I really just want to make money

Chapter 246 Huge Profit Advertisement! (The two-in-one chapter asks for subscription)
Although aunt towel ads are disgusting, you can't expect a free novel site to be clean and ad-free.

You can't have both, as long as it doesn't hinder readers from reading the text.

Even now, although Moyu Chinese.com has not received external advertisements, these advertisements are not empty, and all of them are advertisements from Moyu Mall.

During this period of time, readers who read books on Moyu Chinese website are probably stunned. After reading the novel, their minds are filled with various advertisements of Moyu Mall.

It's time for a change...

"How is the charging standard for the advertising space determined?" Li Yu asked.

"Mr. Li, we are going to negotiate with various shopping malls in accordance with the industry's common exposure and billing cpm advertising model. Now the advertising market price is relatively transparent, generally at 3-5 yuan/cpm."

Liu Lili said a lot of technical terms, which made Li Yu a little confused.

"Ahem, speaking human language, the kind I can understand..."

Liu Lili vomited blood, I am a very professional person, okay.

In the workplace, this kind of situation often happens. The boss is often only responsible for the overall situation, and they will not study a certain field very deeply.

For example, Li Yu, he knows that website advertising will be an important source of income for Moyu Chinese.com in the future, but he will not pay attention to the various complex models of the advertising industry, especially some technical terms.

As the boss, he should not waste his time learning these technical terms.

In this case, the subordinates are required to explain a professional matter clearly in words that the boss can understand...

Liu Lili felt a little wronged by Li Yu's beating, but she still explained according to the boss's intention:

"The cpm model is to pay advertising fees based on the exposure. A cpm refers to the price for a unit of advertising to be viewed by 1000 people."

With such an explanation, Li Yu probably understood.

This is like an elevator advertisement. If there are 1000 people who go up and down the elevator every day, it means that the advertisement may have been seen by 1000 people. This is the exposure.

The same is true for website advertisements, as long as they are seen by users, it is considered an exposure.

However, Li Yu still has something he doesn't understand, "How big is that unit?"

Li Yu got to the point.

Liu Lili thought for a while and explained: "There is no clear standard for this. Different advertisements have different sizes, and because the position of the advertisement is also good or bad, there is also a price difference. Each advertisement must be discussed with the customer in detail. Just do it."

Li Yu basically understood, and then he happened to see the quotations of the three e-commerce platforms.

The quotation is for each advertising space, that is to say, three companies will quote for each advertising space. Moyu Technology only needs to select the party with the highest quotation to maximize the advertising revenue.

It seems that there is no problem, but Li Yu has a faint feeling.

There should be a better way to charge for advertising...

He also had this feeling when he saw the design plan of Weixin Construction Company before.

Do you want to try the system?

There was hardly any hesitation, Li Yu opened the system mall quickly and skillfully.

"Buy the current best advertising cooperation plan."

System: "Scheme 50: 100; Plan [-]: [-] million."

Li Yu has slowly adapted to the situation where system solutions cost tens of millions.

Spend the money, spend the money, anyway, the money earned by fishing is spent, and it will be doubled in the end...

"Purchase option two."

"The transaction was successful. System reward balance: 512 million."

Li Yu didn't pay attention to his reward balance, but carefully read the advertising plan given by the system in his mind.

"Webpage advertising, using the Cpm cooperation model, convening video conferences to centralize bidding and increase advertising prices."

"The internal advertising of the novel adopts the Cpc cooperation model. The advertising fee is shared between the website and the author. The advertising fee generated by the user's click on the advertisement is automatically converted into Moyu coins to reward the author, mobilizing the enthusiasm of the author for publicity and activating the value of the user's advertising."

"Future: [-]. Develop an exclusive bidding platform for advertising space for customers to bid online."

"Second, use data calculations to dynamically adjust advertising delivery according to customer portraits, improve advertising conversion rates, and maximize advertising revenue."

After reading the system plan, Li Yu was a little confused.

What the hell is a new term, what is Cpc mode?
Li Yu was thinking about how to ask such a serious question. Liu Lili and others saw Boss Li's pensive face, and they all quietly waited for the boss to speak, and the meeting room suddenly fell silent.

