In this life, I will no longer be a childhood sweetheart

Chapter 318 I have Qiuwen, why worry about failure!
The second day after Huang Panpan came to pay New Year's greetings, that is, the sixth day of the new year, Su Zelin and Qin Shiqing returned to the company because the seventh day was closed.

There are a lot of things to happen in the next year, among other things, many investors have seen the booming sales of the stores under this company, and the surge in applications for franchising stores. It will take a lot of time to deal with this.

On the morning of the seventh day of the seventh day, we came to the headquarters of Dingsheng Building, and the staff were all beaming.

In this special Spring Festival, New World puts the annual holiday later than most companies, and closes the holiday earlier than most companies, but no one has any complaints.

New Century has always been emphasizing and cultivating team spirit, and employees have a sense of identity that we share weal and woe, not to mention that the company also uses a portion of the proceeds as bonus incentives for various departments.

In other words, the better the performance of the company and the more outstanding the performance of the department, the higher the monthly bonus and year-end bonus.

Unlike some iron cock private companies, no matter how hard the employees are, working overtime all day, the income is still the same, or the bonus is pitifully small, so naturally they lack motivation.

The first battle to hit the national market in the new century was a big victory. This is the result of the joint efforts of all the employees of the entire team. Everyone is proud of it, and this month's bonus is expected to rise sharply, so I will go to work a few days earlier No one complained.

What's more, when you return to work at the company on the first day, you will be given a new year red envelope. The minimum is 300 yuan, which is much more generous than most companies' new year red envelopes of 100 yuan or even 50 yuan.

The employees couldn't help but be overjoyed, glad that they joined a good company.

With enthusiasm and drive, the year of the rooster began its struggle.

Two months passed in a blink of an eye.

In the spring of March, the grass grows and the warblers fly, the footsteps of winter are getting farther, and the breeze is becoming warmer. It is the time when Lin'an is picturesque. This world-famous humanistic ancient city has also entered the peak tourist season, and the number of tourists has increased greatly.

After a week of continuous plum rain, the long-lost Chunhui finally reappeared on the earth, and it also brought people a good mood for outings.

At New Century Headquarters, Su Zelin, who was looking at the report submitted by the Finance Department in the office, was also in a good mood.

The sales data of direct-sale stores across the country after the Spring Festival has been calculated. In the past two months alone, a lot of blood has been recovered, and the brand influence of sponsoring the Spring Festival Gala has brought about a very significant effect. The performance of the second month is also very beautiful.

At this moment, Yan Qiuwen walked in.

"Qiuwen, you came just in time. What do you think of this financial statement?"

Hunzi handed her the report. Although such sales data is a company secret, the female military division has participated in almost all the most important affairs of the new century, and Su Zelin also needs her to express her opinion.

Yan Qiuwen took it and looked at it casually for a while, then made a detailed analysis.

"On the surface, sales in the second month of the Spring Festival have a relatively large drop from the previous month."

"However, the first month is an atypical result, with the addition of the popularity of the Spring Festival Gala and large-scale marketing activities."

"By the second month, consumers' desire to buy has already returned to rationality, and the sales volume has reached this level, which is already quite good. Taking the stores in the Jiangsu, Zhejiang and Lu regions as an example, compared with the peak season of last year, there has been a considerable increase! "

"Considering that the second month after the Spring Festival happens to be Sanhuang and April, the most difficult time to do business in a year, most merchants will be more miserable than other months, but our company is going against the trend. The report card can be described as excellent. The sales after April, no surprise, can be further improved!"

Su Zelin clapped his hands and said: "That's very good, just as I thought, this time we have won a big victory, [-] million is not in vain! But we won the first battle, we can't stop, we have to strike while the iron is hot, Continue to subdivide the market to county towns, followed by townships!"

The counties and towns in the Jiangsu, Zhejiang and Lu regions have already been laid out, but other provinces have only opened stores in prefectures and cities before. After all, time is limited. It took only three months from the decision to enter the country to the establishment of direct stores in all provinces. It is impossible to eat a fat man in one bite.

However, in the past two months, more and more directly-operated stores and franchise stores have been opened in prefectures and cities, and the next step is to prepare to turn their attention to the county.

