In this life, I will no longer be a childhood sweetheart

Chapter 307 Red envelope rain, a novel cooperation plan

Su Zelin knew Xu Guorong's thoughts by observing his words and expressions, so he struck while the iron was hot.

"Actually, I have always felt that the advertising potential of the Spring Festival Gala has not been fully explored. It is a pity. At the same time, New Century also hopes to take the opportunity of the Spring Festival Gala to go to the whole country, so I approached your station to discuss the possibility of in-depth cooperation!"

"If the cooperation of this new model is successful and the advertising effect is good, the Spring Festival Gala is likely to leap from the era of 2002 million yuan in 2 to the era of [-] million yuan!"

"When Amoy King Kong launched value-added services back then, we invested 500 million as a pioneer, which made a good start for the value-added services of Gold Rush. Now its income situation in this area is very good. To put it modestly, our new century is There is a certain credit!"

"The era of advertising revenue of 2 million yuan for the Spring Festival Gala, I also hope that the new century can be created together with your station!"

Hunzi smiled and drew a big cake, but it just hit Xu Guorong's pain point.

It took nearly 688 years for the Spring Festival Gala to receive sponsorship of 20 million yuan for the first time to break through the [-] million yuan mark.

With the current situation and the annual growth rate of advertising revenue, if there is no accident, it will take many years to break through the [-] million mark.

But now that the new century has brought the Spring Festival Gala an opportunity to double the income of the Spring Festival Gala after two years, it is impossible for Xu Guorong not to be tempted.

However, he still hesitated.

Naturally, the TV station also wants to increase the advertising revenue of the Spring Festival Gala, and no company will say no to the performance.

However, after all, the Spring Festival Gala is to entertain the common people. I am afraid that the other party will put forward too many conditions, which will make the commercial atmosphere too strong, and will be ridiculed. At that time, it will violate the original intention of running this show.

This is also the reason why the exposure rate of the sponsoring brands of the Spring Festival Gala advertisements has been so low for so many years, such as Compas clocks and watches, which only have a poor zero time report.

Su Zelin gave Yang Fen a wink, and the latter took out a piece of paper from his briefcase and handed it over: "This is our advertising cooperation plan, Mr. Xu, please have a look."

That's right, this large-scale project involving [-] million yuan has only one piece of paper in its plan.

This is a little trick.

Su Zelin did this for a reason.

He understands the TV station's scruples.

If you make a detailed proposal that is dozens of pages thick, the other party may just reject it outright, as they seem to have a lot of requirements.

Therefore, the simpler the plan, the better. In fact, even if Su Zelin really proposed a lot of conditions, he would only simplify it to a piece of paper, which would give the other party the illusion that the conditions are not many.

Of course, the specific plan cannot be that simple, but we can wait for the other party to agree and reach a cooperation, and then we can discuss it in detail.

Take the placement of advertisements as an example, even if New Century doesn’t mention it, the TV station will take the initiative to ask, which program you plan to place this advertisement in, and what products do you need as props, etc.

But that's for the future, and it shouldn't be too complicated to show Xu Guorong the purpose.

Sure enough, Xu Guorong regained his energy in an instant. He also felt that this mere piece of paper could raise a lot of conditions, so he took it and began to browse.

However, he found that the new century really didn't have many conditions.

Just three o'clock!
Xu Guorong expected the time reporting at zero o'clock and the placement of program advertisements.

The third article is the highlight, and it also involves the most content - sending red envelopes.

During the Spring Festival Gala, the TV station needs to open a text message blessing event for viewers, and join hands with New Century to randomly distribute three rounds of red envelopes totaling 8888 million to the viewers.

The minimum of these red envelopes is 88, and the highest is 8888. However, they can only be used to deduct digital and digital-related products at the New Century store. You can use your mobile phone number and official SMS to go to the store for consumption.

Of course, the 8888 million is extra money paid by New Century, and has nothing to do with the 2 million sponsorship.

To put it bluntly, this is a redirected marketing campaign.

However, it is novel.

Although this is a routine commonly used by Internet giants in later generations, Weixun, Zhifubao, Ferry, and Douyin have all been posted, but it is a new thing now.

In addition to being novel, it's also festive.

As we all know, it is the custom of Xia State to give red envelopes during the Spring Festival.

The TV station distributed red envelopes to the people all over the country. Everyone was happy, and the commercial atmosphere was weakened as much as possible!
For such advertisements, ordinary people will naturally not be disgusted.

