I really just want to make money

Chapter 353 Accident

Although Gao Yajun was with Liu Guangliang, the director of the office was not his after all, so Gao Yajun couldn't say anything.

Gao Yajun lit a cigarette for himself, and lighted another for Liu Guang, and they hurt each other with second-hand smoke.

After a while, the cigarette was finally exhausted.

Although Liu Guangliang's face was still ashen, he was not so angry anymore.

For young people, it is inevitable that they will be a little angry, and they still cannot be tough when dealing with people like Li Yu.

It's just a change of office director, and it's not a matter of killing the office director. There is no real loss, it is nothing more than a matter of face...

"Okay, let Lao Zhou choose a branch, and this time the president's office will discuss it together."

Facing Li Yu, a young director who doesn't follow the rules, Liu Guangliang finally decided to avoid the edge for the time being.

The transfer of the office director to the branch president is a flat transfer.

As for the vacant office director position, Liu Guangliang will find another one of his own to fill it.

Just a few words between the two of them decided the ownership of a branch president.

The most unlucky one was the young security guard, who lost his job with a bewildered look on his face.

He found the uncle who was the leader of a certain department who arranged a job for him, and wanted to ask what was going on, but there was only one word waiting for him: Get out!

A security guard was fired by the chairman himself, how the hell did you do it?
This uncle has already sworn in his heart that he never wants to see such a dishonest nephew again!
……

Lu Zhengwei's mood in the past few days is like riding a roller coaster, with ups and downs and ups and downs.

One day, he suddenly received a call from Li Yu.

Li Yu told him that he had become a shareholder of Xinwan Bank and also joined the board of directors.

If that was the case, Lu Zhengwei would at most shock Li Yu's financial resources.

In addition, he has been taking the initiative to make friends, so he may have to rely on Li Yu's support and support in the future...

However, Li Yu's next words made him jump up immediately.

Because Li Yu said that he was going to nominate him as the vice president of the Hefei branch, and asked him if he had any ideas.

Listening to Li Yu's question, why didn't Lu Zhengwei understand what Li Yu meant?
This is asking him if he would like to be his own pony...

you still need to ask?

Lu Zhengwei is now the president of the branch. Although he is only one level away from the vice president of the branch, it is actually a qualitative gap.

A small sub-branch president with no background like him, if there is no accident, will be the sub-branch president until he retires...

It's just that it happened by accident.

Being able to be a pawn for the boss of the bank's board of directors is what every branch president dreams of!

Lu Zhengwei agreed without saying a word.

Next, Lu Zhengwei personally went to Moyu Technology Company to report his latest thoughts to Director Li.

Li Yu is very satisfied with Lu Zhengwei's attitude, and said that he will entrust him with important tasks as soon as possible.

Then, the proposal to promote Lu Zhengwei to the vice president of the branch was submitted to the head office through the branch.

Just when he was ready to hand over his business and took up his post, suddenly a pot of cold water poured on his forehead.

His promotion plan was rejected!
Falling from heaven to hell in an instant, Lu Zhengwei was hit hard.

However, Li Yu still comforted him, telling him not to worry and wait for news.

Lu Zhengwei originally thought that Li Yu's words were just to comfort him. After all, it was a proposal rejected by the office meeting of the president of the head office. How could it be so easy to reconsider it...

However, accidents always appear inadvertently.

On this day, Lu Zhengwei had just visited a big client, and before returning to the office, he received a call from the Human Resources Department of the head office.

"President Lu, congratulations! Just now the president's office meeting reviewed and approved your proposal for the vice president of the Hefei branch. The official document will be sent to the branch tomorrow. You can prepare for the handover in advance."

Great joy directly hit Lu Zhengwei's mind. After thanking him, Lu Zhengwei rushed to Li Yu's office immediately.

Led by the secretary, Lu Zhengwei saw Mr. Li who was fishing, um, no, he was thinking.

"Mr. Li, I'm sorry, I didn't disturb your work."

"Oh, it's okay, sit down..."

Lu Zhengwei came here today, firstly to thank him in person, and secondly to express his attitude. He will be Li Yu's spokesperson at Xinwan Bank in the future, so naturally he has to ask about Li Yu's plans.

