I really just want to make money

Chapter 218 Independent Brand Strategy
Li Yu picked up the pen, and compared the prices given by the system, he revised them one by one on the price list.

He is the boss, just make the decision directly, there is no need to explain the reason to others.

After solving the price problem, Li Yu began to carefully study the brand additional plan given by the system.

……

half an hour later

company meeting room

Li Yu held a special meeting of Moyu Mall subsidiary.

The participants included Su Lin, Liu Lili and several people from the operation department.

Li Yu first gave Liu Lili the revised price list without further explanation.

"I have adjusted the price a little bit, so I will follow this price..."

In such a short period of time, Liu Lili thought that Boss Li would not make a big move on the price plan she proposed.

After receiving Boss Li's price list, Liu Lili habitually replied "OK".

However, seeing the densely packed revision numbers on the price list, Liu Lili was stunned. This...

Ok?
Liu Lili's eyes were fixed on the price of the women's down jacket, and she was stunned for a while, thinking that she had read it wrong.

"Mr. Li, this one sells for 198 yuan?"

Li Yu is also very guilty, just afraid that you will ask this question.

"Well, let's sell it at this price."

After finishing speaking, Li Yu ignored Liu Lili's doubts and went directly to the key points of today's meeting.

"We have called a meeting today, and there is mainly one topic."

"In the first stage, Moyu Mall is making self-operated products. Although we have reached a strategic partnership with Qiangwei Clothing Company, in terms of branding, we cannot continue to use Qiangwei Clothing's brand. We need to establish our own independent brand... "

"The establishment of a brand should be established sooner rather than later. From the first product on the mall, we must plant the seeds of our own brand in the hearts of users!"

The system has given a clear direction, and Li Yu naturally will not waste time discussing with everyone whether the plan is correct or not.

The problem in the development of most companies is not an execution problem, but an unclear development direction, which may be the wrong direction, or it may be a frequent change of direction...

The direction is swaying, and of course the ship of the company can only circle in place.

Moyu Network Company does not have this kind of problem at all.

With the system at the helm, Boss Li directly makes decisions, and his subordinates are only responsible for execution, with full efficiency...

Liu Lili hasn't woken up from the price issue just now, and now she hears that her boss is going to operate her own brand again, and her head is even more dizzy.

Fortunately, the system is powerful. The 48 plan not only has direction suggestions, but also comes with a reference brand name: MY
This is the pinyin abbreviation of Moyu. If it is interpreted in English, it means "my".

There are more brand connotations that can be excavated here...

When Li Yu took out the brand name, everyone at the scene had a feeling of lightening up.

"This MY has many meanings. I understand that it means individuality. My clothes, my taste, and my personality. In the future, I can create an independent brand similar to fashion brands..."

When Li Yu was talking eloquently, Su Lin looked at the confident big boy in front of her, her eyes were full of pride.

The others are also listening carefully, and from time to time record the spirit of Boss Li's speech.

After Li Yu finished speaking, he found that everyone was looking at him adoringly, and suddenly became a little cautious.

"Ahem, time is limited, that's all I can think of, everyone can continue to expand along my line of thinking, for example, is there any other core in MY that can be mined..."

"In addition, in terms of brands, it is impossible for our entire mall to have only one brand. We need more subdivided products and brands. These are issues that everyone should think about and discuss..."

Perhaps thinking of her intimate relationship with Li Yu, Su Lin instantly thought of a market segment.

"We can consider launching a couple's clothing brand, um, it can be called WE, which means 'we'... Of course, we can also see if there are other brand names."

Liu Lili savored it seriously for a while, her eyes sparkled slightly, and she said with a smile:

"WE, we, the name of this brand is similar to MY, I think it is very good."

Several other people nodded again and again.

Su Lin didn't expect that the name she suddenly thought of would be recognized by everyone, a happy smile appeared on her face, and a pair of beautiful eyes looked at Li Yu inadvertently, and the two eyes crossed each other tacitly.

Confirmed eyes, tonight WE ah logging tired...

Discussions about branding solutions do not happen overnight.

The system gave a direction, and attached a MY brand name. It was a long and arduous task for Li Yu, or for Moyu Mall.

