In this life, I will no longer be a childhood sweetheart

Chapter 317 Wouldn't it be true to prepare two betrothal gifts?
It is said to be ad placement, but in fact it is almost customized.

Originally, the skit brought by Uncle Benshan in the 2005 China TV Spring Festival Gala in the previous life was called "Kung Fu". As for whether it paid homage to the comedy of the same name staged by Zhou Xingxing this year, whether it was a hit, or it was purely a coincidence, then it is unknown.

But because of the new century, the sketch was changed to "Buying a Mobile Phone".

This is a suggestion put forward by New Century. The reason is that in 2005, the price of mobile phones was no longer high, and mobile phones of 500 yuan abound. They have also started to use mobile phones and enjoy the convenience of life brought by technology, so the content of such sketches will be more in line with the times and the psychology of ordinary people.

In addition, this skit can also be a warm-up for the next first round of red envelopes.

Of course, New Century is just a suggestion, try your luck, and don’t dare to insist on whether CTV adopts it. After all, this is equivalent to customization, not implantation. What’s more, the Spring Festival Gala program has already been set and entered the rehearsal stage. It's only been a little over two months, and it's not that easy to change the program.

Fortunately, the leaders of China Television had a good impression of New Century, and they were the biggest and most generous funder of the Spring Festival Gala so far, so they talked to the director team about it.

The director team really thought about this matter carefully.

Not only to give face to the leaders and sponsors, this year China Television "opened the Spring Festival Gala" to brainstorm ideas from the whole country and even the world.

So the director team asked Uncle Benshan if he could change "Kung Fu" into "Buying a Mobile Phone" and produce this sketch within two months.

Uncle Benshan readily agreed, and he is confident to do well.

Of course, what the director team didn't know was that New Century had asked the person in charge of Yanjing to contact Uncle Benshan. As long as the director team called and he nodded in agreement, the 100 million yuan would be credited to the account soon.

In 2005, Uncle Benshan, who attended the Spring Festival Gala 100 times, was already a big local tycoon. He didn’t really care about [-] million. However, the sponsors who can sponsor the Spring Festival Gala are not ordinary companies. Selling personal favors may be good for him. Two months to produce a new sketch is more than enough for a master like him.

As a result, the implantation that was originally agreed to finally became a customization, which can be described as super value.

The content of the skit is a joke made because the son went to college, in order to facilitate contact with the rural people who bought a mobile phone for the first time, but because he didn't understand this newly popular technology product.

Uncle Benshan's acting skills are really powerful, and the impromptu sketches are also full of laughs, which made the guests on the scene and the people in front of the TV laugh constantly.

The skit also promotes several major advantages of buying digital products in the new century, the focus is of course the innovative experience mode, and there is also a convenient after-sales service by phone.

At the end of the skit, Uncle Benshan also came up with a slogan: "Buy a computer and mobile phone, go to the new century, experience it first, buy it when you are satisfied, authentic products are guaranteed, the quality is good, the discount is great, and people will be given big red envelopes during the Chinese New Year. Can afford it!"

This skit really caters to the psychology of many ordinary people, because there are quite a few ordinary people who plan to buy mobile phones in recent years. While the effect of the program is full, the new century also has a strong sense of presence.

After the skit, strike while the iron is hot, and China TV will join hands with New Century to release the first round of rain of red envelopes.

This event appeared on the Spring Festival Gala in 2005. It was quite new. You can participate by sending a text message to the official hotline to wish you a blessing. As long as you win, you will get at least 88 yuan, which stimulated many viewers.

The number of text messages received by the China TV hotline skyrocketed instantly, and the Su and Qin families also joined in the fun and sent a message to try their luck.

"Okay, it seems that all the audience are actively participating in our red envelope activity. The first 8888 super red envelope has been released. Congratulations to this friend whose phone number ends in 2376!"

Following the excited voice of the host, a mobile phone number with part of the numbers hidden and the amount of the red envelope appeared on the big screen behind the stage.

"New Century Digital will open tomorrow, and you can bring your mobile phone and information to the 530 stores of this company to buy digital products such as computers and mobile phones!"

"The first ten super red envelopes have been born. We, China Television and New Century Digital, have prepared a total of 888 super red envelopes for everyone, and there are countless small red envelopes. All you need to do is send a blessing message!"