They were all on their own, and Li Yu didn't have to be hypocritical with him, so he called Zhao Fang to the office directly and asked the two to connect and cooperate in the future.

With the shares and real estate of Xinwan Bank as collateral, Li Yu asked Xinwan Bank to provide 30 billion standby loan funds at any time.

With this financial backing there, Moyu Technology Company no longer needs to worry about funds at all.

That night, Li Yu made an appointment with Lao Xu and his people from Xinwan Bank in his Baiyue Mansion Villa Clubhouse.

On Li Yu's side, only Lu Zhengwei and Chen Xiaoming participated.

Two shareholders and directors of Xinwan Bank, vice presidents of two branches of Hefei Branch, boss of the branch approval department...

Li Yu and Xu Maolin joined forces, and the power of the Hefei Branch has basically been divided up.

Chen Xiaoming was very excited, he didn't expect that he would have the opportunity to attend such a gathering of big brothers.

It was only after that that he realized that he was too excited because there were more exciting things.

There are two themes for the party tonight. The first is congratulations to Lu Zhengwei for being promoted to the vice president of the branch.

The second is to arrange for Chen Xiaoming to be the branch president.

"Old Xu, Xiaoming is only the director of the marketing department of the sub-branch. If he wants to be promoted two levels in a row to become the president of the sub-branch, what is the operation method?"

Hearing that Li Yu is going to arrange for him to be the branch president, think about the days when he was struggling with qualifications in the marketing department, and then think about the rocket promotion and salary increase after meeting Li Yu...

Chen Xiaoming was almost moved to tears.

Follow the boss, eat and drink everything!
Resisting the urge to hug his thigh on the spot, Li Xiaoming sat there respectfully, listening to the arrangements made by the bosses.

Old Xu looked at Chen Xiaoming, and said with a chuckle, "It's simple, first promote to the vice president of the sub-branch, get a presiding job, and then become a regular next year."

Li Yu raised his eyebrows speechlessly. It seemed that he was complicating matters. As long as the relationship is in place, any leapfrog promotion is just a one-sentence matter.

"That's fine, this matter will trouble a few of you."

After Li Yu finished speaking, Chen Xiaoming toasted one by one in a very sensible way.

The next step is naturally to eat, drink and drink, and then chat about various gossip inside Xinwan Bank.

Li Yu was not interested in this, so he brought up an old plan with Lu Wenlong that had been shelved.

"Old Lu, about the loan cooperation plan for the franchisee of a cup of milk tea shop, you can take the time to re-declare for me..."

The franchisee loan cooperation mentioned by Li Yu refers to: an individual applies to join a cup of milk tea shop, the opening fund is provided by bank loans, and then the follow-up income of the franchised shop is used to repay the loan in installments.

This solution can help a cup of milk tea shop to achieve rapid expansion.

However, because the loan scale of Moyu Technology Company was too large, and people from Zheng Ming's family also added to the chaos, this plan fell through.

Today is different from the past, Moyu Technology Company is now debt-free, rich and powerful, Zheng Ming's family has also been uprooted, and Li Yu has also become a director of Xinwan Bank.

The right time, the right place, and the right people have taken it all.

When Li Yu mentioned this matter again, Lu Wenlong patted his chest without any hesitation and said:

"No problem, this time there must be no one who is not open-eyed to jump out to object again, Mr. Li, tell me the number, and I will approve the loan amount in two days."

"Let's approve 5 million yuan first, and it will be in place in one step, and you can leave it if you don't use it up."

"OK, no problem."

Let's see, the benefits of investing in a bank come here.

The loan amount of 5 million yuan does not require any real estate mortgage. It only needs a cup of milk tea company to provide a repurchase commitment. It does not even need a guarantee. It is actually equivalent to a credit loan.

Under normal circumstances, banks would definitely not do such a high-risk thing, but the current situation is unusual...

This is also the reason why so many bosses like to invest in small banks, and it is also the reason why small banks are often hit by thunder and rumored to be hollowed out by certain shareholders.