At the same time, because of the three rounds of red envelope rain, New Century's presence in the eyes of the common people has also been fully enhanced, which is countless times more effective than advertisements such as telling the time at zero o'clock!
In fact, even if there is no zero-hour time reporting and program advertisement placement, this alone is enough.

Although this plan is simple, it cleverly grasps the psychology of the TV station.

Su Zelin was very sure that the other party would agree.

After all, it is borrowing the money of the new century to send red envelopes to the common people without paying any money. This kind of marketing method is not vulgar, but it caters to the atmosphere of the Spring Festival. Why not do it?

I quickly read the entire cooperation copy, after all, there is not much content.

"It's a good idea to give out red envelopes."

Although Xu Guorong simply commented, Yang Fen and Kang Baohong were overjoyed.

The boss affirmed the most important one, indicating that he also has intentions and thinks this cooperation model is feasible.

"but……"

Xu Guorong changed his tone: "This is not a trivial matter. I have to hold a meeting with other people to discuss it. I will give you an answer within three days!"

"Okay, then I will wait in Yanjing and wait for the good news."

The three got up to leave, and they also knew that Xu Guorong was busy, so they didn't waste much of his time.

In fact, after talking about the whole matter, it was just a cup of tea before and after.

During this period, Kang Baohong didn't dare to speak much, he had to be cautious in such an occasion, he was afraid that he might make a mistake.

The time I stayed in the capital was not idle. I took the time to find the person in charge of Yanjing to learn about the establishment of the directly-operated store here.

To hit the national market, the capital is naturally a strategic location for merchants. Years ago, New Century opened at least two directly-operated stores in every district of the capital. The task was arduous. The person in charge of Yanjing had dark circles under his eyes, and he could tell It's really hard work.

Kang Baohong is a little anxious. Although he has been the general manager of New Century for several years and is no longer a frizzy rookie, this cooperation is of great importance and is one of the most important strategic steps of the company. He really hopes that the TV station can nod up.

Yang Fen was a little calmer. This cooperation with New Century is determined to win. If the first plan fails, there will be a second and third spare plan, but the exposure rate and marketing effect will definitely not be as good as the first plan.

As long as you lower the conditions a little bit and aim at the high sponsorship of [-] million, there will always be a TV station that will agree.

Of course, if the TV station had no objection to the first plan, it would be perfect.

In fact, the three did not wait too long, and received a call from Xu Guorong the next afternoon.

"Just now I called a meeting with some other people in my station, and they all agreed. If the three bosses are free, they can come to sign the contract at any time!"

After all, it is a big business. If the cooperation is reached, New Century will also be the biggest sponsor of the TV station this year, so Xu Guorong attaches great importance to it and acts quickly.

After discussion, they couldn't refuse New Century's cooperation plan. After all, they gave too much, and nearly doubled the sponsorship of the Spring Festival Gala.

If this model is successful, not only this year, but all major companies will bring at least [-] million yuan to the TV station to discuss the sponsorship of the Spring Festival Gala.

In addition, the advertising model provided by the other party is also very reasonable, to avoid people complaining about the commercial atmosphere, so the leaders of other TV stations feel that this plan is feasible.

"That's great, Mr. Xu, our hotel is near the headquarters in Guitai. It's better to hit the sun than to choose a day, or just now?"

Su Zelin proposed.

"Okay, then I'll wait for the three bosses to come!"

After hanging up the phone, Su Zelin uttered two words to Yang Fen and Kang Baohong who were looking at him: "It's done!"

"Great!"

Kang Baohong was so excited that he almost didn't dance.

Immediately left the hotel and went to the headquarters building of the TV station. This time, besides Xu Guorong, I also met several other big bosses of the TV station.

After being polite and getting to know each other, Yang Fen took out the contract he had prepared for everyone to see.

There are no routines in the contract. No company dares to play tricks on the contract with a state-owned enterprise of this level. Otherwise, it is an act of digging its own grave.

Not only was there no routine, New Century was even very forthright, as soon as the contract was signed, 880 would be transferred to the other party's business account immediately.

This surprised everyone on the other side.

After all, there are still two months before the Spring Festival Gala.

According to previous experience, sponsors usually give a few percent of the deposit first, and the rest will not be transferred until the agreed time limit.

After all, this is a huge amount of money that can easily reach hundreds of millions. Even if it is put in the bank, the monthly interest is in the millions.

They didn't expect this company to be so forthright. Not only did they immediately agree to pay the sponsorship fee, they even offered the 8888 million red envelopes for the Spring Festival Gala in advance. They had never seen such a proud sponsor.