1 minutes later

"Well, Mr. Liu, please analyze the advantages and disadvantages of the CPC model for me."

Liu Lili was stunned when she heard the words.

Mr. Li still knows the cpc mode?

Didn't you just say that you don't understand this kind of technical terminology?
Thinking of this, Liu Lili's eyes towards Li Yu became more resentful.

The boss just made fun of me on purpose...

"Mr. Li, the cpc model of collecting advertising fees by clicking, the biggest advantage is that the output value of a single user's advertising has been greatly increased, but the disadvantage is also obvious. If the accuracy of advertising is not enough, customers do not generate enough clicks, which will affect to advertising revenue."

"For example, if the cpm is 3 yuan, the cpc is 0.2 yuan, and the number of click conversions for 1000 browsing users is less than 15, then the cpc model is not cost-effective."

Liu Lili explained it this way, and Li Yu understood it very well.

At the same time, he also has a deeper understanding of the awesomeness of the advertising solutions provided by the system.

There is no problem with using the cpm mode for page advertisements, because all customers have to browse the homepage information when they log in, which will generate a huge number of page views, thereby generating advertising revenue.

But the advertisement inside the novel is different. If it is also billed by page views, the income will be much less.

The reason why advertisers don't like the cpc model is mainly because they are worried about the conversion rate of clicks.

Friends who often surf the Internet have experience. Those colorful advertisements on the website, unless it is a picture of a young lady with a body covering rate of less than 5%, otherwise most people will not click on it...

Without clicks, there is no advertising revenue, so it is better to charge by page views,

Other advertisers are worried about this, but there is no need to worry about Moyu Chinese Network, because there are authors...

As long as there are enough interests, the enthusiasm of the actors can be mobilized, and it is not a problem to act like a baby and sell cute women's clothes.

There is no need for readers to spend money, just a click can interact with the author. With a little support, Li Yu believes that the conversion rate of this click will definitely not be low.

No matter how busy the author is, the 1.5% appeal is always there, right?

Wanting to understand the key logic, Li Yu's confidence in the advertising plan given by the system greatly increased.

As expected of an upgraded system, the function of purchasing a business plan alone is simply an invincible cheating tool.

With this function, even a sheep tail can make the company big...

After Liu Lili finished explaining, she saw a confident smile on Boss Li's face, which was a little penetrating.

"Mr. Li, what do you think of the quotations of these companies? After all, it is the first time for our website to recruit advertisers. The price may be a little lower than that of the industry, but even so, our monthly advertising revenue is still considerable. "

“按照赵总监给出的数据，我们主页每日浏览量大概在40万，12块广告位，按照3元/cpm，一个月收入就是：3*400*30*12=43万。”

"The expected income from internal advertisements in novels is similar to that on page advertisements, which means that our monthly advertising income on the whole site can reach 86."

The monthly income of 86 may not seem like much, but this income is different from the general company's operating income, and the advertising income is almost equal to the net profit!

86 a month, 1032 million a year!
A company with an annual net profit of more than 1000 million has surpassed 50% of the companies with large A-shares...

Who made our big A-shares like a leek garden? Before listing, they were full of flowers and blooming like brocades. In the second year after listing, more than 95% of the companies will have a big change in their performance.

With an advertising revenue of tens of millions a year, Liu Lili is very happy thinking about it.

However, Li Yu's next sentence directly confused Liu Lili.

"This advertising revenue is too little, and it is far from giving full play to the real advantages of our Moyu Chinese website advertising space."

Liu Lili was stunned for two seconds, and then a trace of dissatisfaction welled up in her heart.

When she was at Eggplant Chinese.com, she was doing operations and dealing with advertisers.

The cooperation model with the three e-commerce platforms this time also adopts the same mature advertising cooperation model as the eggplant Chinese website.

It can be said that this is the most mature and stable cooperation model in the market at present.

Even if Li Yu is her own boss, she does not believe that this person, who is not even familiar with the professional terms of advertising, can think of a better solution than the current mature business model on the spot.

Seeing Liu Lili staring at him with eyes that I didn't believe at all, Li Yu felt amused.

Hehe, next I will let you see the difference between a mortal and a fake.