The meeting clarified several things:
First, for the first sale event on the mall, the brand uses "MY".

In the later stage, Moyu Mall needs to jointly build this clothing brand with Qiangwei Clothing, including product positioning and design.

Second, including the WE brand, Moyu Mall needs to set up a dedicated brand operation team to screen the clothing market segments and create segmented brands quickly.

The so-called agility means small investment, more attempts, and if the effect is good, we will continue to increase the allocation of resources, and if the effect is not good, we will immediately withdraw the brand.

This model is a bit like raising Gu, blooming everywhere, survival of the fittest.

third……

After confirming the preliminary plan, Liu Lili began to connect with Qiangwei Clothing Company to design the MY brand logo and produce labels in advance.

After finishing all these tasks, Liu Lili finally had time to come up with the revised price list by Boss Li.

Liu Lili is not a talented player, but she has a tenacity that others do not have.

For example, the first time she sold clothes, she ate, drank and slept in the company 24 hours a day for several consecutive days. This kind of ruthlessness is difficult for male employees, let alone female employees.

This sales event is a good start for the launch of Moyu Mall, and Liu Lili also pays special attention to it.

In order to determine the price of each garment, she stayed up for several nights to study the clothing styles and pricing techniques of online clothing brand stores.

In addition to looking at online prices, she also went to pedestrian streets, shopping malls, wholesale markets and other places to do field research.

After a full analysis, she discussed with several colleagues in the operation department for several rounds, and finally came up with a pricing plan for Li Yu to review...

Behind every success, in unknown places, there are some people's hard work and hard work.

After watching the boss for less than half an hour, he adjusted all his plans.

Especially seeing that the price of the women's down jacket has been cut directly from 299 yuan to 198 yuan, Liu Lili was full of confusion and doubts at first.

There is even a kind of thinking that if you don’t know anything about a leader, you don’t need laymen to guide experts...

But immediately afterwards, Li Yu gave her a vivid lesson on brand operation knowledge in the conference room.

When her mind is full of how much clothes will be sold in this sales event, how many pieces can be sold, and how much money can be made, Li Yu is already thinking about brand building and future direction from the height of the company's future strategy...

This is a dimensionality reduction blow at the level of strategic thinking.

Now Liu Lili didn't dare to have the slightest thought of contempt. Instead, she took Li Yu's revised price list and began to ponder it bit by bit.

Why do men's down jackets drop from 499 yuan to 488 yuan?
Why……

The most important thing is why should the price of women's down jackets be lowered so low?

Not only was Liu Lili thinking about it herself, but she also found a few good girlfriends to discuss it online, and from time to time she even searched the Internet for consumer psychology.

After surviving this business, although I haven't figured out the boss's thoughts thoroughly, I have a deeper understanding of the clothing industry.

Just when Liu Lili was studying and working hard.

Li Yu is also lighting up the night battle. He is discussing with Su Lin how the WE brand should develop in various poses...

The upper ones attack plotters, the middle ones attack enemies, and the lower ones attack soldiers.

Everyone has a different role and needs to do different things.

Boss, you should do what you like to do...

……

12/29

Moyu Mall will be launched soon, and everything is ready, only the east wind is owed.

Zhao Yiming held a discussion meeting with members of the technical team and operations department to prepare for the final launch, and an accident happened.

"Mr. Zhao, we can save trouble with your system."

"You don't know. During the first sales event, there were tens of thousands of transaction orders. The few of us stayed up all night just to check the goods with the factory!"

"Fortunately, the boss's book friends helped us. More than 30 people helped us count the orders in advance. Otherwise, the few of us would really be too busy..."

The mall is about to go online, and the faces of the people in the operation department are all smiles.

The time-consuming and labor-intensive tasks that were completely dependent on human statistics are now all resolved by the system.

These people only need to formulate strategies and plans, saving more than 90% of the workload!

However, as soon as Liu Lili finished speaking, the technical director Zhao Yiming's expression changed instantly.

He suddenly realized that people like himself were busy rushing to catch up with the progress, but neglected one of the most important things.

(End of this chapter)