"For audience friends who didn't get the red envelopes in the first round, don't be disappointed, because we have prepared three rounds of red envelope rain tonight, and we will send them to you one after another later!"

"..."

The first round of red envelope rain lasted for 3 minutes. After all, it takes time for the audience to send messages to participate. In addition, CTV also felt that the program effect of this red envelope event should be very good, and it also strengthened the interaction between the TV station and the audience. One of the changes in this year's Spring Festival Gala.

Three rounds of red envelope rain, a total of 9 minutes, is not very long compared to the more than four hours of the party, but don't underestimate the short 9 minutes, look at the exposure rate of previous Compas watches, and Just a zero o'clock time report, maybe the audience passed by without even remembering the brand name.

It would not be an exaggeration to say that the New Century’s exposure in the Spring Festival Gala is unprecedented.

Of course, being willing to pay for the sponsorship fee, the activity plan proposed caters to the psychology of the common people, and China Television itself intends to make drastic changes to the Spring Festival Gala, which are also the reasons for the cooperation between the two parties.

In short, this special exclusive sponsorship of New Century is a combination of the right time, place and people, and conforms to the current situation, which also makes it the most successful sponsor in the history of the Spring Festival Gala. Even after many years, no other company or brand can surpass it.

This round of red envelope rain, according to statistics from the official hotline of CTV, received a total of more than 200 million text messages from different mobile phone numbers.

In 2005, not everyone had a mobile phone like the later generations. Even aunts and uncles used to use Douyin all day long. Over 3000 million text messages were sent. The participation rate is already quite high, which also shows how amazing the popularity of this red envelope activity is. .

Unknowingly, the sound of firecrackers sounded outside, and the Year of the Rooster officially arrived.

Fireworks and firecrackers were banned in Lin'an in 93, but they can still be set off in small places like Jianglan.

In the name of the new century, the party announced the time at zero o'clock. In fact, this thing is not important. Compared with the sketch by Uncle Benshan and the two rounds of red envelope rain before, the poor exposure rate should be regarded as a bonus, but Starting from the sponsorship of the first Spring Festival Gala, it is a tradition to tell the time at zero o'clock, so it can be regarded as an indispensable arrangement.

Half an hour later, all members of the Spring Festival Gala went on stage again, and distributed the third round of red envelope rain at the same time as the curtain call. The 2005 Spring Festival Gala ended in a festive atmosphere, and every audience in front of the TV remembered the new century. the name.

"Son, I've watched the Spring Festival Gala for so many years, and there are so many people who advertised at the gala. Your company is the most impressive!"

Zhao Lixia was overjoyed.

The higher the New Century's exposure rate in the Spring Festival Gala, the more promising his son will be, and the better the business of the franchise store opened by himself and the Qin family, so Mama Su is naturally happy.

"That's right, with the 8888 million red envelopes and sponsorship fees, Zelin's company is almost spending [-] million yuan. How can this advertisement not be effective!"

Liu Sufen was also cheerful, and suddenly thought of something: "By the way, I think our two shops will be very busy tomorrow, and we have to help out then!"

Qin Daqing took it for granted: "Yes, yes, yes, let's try to get Mingtian to have a good start to the New Year, and the party is over, let's go back and rest early!"

Qin Shiqing went home with her parents. Although there were some things that she didn't need to avoid, she couldn't do such a thing as staying in Su's house before getting married. No matter what, she was a reserved and traditional girl.

Su Zelin didn't go to bed so fast. As soon as twelve o'clock passed, he received a lot of blessing text messages, and he also sent text messages to some people to send New Year greetings. After the Spring Festival Gala, all kinds of success messages came one after another.

"Boss, we succeeded!"

Although Kang Baohong's text message is simple, it can be seen that there is a strong taste of joy.

The general manager of New Century also watched the whole process of the Spring Festival Gala. He had realized that the effect of this sponsorship would be very good, but he still did not expect it to exceed expectations.

No matter the skit or the rain of red envelopes, the response is very big.

"Two hundred and eighty-eight million eight hundred and eighty-eight million, worth the money!"

Yang Fen's text message is not very long, everything is contained in it.

At the beginning, Su Zelin planned to spend so much money to sponsor the Spring Festival Gala. He actually had some concerns, but finally he nodded and agreed, because Su Zelin has always been bold in his work and has never disappointed anyone.