"Advertising and marketing strategies for consumers in counties and towns are different. I have made a new plan, Qiuwen, take a look!"

This was his main purpose for calling Yan Qiuwen to the office.

Every time an important plan is made, the female military adviser will join in the discussion, and Yan Qiuwen can often provide him with a lot of constructive supplements, and these ideas are worth a thousand dollars.

While talking, Su Zelin took out a document from the drawer, sat down on the sofa in the office, put it on the coffee table, and then started making tea.

This kind of large-scale project usually cannot be finished in a short while, and often lasts for more than an hour, or even several hours, so Su Zelin is used to talking while drinking tea, which is not so boring and can refresh the mind at the same time.

Yan Qiuwen sat beside him, her eyes fell on the cover of the plan—"Thousand Counties Plan".

Straightforward.

At present, there are a total of more than 600 counties and county-level cities in China. Excluding the Jiangsu, Zhejiang and Lu regions that have completely occupied the market, there are more than 1000 remaining.

The earliest digital giant in the county was a big blue-green factory. However, the green factory was just established last year and has not yet become a reality. It mainly focuses on MP3 for the time being. The first mobile phone will not be launched until 2008, and it comes from Blue Factory, a fellow student of Bugao. A few years later.

However, these two rising stars defeated many domestic predecessors, and finally stood at the top of the industry and became the two giants in the future. One of the important reasons is that they are very concerned about the layout of the offline market.

All other mobile phone manufacturers were distracted by rice and focused on developing on the Internet. Only the big blue and green manufacturers worked quietly offline, opening Ruhai's authorized stores to counties and towns, forcibly blazing a trail.

When the Internet market is saturated, other manufacturers will set their sights on the small offline places, which have already been fully seized by the blue and green manufacturers.

When did another giant, Huawei, become a county seat?
2016 years!
It will be a few years before the layout of each county is completed.

With such a market expansion speed, how can it compete with other big blue and green manufacturers?

However, Su Zelin started the urban and rural market a few years earlier than the big blue-green factories, and took advantage of the opportunities, so after a few years, even if he was impacted by the Internet, he would not be afraid at all.

If the strategy of the big blue-green factory can be successful, it can also be successful, and it will only be more successful!
After reading the Thousand Counties Plan, Yan Qiuwen had a little understanding of Su Zelin's thoughts.

You don’t need too many directly-operated stores or franchised stores in the county town, just one or two at the beginning, and the specifications can also be more conservative than stores in prefectures and cities. After all, small places have limited spending power, but they must be opened in places with the highest flow of people. The place.

The new century follows the path of the previous blue-green factory, but it makes high-quality goods, ensuring that each store has a complete range of products and first-class service, so there will be differences in strategy.

Just like direct-sale fruit stores, there are only a few in the whole country, and they will only be considered in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

With the development of the domestic economy and the improvement of the consumption power of ordinary people, the number of stores in county towns can gradually increase.

Yan Qiuwen flipped through the documents, then nodded.

Su Zelin's plan, if viewed by others, is almost impeccable.

Strong overall view, far-sightedness, and various sales methods at your fingertips, and they are also very "fine".

What is "fine"?

Take the impact on the national market in the last year of the new century as an example. If it is replaced by other companies’ operations, it is likely to make a general plan, and then send it to the marketing directors of various provinces and cities, telling everyone to implement it according to this thing.

But Su Zelin is different. He will first make a general plan, and then make slight adjustments according to different provinces and regions. For example, in economically backward provinces and economically developed provinces, sales methods and promotion strategies will be different. In some minority areas, additional adjustments have to be made.

Before the plan is finalized, he will also encourage the regional person in charge to provide supplementary opinions. After all, the regional person in charge knows the situation and consumer psychology of that place better than himself.

If Su Zelin thinks a reasonable suggestion, he will adopt it and reward the regional leader.

In this way, the regional leaders will have a greater sense of identity and participation, instead of feeling like they are following instructions like a machine. During the marketing promotion process in the region, they will also actively give feedback, forming a very strong relationship with the headquarters. Good interactive communication.