Li Yu did not directly explain the plan to Liu Lili, but asked Zhao Yiyi to come with two technical backbones.

In addition, considering the future capital investment, Li Yu called Su Lin and Zhao Fang.

When everyone arrived, Li Yu slowly said the plan.

This plan not only needs the people in the operation department to implement, but also needs the support of system technology.

After Li Yu uttered the first item and held an online video bidding meeting, Liu Lili's face suddenly became bright after listening to it.

Taobao, JD.com and Amazon are enemies

Three enemies in one drama, these three are now fighting inseparably for market share, if they get together to compete for advertising space...

It's exciting to think about!

This is no longer a question of money, it is a matter of morale!

And there is no doubt that in the competition for advertising space, if you make a concession, it means that your opponent's market share will go further.

Even a small advertising platform will not give an inch to ambitious people.

Good guy, why didn't I think of it?
Liu Lili sighed secretly in her heart.

In fact, it's not that she couldn't think of such a simple method, but she subconsciously didn't think about it.

To put it bluntly, she is a person who works for the boss.

The mentality of migrant workers is always 60 points pass, 80 points long live.

She will be very satisfied if she can get a good income from website advertising.

Subconsciously in her heart, she would not fight with advertisers for the benefit of the company. Everyone is working part-time, so why bother...

But Li Yu is different. Every penny of the company's advertising revenue is his own money, and he will not have half-hearted thoughts on advertisers.

Li Yu is not yet aware of the "part-time job" mentality among the company's executives.

He arranged Liu Lili's work, and then focused on telling Zhao Yiming about the cpc advertising sharing development plan of the chapters of the novel, as well as the later development of the advertising bidding platform.

Neither job is as simple as a few words.

The advertising sharing development plan involves system advertising calculation, advertising revenue and user, author and website revenue accounting, etc.

This is a reconstruction of a complex system, especially Li Yu also asked the technical department to increase the data mining of customer portraits.

In the future, it is necessary to customize and push advertisements according to customer portraits.

To give a very appropriate example, if the system analyzes that a user is an LSP based on his online data, then the website will focus on pushing advertisements that the LSP likes to the customer...

So, when you are using Douyin and always get videos of young ladies with less fabric and high connotations, please don’t be too busy complaining about the platform to teach bad children, because that’s what you like to watch.

The platform knows you better than you...

People's mouths can lie, but data can't.

Zhao Yiming heard Li Yubalabala say a bunch of demands, his pupils dilated, and a door to a new world suddenly opened.

He didn't bother to ask Boss Li how he knew so much, and quickly recorded the key information in his notebook, for fear of accidentally missing any important information.

Although Liu Lili knew little about technology, Li Yu's dictation was more from a business point of view, so she could understand everything.

After listening to Li Yu's idea, the traditional advertising concepts in Liu Lili's mind immediately collapsed.

User behavior analysis, personalized advertisement push?
Profit sharing bundles novel authors and catalyzes user conversion click rate?
Build an advertising bidding platform and bid online?

Each one is like a heavy hammer, knocking her advertising operation experience accumulated over the years to pieces.

With the above ideas, just take out any "senior person" who can beat yourself!
Did the boss really come up with these ideas in just a short while?

What kind of monster is President Li?

At this moment, Liu Lili felt an unprecedented sense of failure.

In addition to the sense of failure, the greater sense of crisis.

If the several systems that Li Yu talked about can be perfectly presented, will the operation department be needed in the future?
the answer is negative.

In the future, there is no need for the operation department to negotiate business cooperation with advertising agencies, direct online automatic bidding, user-customized advertising push, and no human intervention at all.

Beside, Zhao Yiming and Li Yu were discussing the system design plan in full swing, and they didn't feel the loss in Liu Lili's heart at all.

The meeting lasted only one hour, but it laid the foundation for the rapid development of Moyu Chinese Network's advertising business in the future, and also created a new advertising business model.

The digital era of advertising has begun to sprout.

Ideas are very beautiful, but to actually implement them, a lot of resources need to be invested.

Li Yu just provided a direction for development, and Zhao Yiming gradually calmed down as the discussion deepened after being excited at the beginning.