Sure enough, this time the investment was worth it again!

Although New Century's stores will not open until nine o'clock tomorrow morning, he can already predict how popular the stores in major provinces and cities will be.

"The Spring Festival Gala advertisement you made is really powerful. The skit is almost tailor-made for the new century, and the red envelope rain is so powerful. My brother, I want to talk to Zhongshi next year. Don't talk to us when the time comes. Competition!"

This one was sent by the old horse.

Originally, Ari would not appear on the stage of the Spring Festival Gala as a sponsor for the first time until 2016, and then occupied this position until 2018. However, seeing the success of New Century's sponsorship of the Spring Festival Gala, Lao Ma was moved.

Su Zelin quickly typed back: "Haha, Brother Ma, don't worry, you won't see the shadow of New Century on the Spring Festival Gala next year!"

This year's new century will impact the national market, so the popularity and influence of the Spring Festival Gala are especially needed to increase its popularity before spending money on sponsorship.

Going to the Spring Festival Gala twice in a row, the effect is not so good. Besides, it is difficult to find an event that can compare to this year's red envelope rain, so Su Zelin has no plan for Lianzhuang at all.

……

The name New Century Digital spread throughout Xia Kingdom like the spring breeze of 2005, and suddenly became a household name overnight.

Almost all ordinary people know that there is such a large company that specializes in selling digital products such as computers, mobile phones, MP3 cameras, etc. It allows people to come into the store to experience it casually. For large items like computers, after-sales service only needs a phone call, and the staff will come to the door , to help you check or repair intimately.

This is the immediate power of the Spring Festival Gala, and it is also the reason why so many tycoons spend a lot of money on bidding.

Just as Su Zelin expected, the stores in various cities in the new century just opened on the first day of the new year, and there was a scene of looting. In some places, there were long queues even before the opening. The posture was like a supermarket membership day. Get ready to snap up the specials.

Not to mention anything else, just the franchise store opened by my family and the Qin family in Jianglan, a large number of customers poured in as soon as the doors opened.

Some are consumers who have learned about this digital product company years ago, and some have learned about it through the Spring Festival Gala and came here for its experience mode.

Unlike years ago, those intended consumers just came in to watch the excitement, and waited to see the Spring Festival Gala to draw red envelopes to try their luck. Many of them immediately moved home the digital products they had long liked.

What's more, even if you don't win the red envelope, there is still a large-scale promotional activity "only once a year, if you miss it, wait for the next year".

Consumers are too crazy, just like digital products in the new century are free of money, so that the sales of major stores are so busy that many shop assistants have no time to eat from morning till night.

Su Zelin and Qin Shiqing also showed up at Jiang Lan's new store opened by their family, helping out as temporary shop assistants.

Keep shipping and replenishing positions. Fortunately, the directly-operated stores were fully stocked years ago, and Su Zelin suggested that the franchise stores stock up more, because there may be a huge explosion after the Spring Festival Gala.

Suppliers are also on standby to cover their positions at any time.

Even so, some digital products in some stores have been emptied out of warehouse shelves, and the supply is temporarily in short supply.

All the investors were overjoyed, including the two adults, Su and Qin, who were glad that they opened a new franchise store a few years ago, and took this opportunity to make a fortune.

This situation continued until the end of the three-day Spring Festival promotion, but even after the event ended, the daily popularity of stores in various cities was still quite high, but it was not as crazy as before.

Through the Spring Festival Gala, New Century has won the first battle in the national market, and it has won very well. Not only is the sales amazing, but its unique experience mode and the thoughtful service concept it has always respected have left a deep impression on the consumers who come to the store. impression.

In this era, there are not many digital experience stores, especially such a large experience store. This model has become popular from the fruit, but the fruit has not yet been born, and the new century has become the pioneer of the industry.

On the fifth day of the Lunar New Year, the Su family.

The adults who have been helping out in the store for several days can finally catch their breath.

Zhao Lixia looked at the sales figures calculated by Liu Caizhi on the table for a few days at home, and couldn't close her mouth with a smile.

In just three days of the event, the sales can surpass the usual one month!

Moreover, New Century's brand awareness has been greatly improved due to the relationship between the Spring Festival Gala, and the business of the store will only get better and better in the future. Su's mother is naturally in a very beautiful mood.

"Zelin, your company has sponsored the Spring Festival Gala, and all franchise store investors will benefit from it!"