These things are things that many companies, even giant companies, may not be able to do, but Su Zelin can. This is also the reason for the rapid development of the new century. It is not an exaggeration to say that he is the absolute soul of this company.

Although Yang Fen is the president and Kang Baohong is the manager, Su Zelin is still in charge after all, and the other two can't say no, but if they are at the helm, New Century is far from what it is today.

After reading it, Yan Qiuwen spoke.

"Urban and rural consumers are a special group in the market, and they are also a larger group than prefecture-level consumers. Affected by their living environment and income level, they have special consumer behaviors."

"Taking peasant consumers as an example, although they have been supported by national policies in recent years, especially the 'Three Rural Policies' implemented this year, their income will increase even more in the future, but overall they are still at a low level. After all, Last year, the per capita income of farmers in our country was less than 3000 yuan!"

"Therefore, farmers generally pay more attention to the practicability of commodities in terms of purchasing motives, requiring reliable quality, strong durability, and low prices, rather than appearance factors such as brand, packaging, style, and design of commodities. Bicycles, non-folding umbrellas, and small TV sets are still very popular in the county and township markets!"

"In this way, when promoting the county and township markets, especially the township markets, I think we should focus on high-quality and cheap low-end and mid-end products, and at the same time, the proportion of computers can be appropriately reduced."

"The decoration of the facade should be slightly adjusted. Compared with being professional and tall, it will give people a better sense of intimacy."

"The clerk's service also needs to be further strengthened. Just like the skit in the Spring Festival Gala, many rural consumers who buy mobile phones for the first time will feel cramped and even at a loss. If they can meet good service, it will be easy to establish a reputation in the minds of such consumers. , and make them loyal customers.”

"..."

Yan Qiuwen talked eloquently, while Su Zelin was delighted to hear it.

A female military division is a talent who "plans strategies and wins thousands of miles away". Although she was born in a provincial capital city, she may not have had the opportunity to go to a small place like a county town or countryside, but she is very clear about the consumption psychology of these people.

Yan Qiuwen's words are undoubtedly very reasonable.

To sell computers and mobile phones in big cities, consumers may first pay attention to whether there are many styles when entering the store, whether there are popular new models, how about the configuration, and the price is of course also within their consideration, but they are not that sensitive.

Consumers in small counties and towns are different. If a farmer enters a store and sees mobile phones costing more than 1000 yuan, he may turn his head and run away in fright, without any desire to consult.

As for the computer, many people in the township don't even know what it is, let alone buy it.

The decoration style of the store does need to be changed, just like a countryman who wants to eat and sees a well-decorated restaurant, he will definitely not consider eating in it, even if the consumption of this restaurant is not high.

Of course, the decoration cannot greatly lower the grade.

After all, the consumers in the county are more complicated. There are bosses, salaried workers in state-owned enterprises, migrant workers, farmers, etc., with different incomes, so we have to find a new decoration plan and make changes on the original basis, so as not to lower the grade too much , and at the same time, it will not make low-level consumers intimidated, and they don't even have the courage to take a look at the door.

Yan Qiuwen continued talking, Su Zelin listened carefully and poured her tea from time to time.

After more than an hour passed like this, the female military division made a summary.

"When I first started doing county and township markets, the profits might not be too high, so I had to be patient enough."

"However, the number of this group of consumers is huge, and our country's policies have been tilted towards counties and townships in recent years. Their income will increase rapidly year by year, and their potential is even greater than that of prefectural and city consumers!"

"If the word of mouth is done well and their trust is gained, the loyalty of county and township consumers will be higher than that of prefectural and city consumers. After a few years, the benefits they bring to the new century may not be lower than the prefecture and city markets. !"

"Another point is that very few digital companies pay attention to the county and township markets. If New Century is willing to invest and make efforts in this area, it will hardly face too much competition and can win it easily."

Su Zelin clapped his hands and praised: "I have Qiuwen, so why worry about things failing!"

Many of Yan Qiuwen's ideas coincide with her own, but she can always remind her of the blind spots that she can't think of, and the female military adviser can always solve the problems that she can't figure out.

Qiuwen is so easy to use, I really hope to use it for a long time!