Data analysis, personalized push, and the massive data and calculations involved are far beyond the reach of the current Moyu technology company.

It can even be said that with the current research and development team and strength of Moyu Technology Company, even if it is expanded ten times or twenty times, it will be difficult to achieve.

Moreover, big data research and development is a long-term and uncapped investment, which is scary to think about.

"The technical team still needs to continue to recruit people. In addition, I need to recruit some high-end talents with relevant experience..." Zhao Yiyi put forward his only request.

To put it bluntly, it is asking for money.

Li Yu also had a headache.

Building a building requires money, and after finally getting through the channel of advertising revenue, another big money-swallower came.

Money, money, how can I make money fast?

Li Yu was also very worried.

……

After the advertising meeting, Liu Lili immediately sent invitations to the advertising departments of the three e-commerce websites to hold a video conference to discuss the price of each advertising space on the spot.

Hangzhou
Alibaba Company, Advertising Department
"Director Miao, just now Moyu Chinese Network sent a message that they will hold a video bidding meeting for advertisers in the afternoon, let us arrange people to participate," Hu Yidao reported while sitting in the advertising department manager's office.

His expression at this time looked very unhappy.

That's right, Alibaba is an Internet giant, and if you find a small website to advertise, you should be begged by the other party.

This Moyu Chinese website is good, but it still wants us to participate in the bidding meeting. Do you really think you are an advertising giant like Baidu?

Let me explain here, Director Miao, ignore his real name, and his flower name: Miao Renxiu.

Whether Miao Renzheng or Hu Yidao, they are not their real names, but flower names.

Lao Ma is very good at playing, and he likes martial arts, so he asked everyone in the company to have "flower names".

In the company, everyone has to be called by nicknames, and nicknames are also printed on badges and business cards, just like the young ladies in the chicken yard.

Miao Renxiong is a supervisor of the advertising department. When he heard the report from his subordinates, his first thought was also very angry.

However, he was able to take the position of supervisor, so he was naturally better at emotional control than the younger brother under him. He didn't directly decide whether to participate or not, but asked a question.

"Do you know which companies are participating in the bidding?"

Although Hu Yidao was arrogant, he had nothing to say about his professional ability, and he could answer the questions asked by the supervisor casually.

"There are three companies in total, and the other two are JD.com and Amazon."

Hearing this, Miao Ren immediately frowned.

Compared with his subordinates, he is more sensitive to some policies of the company's decision-makers.

It is now approaching the end of December. According to the just-released November National Online Shopping Platform Data Analysis Report, as of the end of November, the national online retail transaction scale exceeded 12 trillion, a year-on-year increase of 11%, accounting for 11% of the total social retail share.

Taobao occupies an absolute market share in the c2c field, accounting for as high as 95%.

However, in the B2C market, Tmall is facing fierce competition from friends such as JD.com, Amazon, Suning.com, and Tencent E-commerce, and currently only occupies 50% of the overall market share.

It can be said that Tmall's market position is under great threat.

For this reason, the company's top management has held several meetings and allocated a large amount of advertising resources, with the purpose of further opening up the gap with other e-commerce platforms.

At this time, Moyu Chinese.com suddenly wanted to engage in three bids, and Miao people all suspected that the other party knew some inside information.

join?

Still not participating?
From an emotional point of view, Miao Renzhi didn't want to participate, because he felt a bit down.

But if you don't participate, and give up the advertising space of a website to your opponent, if this kind of thing gets to the ears of the leader, it's okay, but if someone criticizes you, then you will be in bad luck...

Thinking of this, Director Miao immediately made a decision.

join!

Not only to participate, but to completely beat the competition!

Made, isn't it just throwing money away?
Alibaba has a lot of money. Anyway, the company has given a sufficient advertising budget. If it is not spent, it will not fall into its own pocket. If it is spent, it is its own performance.

The wage earners are afraid that they can’t figure it out. It’s obviously the company’s money, but you are still reluctant to spend it, aren’t you stupid?
In an instant, Director Miao felt that his two veins of Ren and Du had been completely opened up.

His mind is sublimated!
I still have a lot of advertising budget on hand, and it's almost the end of the year, so why don't you spend money suddenly and save it for laying eggs?
(End of this chapter)