Su Zelin naturally had his own ideas in doing so.

In this way, New Century has won the favor of the TV station, and may actively provide enterprises with higher exposure in the advertisement placement and three waves of red envelopes.

Not to mention anything else, TV stations may have more news about the new century in the future, these are all intangible effects.

When it's time to plan carefully, the bastard can make the most of a small sum of money, and when it's time to be extravagant, he is not stingy. This is the correct way to do business.

It is very difficult for an enterprise to develop at any time, and it is even more difficult to develop at a high speed. It is not good to be too big to be taken advantage of. The degree of the two must be well grasped.

On the day the cooperation was concluded, the TV station invited the three of them to have a meal, which is also Xia Guo's custom.

The biggest benefactor of the year is so straightforward, and he has come all the way from Shenghai, so he has to entertain him out of affection and courtesy.

The next day, when the sun was high, Kang Baohong woke up dizzy on the bed.

His alcohol capacity is not bad, but he drank a little too much last night. First, he was in a happy mood, and second, he respected the leaders of the TV station. He had to toast a few more glasses, but he finally fell down. After thinking about it, it seems that Su Zelin and Xiao Yang were on the left. As soon as he carried himself back to the hotel, Kang Baohong felt a little ashamed, and felt that his drinking capacity had to be honed.

Fortunately, my wine is still good, so I won't talk nonsense.

At this time, the mobile phone placed beside the bed rang. When I saw it was Yang Fen calling, I thought it was the other party telling me to get up and eat, but unexpectedly, I received another good news.

"Old Kang, are you up yet?"

Brother Yang excitedly said: "The TV station has announced that our New Century will be the exclusive partner of this year's Spring Festival Gala!"

"What, so fast?"

Kang Baohong woke up instantly.

"Yes, the newly released announcement is still hot, please take a look, ha ha!"

In fact, Xiao Yang and Su Zelin didn't expect the TV station to be so fast, but after thinking about it, they weren't too surprised.

Because in recent years, the TV station has adopted a bidding situation for the Spring Festival Gala, but this year it suddenly canceled the bidding and directly talked with people about exclusive sponsorship. Naturally, the sooner this news is announced, the better, lest the bidding time is approaching, and it is said that we will not do it this year. The bidding has already been made, and the negotiations with New Century have already been made. Other companies that have already worked hard and prepared the money to bid will complain, so they have to announce the news as soon as possible.

"Okay, I'll check it out online!"

Kang Baohong hung up the phone and got up excitedly.

He brought a laptop with him on this trip, so that he can handle business at any time. There is a network cable in the hotel, so he can access the Internet when he connects it.

Turn on the computer, log on to the XP system, open the Firefox browser, and search the official website of the TV station. As soon as I entered the page, I saw a striking red announcement. The title was related to the exclusive title sponsorship of the New Century Spring Festival Gala.

Clicking in to see the details, Kang Baohong couldn't close his mouth with a smile.

This trip to Yanjing was really not in vain!

It's just that it hurts to throw out nearly [-] million yuan, and the boss has such courage. If it were me, I really wouldn't even dare to think about it.

However, he believed in Su Zelin's decision. Kang Baohong found that with the development of the new century, all the big and small decisions made by this big boss are extremely wise, as if he never made mistakes, and there are countless clever moves.

If there is no accident, after this year's Spring Festival Gala, New Century should be well known in Xia Country and become a well-known national enterprise.

The cooperation with the TV station was reached, Brother Xiao Yang and Kang Baohong returned to Shenghai on the same day, after all, they had already stayed here for a few days, but Su Zelin chose to stay one more day before leaving.

He made an appointment with Zhao Mingxuan.

Before Su Zelin called the man with glasses, the other party called first.

"Fuck, Su Zelin, did you come to Yanjing to talk about sponsoring the Spring Festival Gala?"

Zhao Mingxuan's tone on the phone was very shocked, and he even said a dirty word.

Before boarding the plane, Su Zelin told him that the business trip to Yanjing was for a small matter.

"Yeah, you know?"

Su Zelin said in his heart that this kid is well-informed.

"A colleague in our law firm mentioned it during lunch. He just saw the news. It's a trivial matter. Are you kidding me?"

This time not only swear words, Zhao Mingxuan even uttered foreign languages.

"It's okay, as long as I feel that the things that can be done with a high probability are small things."

Su Zelin said lightly.

Zhao Mingxuan: "..."