As long as you control the right to speak in the bank, buy [-] million shares, and get back [-] billion in turn, it's easy.

If the money taken out can make money, then everyone will be happy, and there will be debts and repayments.

If you lose, hehe...

Bad debts, in what year will banks not write off tens of billions of bad loans.

The next day, Zhang Bo provided Chen Xiaoming with a new loan application material, and then began to recruit franchisees in the existing stores.

Up to now, a cup of milk tea shop has 106 direct stores and 286 franchise stores.

The average number of employees in each store is 4. These employees with certain work experience are familiar with the operation and operation process of a cup of milk tea shop, and they know in their hearts whether the store is making money or not.

Therefore, they are naturally the best choices for franchisees.

It is really difficult for young people who work in milk tea shops to expect them to pay for themselves to open franchise stores, because they have no money and may also worry about risks.

But this time the joining plan is different...

As long as you are courageous and aggressive, you don't need to pay for it yourself, you can directly borrow money to do it!

Of course, in addition to the employees who can borrow to join, the original franchisees can also borrow to expand the number of stores.

Financing has always been a booster for the company to accelerate its development.

……

A cup of milk tea franchise store of Huizhou University
Zhang Weiping is in a good mood recently, because his decision to buy a cup of milk tea shop at Huizhou University's directly-operated store at a premium has succeeded.

In just 3 months, he not only successfully recovered his investment, but also earned start-up capital to open a second store!

There are many reasons why it makes so much money. Specifically, there are three main points.

First, because of Li Yu's alumni relationship, Moyu Technology has a strong user base in Huizhou University.

Second, a cup of milk tea company has done a good job in several consecutive waves of publicity and marketing.In the front, Liu Yan's basketball video made a small hit, and then the dick man became popular, which brought a wave of enthusiasm to a cup of milk tea shop.

Third, Zhang Weiping himself is also very good at management, and he is good at dancing with long sleeves.

After earning money, Zhang Weiping hurriedly found a new location near a nearby high school during the off-season of summer vacation.

It took a month, and finally completed all the work before the opening of the new store.

After he was free, he was just about to chat with his little girlfriend, when he suddenly saw Shen Xin running towards him in a panic with his mobile phone.

"Wei Ping, quickly read the notice from the head office!"

Zhang Weiping took the phone curiously.

"Franchisee loan policy?"

Seeing the words franchisee loan, Zhang Weiping frowned, his expression became serious.

After tasting the sweetness of making money from the first store, he is no longer satisfied with just opening the second store. Unfortunately, he has no money to open the third store...

Is the company going to give us a loan?
With a glimmer of expectation, Zhang Weiping began to carefully read the company's notice.

Automatically ignore the nonsense part, the dry content is as follows:

1. The company is about to sign a cooperation agreement with Xinwan Bank, and the franchisee can get a full loan from the bank to open a store.

2. After the opening of the new store, the sales funds will be managed by the company, and a certain amount of principal and interest will be repaid every month, and the rest will belong to the store.

3. If the new store fails to repay the bank loan on time after opening, the company will provide a 3-month temporary loan to help the store tide over the difficulties.

4. If the store fails to repay the bank loan on time for 3 consecutive months, the company will bear all the loans owed by the franchisee to the bank and take back the store ownership at the same time.

Zhang Weiping carefully considered the meaning of the franchisee's loan, and felt that it was very clever.

First of all, you don't need to pay your own money to open a store.This is what he desperately needs right now.

Secondly, even if the store fails, he does not need to bear additional debts, and the company will bear the debts for him.

Of course, the company is not White Lotus. If the franchisees don't work hard, the franchisees themselves will suffer.

for example:

Assuming that the loan for opening a store is 10, that is, the value of the store is 10.

The franchisee has been in business for half a year and has repaid the loan for 6 months, leaving 7 yuan in the principal of the loan.

If the franchisee does not do business well and fails to pay the loan, the final result is that the company will bear 7 bank loans and recover the store worth 10, and the franchisee will lose money.

Unless the franchisee will pick up the pick from the first day after the opening of the new store...

But even so, there is no loss for a cup of milk tea company, just open a direct store by itself.