She was afraid that one day she would tell herself that the research was finished and she had to leave.

At that time, it will be a huge loss for oneself.

Although the idea is smooth, it will take some time for the specific implementation of decentralization.

Not to mention anything else, the money gets the place.

Because the new century will have to build more than 1000 counties in the future, even if there is only one directly-operated store in each county, the specifications will be lower than those in the prefectures, and the money that needs to be spent will not be less than the previous prefectures.

This is easy to solve, just find a bank to refinance.

After the Spring Festival Gala, the momentum of the new century is as fierce as a tiger, and the company's valuation has soared wildly. It is definitely not a problem to borrow an extra 30 billion from the bank.

However, the prefectural market has not been fully settled yet, and there are a lot of franchise stores waiting for approval every day, so it has to be delayed for another month or two.

The "Thousand Counties Plan" will start in the middle of the year, and then it will be the turn of the townships next year. Even if the national layout is completely completed, it is estimated that a total of 150 billion bank loans will be required before and after.

Because there are a lot of towns, nearly [-], and each town can only open one store at most. Even if some investors join in, the number of directly-operated stores invested by New Century itself is not much less, so this expense is the biggest. .

In fact, 150 billion is not enough, but considering that the thousands of prefectural and city stores that have already opened are also receiving blood transfusions every month, it is estimated that the total amount borrowed from the bank will be about the same.

But for the huge potential of the township market, it's totally worth it.

After the layout of the township market, the channel of the new century is very amazing, it can be called terrible.

What is the concept of tens of thousands of boutique stores?
This offline dominance even surpassed the blue-green factory in the previous life!
Even if there are 1 directly-operated stores, the average monthly net profit of each store is 12 yuan, and [-] million is earned every month, which is [-] billion a year.

In fact, the net profit of each directly-operated store far exceeds this figure, plus the income from supplying franchise stores, at least billions of dollars a year.

What's more, the purchasing power of consumers in counties and townships will continue to increase, and their income will also increase year by year.

It is easy to pay off the bank's debts, and then New Century has a huge cash flow just like the blue-green factory in the previous life, and there is no need to worry about funds.

By that time, Hunzi would have already retired and enjoyed life.

Of course, the premise is to get the relationship between several girlfriends settled, otherwise there is still something to worry about.

After talking about the business, Su Zelin suddenly remembered something: "Qiu Wen, have you been exercising these days?"

Years ago, Yan Qiuwen had a fever. During the IV drip, the nurse told her that her arteries were too narrow and she needed to do some exercise. I don't know if she listened to her heart.

"No time!"

Yan Qiuwen said without thinking.

Su Zelin frowned: "That's not okay. As my female military adviser, you have to ensure your health so that you can devote yourself to work better. Besides, why don't you have time? You need to rest or take a vacation. Feel free to talk to me Just say it."

"Alone is boring!"

Yan Qiuwen said again.

Su Zelin thought it was true.

Yan Qiuwen's social circle is too small, and she has very few friends.

Qin Shiqing barely counted as one, because they were roommates for four years in college. In fact, even though they were in the same company, Yan Qiuwen didn't play with Qin Shiqing.

It may be that the IQ is not at the same level, and there is nothing to talk about.

So Qin Shiqing has a better relationship with Song Yuwei instead of her roommate, because Qin Shiqing also knows that Yan Qiuwen has no interest in playing with her.

Yan Qiuwen's other friend is herself.

I can be regarded as a true friend and even a confidant of the female military division.

After all, there is Lu Xiaofeng and Ximen Chuuxue.

Su Zelin glanced at the bright sunlight outside the floor-to-ceiling windows, hesitated and said, "If you feel that exercising alone is boring, why don't you do this, take advantage of the good weather today, how about I go play tennis with you after get off work tonight?"

"Play tennis? I can't."

"No, it doesn't matter, it's very simple. Qiuwen, you are so smart, you can just learn it casually. Besides, I can teach you by hand. Is there no charge for teaching!"

"Can I say no?"

"No, you have to go to exercise to make your body better, otherwise you will suffer from the injection in the future. It's such a happy decision. I'll set the venue!"

"..."

(End of this chapter)