You kid will die if you don't fill the cup?
The man with glasses was speechless.

But it has to be admitted that others do have the capital to fill a cup.

He asked again: "So, have you met the leader of the TV station?"

"Of course I saw it. For such a cooperation, the boss and the most important leaders must have to come forward. After signing the contract yesterday afternoon, we also had a meal together, otherwise I would have asked you out last night."

Su Zelin's words were still understated, as if meeting a few ordinary people.

Zhao Mingxuan didn't know whether he had really reached the level that he couldn't imagine or whether he was filling the cup.

But the man with glasses is really envious.

After hanging up the phone, he let out a long sigh.

If I had Su Zelin's ability, even if I was born in a small place like Jiang Lan, would Rong Rong and her parents dare to look down on me?
Suddenly remembered something, he dialed another number.

"Hey, Rongrong, are you free after get off work today?"

Zhao Mingxuan's girlfriend is called Niu Rong, and her nickname is Rong Rong.

"What's the matter, I have to go home tonight, so I won't go to your place!"

The woman seemed a little impatient.

After graduation, the two did not live together. Niu Rong still lived with his parents most of the time, while Zhao Mingxuan rented a house outside alone. His girlfriend would go to accompany him when he was in a good mood. Zhao Mingxuan did not dare to force it. is humble.

"It's like this. I have a high school classmate who came to Yanjing on a business trip. He said that he would have a small gathering with our other classmates in Yanjing tonight, and he could bring his family. So can you go with me?"

Zhao Mingxuan was completely begging. He also wanted to take this opportunity to meet his girlfriend, but he hadn't seen him for several days.

Niu Rong snorted: "Your high school reunion, I'm going to get involved in the excitement, you have to go by yourself!"

From her point of view, Jiang Lan is a small place where the people are all bumpkins, and she disdains and does not want to waste this time.

"Rongrong, why don't you go down with me, after all, my classmate came all the way here."

After a pause, Zhao Mingxuan said again: "Besides, he is an executive of a large company in our Zhejiang Province. This time he is on a business trip in Shenghai, and he just negotiated the exclusive sponsorship of the Spring Festival Gala!"

The man with glasses knew his girlfriend. After graduation, Niu Rong became more and more realistic and snobbish. She looked down on small people, but if she changed to someone with status, she might pay her respects.

Sure enough, Niu Rong changed his tone the next moment: "Really, you mean that classmate surnamed Su who is the operation director in New Century? Their company actually signed the exclusive sponsorship of the Spring Festival Gala. Is it so powerful? I heard that Sponsoring this Spring Festival Gala will cost at least hundreds of millions!"

Zhao Mingxuan mentioned Su Zelin to him, but not because of Qin Shiqing.

He is very inferior in front of his girlfriend, so he will elevate himself through other hierarchical connections, such as who are my relatives, who are my friends or classmates, and so on.

Among the people Zhao Mingxuan knew, Su Zelin was undoubtedly of a high level, so he mentioned it to Niu Rong.

"Hehe, really, the official website of the TV station has announced it. If you don't believe me, go and see it. My classmate's company is rich and powerful. Last time it spent almost one billion yuan on land in Lin'an. It plans to build a super headquarters. Provide welfare housing for old employees! He and I are very familiar, this time he came to Yanjing, and he came to me immediately after signing the contract."

At this time, Zhao Mingxuan also became Su Chuan. He felt that the more status Su Zelin had, the more face he would have in front of his girlfriend.

After all, I am "very familiar" with this old classmate.

"That's fine, since that's the case, I'll go with you tonight!"

Niu Rong's tone softened.

"Mingxuan, you have such a classmate, you have to make good use of it. Such a big company always needs a lawyer when encountering problems. Maybe you can get big business from their company!"

"This... of course I will, I will talk to him tonight."

Zhao Mingxuan wiped off his sweat. In fact, he and Su Zelin are not very close. It's just that their relationship has improved after graduation, but they are far from being good friends.

If he were Lu Haoran, then Su Zelin would probably come to him when he needed legal services without saying a word.

However, it's a pity that the friendship with others has not reached that level, and Zhao Mingxuan's arrogance, asking him to ask Su Zelin, he can't do it, so he just casually perfunctory his girlfriend.

"That's good, otherwise, your income is too low. You need to buy a house in Yanjing, and you have to wait until the year of the ox..."

Niu Rong turned on the complaint mode again, and Zhao Mingxuan could only be obsequious when he started rambling on.

……

(End of this chapter)