The above problems are not a problem at all for Zhang Weiping who wants to make money.

It's not just him, who wants to be a franchisee, who doesn't want to make money?

Who would be stupid to open a few stores and then be taken back by the company?

After reading the loan policy, Zhang Weiping's blood boiled immediately.

loan!

A loan is a must!

Not only does he need a loan this time, but he also wants to open two stores with a one-time loan. In this way, when the new semester starts in the second half of the year, he will have 4 stores!

Zhang Weiping is a man of action, and he made up his mind, so he immediately dialed the number of the cup of milk tea company without thinking about discussing with Shen Xin.

On this day, similar scenes are constantly being staged in many stores.

Some franchisees want to open stores again, and some clerks want to be their own bosses.

Three days later, a cup of milk tea shop collected more than 3 loan applications for joining new stores, and Xinwan Bank was also very strong this time, successfully approving a loan amount of 100 million yuan.

In addition to finding franchisees from within the company, Zhang Bo also made a wave of franchise advertisements through several websites of Moyu Technology Company.

Originally, it didn’t cost much money to open a small milk tea shop, but now there are loans to support it, so the investment promotion department of the milk tea company was immediately busy, and dozens or hundreds of people called every day to inquire about franchising.

It's just that these people are also good and bad. Some people really want to join, some are just out of curiosity, and some actually have the idea of ​​defrauding loans...

Identifying and screening franchisees is not an easy task.

……

While Li Yu was busy cleaning up the disobedient executives of Xinwan Bank, Su Lin was also negotiating repeatedly with several major domestic laptop and mobile phone manufacturers.

After a week of repeated negotiations, Lenovo relied on its size and price advantages to defeat competitors in both laptop and mobile phone tracks.

Li Yu was not surprised by this result.

Even if he didn't like the behavior of the Liu family, Lenovo in 2013 had unrivaled domestic influence in the field of domestic notebook computers and mobile phones.

As of June 2013, Lenovo's domestic market share of notebook computers reached 6%, more than the second and third combined!
Lenovo mobile phones are also very popular this year, with a market share of 11%, second only to Samsung's 18%.

Everyone knows about Lenovo products. The quality is mediocre and the price is a bit expensive, but it can’t stand up to the high popularity of others!
The advantage of a well-known product is that it has a high contrast.

As long as you sell cheaper than others, consumers can deeply understand how much "cheap" they have taken.

Take laptops as an example, Su Lin and Lenovo talked about 3 types of computers, the market prices are 4999, 3999 and 3299 respectively, and the prices given by the manufacturers to Moyu Mall are 3999/3199/2639 yuan respectively.

Although the cost of obtaining goods is relatively low, big brands also have a lot of shit, one of which is the price limit.

For a notebook computer with a market price of 4999 yuan, Lenovo requires that the price in Moyu Mall should not be lower than 4800 yuan.

The price limit is to protect Lenovo's dealer price system.

However, this does not have much impact on Moyu Mall, and the price cannot be directly reduced. Can I still give it as an extra gift?

The sales strategy of Moyu Mall is to sell at the base price stipulated by Lenovo, and then give away 20% worth of consumer coupons.

A laptop with a market price of 4999 yuan, if a freshman buys it through the group buying channel of Moyu Mall, free shipping will only cost 4800 yuan, and an additional 1000 yuan Moyu Mall consumer coupon will be obtained!
After a period of development, Moyu Mall has subdivided and added product categories such as shoes and hats, jewelry, cosmetics, toiletries, and sports on the basis of the original clothing, drinks, and fun and health care sectors.

This coupon can be spent at will in the Moyu Mall, and it is full of gold.

However, the 1000 yuan consumer voucher is used in Moyu Mall, and the actual cost of the company is only 600 yuan on average, and the remaining 400 yuan will be returned to the company in the form of profit.

4800 yuan minus 600 yuan, there is 4200 yuan left, and there is still a gross profit margin of 200 yuan from the cost of getting the goods.

As long as the sales reach a certain level, the advertising and personnel costs can be deducted, and Moyu Mall will not lose money in this wave of group buying activities...