Su Zelin smiled: "Of course, Mom, franchise store investors and us are grasshoppers on the same rope. Only when they make money can the company grow bigger and stronger. The more stores it opens, the more stores it will open!"

Just like the big blue-green factories in the later generations, they also tried their best to give up profits to their stores, so these stores were not generally active in marketing. In the end, their shop-to-store tactics won out among the brands that are popular in online sales such as rice. Bloodway became two industry giants.

The New Century is also adopting the shop-to-sea strategy. However, unlike the big blue-green factories, Su Zelin is following the boutique route, strictly controlling the specifications, decoration, and new shop assistants of each directly-operated store. In terms of brand image and service quality, almost any small pheasant shop with an area of ​​more than ten square meters can apply for the name of the big blue-green factory.

Su Jianjun nodded and said: "It's good that your company can stick to this philosophy. The headquarters and the franchisees will both prosper and lose, so that the investors below will have a sense of belonging and have more confidence in the company!"

The family of three was chatting, and someone came, but it was Huang Panpan.

Every year, elementary school girls are used to visiting the Su family on the fourth and fifth day of the junior high school.

"Hello, Uncle and Auntie, Panpan wishes you a New Year greeting. I wish you good health, good health and good luck in the Year of the Rooster!"

The primary school girl in the Su family is as well-behaved as ever.

"Panpan is determined. Auntie also wishes you a smooth graduation this year. Wishes come true!"

While speaking, Zhao Lixia took out a big red envelope from her pocket and handed it to Huang Panpan.

"Thank you auntie!"

Huang Panpan smiled sweetly.

Su Jianjun also took out a red envelope, and asked casually, "Panpan, I haven't seen your dad for a while, is everything okay recently?"

"My dad is very nice. He told me about you, uncle, yesterday. He said he would ask you to play mahjong when he is free!"

"Oh Well!"

"..."

While talking, someone walked in again, but this time it was Qin Shiqing.

Su Ma, the girl next door, was embarrassed when she saw her.

Huang Panpan is fine, but Qin Shiqing is already her son's girlfriend and has been identified as his future daughter-in-law.

So every time Huang Panpan and Qin Shiqing appeared at the same time, she didn't know how to deal with it.

Be too enthusiastic about Huang Panpan, lest Qin Shiqing will be unhappy.

It's too indifferent to Huang Panpan, and I'm afraid of hurting the little girl's heart.

"Oh, Panpan is here."

Qin Shiqing was not surprised to see the elementary school girl.

At this time of year, Huang Panpan will definitely appear in Su's house, and he has long been used to it.

"Well, Senior Sister Shiqing, I'll come over to say New Year's greetings to my uncle and aunt."

After exchanging pleasantries, the two girls chatted casually.

Zhao Lixia and Su Jianjun couldn't help being amazed.

In the past, every time Qin Shiqing and Huang Panpan came to her house together, although there was no strong smell of gunpowder or obvious rivalry, they didn't talk much, they just stopped talking too much after being polite.

However, they are getting along very well now, people who don't know think they are good friends.

After having lunch at Su's house, as soon as Huang Panpan left, Qin Shiqing also went home to rest, Zhao Lixia pulled Su Zelin and asked, "Son, what's the matter with Shiqing and Panpan?"

"What's the matter? Mom, what do you mean?"

Su Zelin was puzzled.

"Don't you think they are too good to be true?"

"I don't think so. Huang Panpan came to our company headquarters for an internship last semester. She and Shiqing are colleagues. Of course, the relationship is better than before!"

The bastard shrugged.

This explanation is not a reason.

Not to mention Zhao Lixia, Lao Su was also puzzled.

Obviously, Huang Panpan chose the New Century Headquarters as an intern for her son, and Qin Shiqing couldn't fail to see that, no matter how good-tempered she was, she would feel threatened by a rival in love logically, so it's only right that she doesn't like Huang Panpan Ah, why would a relationship be better?

Su Zelin continued: "As a senior, Shiqing took good care of Panpan, and even invited her to our rented house for several meals."

Shiqing, please Panpan have dinner?
What kind of psychology is this?
Zhao Lixia and Su Jianjun were even more astonished.

The two elders looked at each other.

Wouldn't it be true that two betrothal gifts should be prepared?
……

(End of this chapter)