped Han Lie's real needs extremely accurately.

"President Han, listening to your words is better than reading ten years of books!

Your analysis is too accurate and valuable!

I dare not hide it from you, the sales of our villas are indeed not very good, and there is a big difference from expectations.

We were also thinking about it before, and even held a lot of meetings about it, but you know, the people below will definitely not be as outspoken as you, and they will mostly hide it and raise some small details and small questions about leftovers.

Until I had a chat with you, I was suddenly enlightened and suddenly realized!
Based on what you said, I will give you a [-]% discount and you will not be wronged!
Once it gets out, it must be a good talk! "

Luo Zhen's smile was a little unsteady, but his attitude was sincere, and he didn't become incompetent and furious because of Han Lie's ruthlessness.

He even grabbed Han Lie with a deadpan face, and pulled him to sit down on the sofa in the living room.

"Come on, let's sit down and talk!

Today, I have to talk to you about it!

As long as you want it, the price is negotiable. I really hope that you can live in the Junting, eight words - luxuriant and glorious!
If I can be a neighbor with a sage like you, I will definitely come here to ask for advice. I believe that the other owners of our Junting will also be very willing to make friends with you..."

Hey, is this guy really good?
Han Lie looked at Luo Zhen with admiration.

Regardless of his level of work, with this indomitable character, he will definitely be able to keep his foundation in the future.

"Okay, let's talk then."

Han Lie pulled Pan Ge, sat down on the middle of the sofa with a big horse, and when he got up, he slashed Xiao Luo's main artery with a knife.

"I'll tell you the truth, if I buy this villa, the first thing I'll do is to remove all the interior decoration and rebuild it. I estimate that it's not 5000 million, and I'm afraid I won't be able to get what I want. Effect……"

Luo Zhen felt dizzy, and his eyes went numb again.

Good guy, when others open their mouths, it's bargaining, and you are stealing from the rich and giving to the poor...

However, his desire to catch Han Lie was still very strong.

Before, he heard his father mention it in an emotional tone, boasting that Han Lie is a rare young genius with a very high level, and his ability and knowledge are far beyond his peers.

Today, he finally felt it, and was deeply aware of a gap.

This gap cannot be seen from the outside, and can only be experienced in person when they are face to face.

But it's not all bad.

The house is always for sale, and the better the head of the household, the better it is for the company, just like Jack Ma at Jiujiantang.

Once Han Lie one day stands at the height of two horses and one king, then Junting will be proud of him.

Even if you can't stand that high, you will never lose money.

Anyway, the current general environment is not good, sales are difficult, special affairs are handled specially, so what if you give Han Lie a super best deal?

Thinking of this, Luo Zhen invested considerable sincerity in negotiating with Han Lie.

Then, not long after, he was hacked until he was foaming at the mouth...

Pan Ge looked at this scene with a smile, feeling unusually happy and feeling a sense of security.

My dog ​​is now a strong man who can support the family and will not suffer no matter what the situation is...

While she was watching leisurely, the offer of 22 per square meter was quickly cut down to 14.5 by Han Lie.

But it's still not over.

****
It was my birthday yesterday, and I forgot to ask everyone for a monthly pass...

(End of this chapter)