Then someone will ask, since it is not making money, why waste time and energy on group buying activities?
This involves short-term benefits and long-term benefits, apparent benefits and hidden benefits.

In the short term, it is true that Moyu Mall is not making money, and there is even a risk of losing money.

But as long as the new customers are retained, they will continue to generate income in the future, which is a long-term sustainable income.

As for the hidden benefits, there are more, through computer and mobile phone group buying activities, the popularity and customer trust of Moyu Mall website can be greatly improved.

A website can even buy valuables such as laptops and mobile phones, so wouldn’t it be more reassuring to buy other products?
This principle is also learned from Jingdong.

Although Taobao and Tmall are larger in scale, in terms of quality and credibility, JD.com is the highest...

With the products in place and the part-time staff in place, Moyu Mall also began to advertise on major online media.

In the first wave, 1000 million publicity expenses were spent in one go, advertising bombed for 3 consecutive days, plus a thousand part-time senior high school graduates to promote promotions, and Moyu Mall's mobile phone and computer group buying activities during the school season also had a lot of popularity in the graduate circle. Reputation.

Everything is proceeding according to the planned steps, however...

Shopping malls are like battlefields, and the battle situation is always changing.

Even if the plan on paper is perfect, there are still various problems in order to actually implement it and achieve results.

Both Su Lin and Li Yu ignored one thing.

In this day and age, computers and mobile phones costing thousands of dollars are considered a major luxury for an ordinary family.

Although online shopping has been on the rise for a long time, the things that people buy online are generally small and small things.

When it comes to buying computers and mobile phones, everyone still feels more at ease going to the store to try them out before buying...

The reason why JD.com's big-ticket electronic products sell well is because of their accumulated reputation for ten years.

Reputation is something invisible and intangible, but it actually exists.

Several companies under the Moyu Technology Company have been following their own model before, which can be said to be a self-contained system. Although they have not achieved against the sky, they have gone smoothly.

Only this time, Su Lin's group buying crashed into Jingdong's race track, and the head was broken...

A week later, Su Lin walked into Li Yu's office with a depressed face, holding the sales report.

Li Yu already knew a little bit about the situation, so he didn't read the report after receiving it, but said with a light smile:

"Why this expression, the sales are not good?"

"Well, it's been a week, and the order for laptops is less than 5000 units, and the order for mobile phones is less than 8000 units. The money earned is not enough for a fraction of the advertising fee." Su Lin said sullenly.

There has always been a saying in the company that Moyu Mall is a child who was raised by two novel websites together, and even if it makes more money, it is the credit of others.

It's like you finally made some achievements, and then the leader held a meeting and said: This is not your credit, it doesn't matter whoever does it, maybe it can do better.

Are you angry?

Not only is it annoying, but it also hurts morale!
(ps: My real experience is that one person makes 80% of the performance of the entire department, and the leader wipes it out for you with a word. No matter how good he does, it is worthless. I really want to kill him when I am so angry!)

Although Su Lin is not the kind of person with a strong personality, she is the CEO of Moyu Mall first. When encountering such a thing, she must stand up and take action.

This is also the reason why she is eager to launch the Moyu Mall independent app, and then wants to get rid of relying on internal blood transfusions from company customers.

The first large-scale group buying event was about to die, and Su Lin was in a hurry...

Although Li Yu doesn't care much about the company's specific affairs, he can still see clearly the twists and turns between several subsidiaries.

However, as the boss of the company, proper competition among the senior executives under him is also necessary, and Li Yu has no intention of interfering.

Regarding Su Lin's anxiety, Li Yu could only comfort her a little bit.

"The reputation of a shopping website cannot be established overnight. Even if this activity is not as expected, it's okay, it's just an advertisement for the company's image..."

Hearing Li Yu's light comfort, Su Lin rolled her eyes.

"The group company has hundreds of millions of dollars in its account, and I was the first to get the money. I don't know how many people in the whole company are looking at me now.

If I mess up this time, how can I have the face to ask the group for money in the future..."

Li Yu touched his chin, feeling that things were a little tricky.

(End of this chapter)