Reborn Hong Kong Wild Age

Chapter 10 Precise Positioning
Hearing such harsh words, Wang Letai knew that he had underestimated this young boss. Sure enough, not all rich kids are dudes.

"Mr. Wang is older than me, so I'll call you Uncle Tai."

Gu Xiayang decided to take the initiative and asked, "Uncle Tai, let me ask you about the newsstand's backlog."

"It's actually quite simple."

"If you want to spread your magazine on newsstands in Hong Kong, you can contact the distribution association, and they will negotiate a price with you. For example, "Weekly 8" sells for 6 yuan, and the purchase price may be about 10 yuan. Another example is "Weekly 9". "TV Weekly" sells for [-] yuan, although it costs more than [-] yuan to purchase, but people have backlogs..."

"It means that if "Weekly 8" can't be sold, the newsstander will throw it at himself. If "TV Weekly" can't be sold out, the magazine will take back the original price, right?"

"Well, people are not short of money, but after the goods are spread out at the end of the day, the sales volume is high, and the newsstanders are rushing to buy."

If you have money, you can cover the bottom line, and it is easy to distribute goods. You just bear the risks yourself. Of course, the newsstanders are willing to make small profits but sell more.

With the vigorous development of the entertainment industry in Hong Kong, it can be said that weekly magazines in Hong Kong have sprung up one after another.

A large part of the reason for this situation is that after Qiu Daheng of the Far East Group entered ATV, he started a series of battles with Tvb.

They poached each other crazily, competed for ratings, bombarded TV dramas indiscriminately, and even this year ATV won the right to host "Miss Asia", breaking TVB's monopoly on beauty pageants for more than ten years, and began to show off with "Miss Hong Kong" arena.

Countless TV stars have emerged, and Hong Kong movies have rapidly swept Southeast Asia in the box office market after the new () wave. Film companies have been established one after another. There are more and more topics among stars, and the newspaper and magazine industry is naturally booming. .

In addition to the hundreds of magazines currently on the market, there are many large and small printing houses all over Hong Kong, and the competition is fierce.

Regardless of the fact that the threshold for magazines is not high, but a young man who is completely ignorant wants to enter this market to get a share?too difficult.

"There are more than 130 kinds of weekly, bi-weekly, 20-day, and monthly magazines in Hong Kong. However, with so many magazines, there are only 20 or so magazines that are brave enough to offer a back-end mechanism for newspaper guys. There are more than [-] magazines, all of which are frequent visitors to the magazine's single-issue sales rankings."

There are not many magazines that are brave enough to back-end, and they all transfer the risk to the newsstands. After all, not everyone is backed by a big financial backer.

Wang Letai saw that Gu Xiayang was very moved by the "back to the tail", and reminded: "If you don't do back to the tail, it will be difficult to spread the goods. The newsstand guy has no confidence and will only try to buy the goods. If the sales of the first issue are not good, it will be finished. But if Going back to the end, once the first issue is not done, you will pay back the original price, and the loss will be even greater..."

If you are willing to guarantee that if it is not sold, you can recycle it at full price, and the newsstander will have more confidence in this magazine.Only a magazine with a big business can dare to do a back-end, and it must be very confident.

In this way, there is no pressure for the newsstanders to buy more batches. Anyway, if they cannot be sold, they will be recycled. From the perspective of distribution rate, it is an advantage.

However, "Ming Pao Weekly", "TV Weekly", etc. are all behind the media bigwigs, so it is natural to go back and forth.Even if it really doesn't work, it's a big deal to cut them in half. This little loss is just a little bit for them.

After all, it is profit. If you have magazines with back-ends, the purchase price of newspaper guys will be much higher than those without back-ends. After all, your newsstand has no risk, and of course you will earn less, which will also make the magazine’s profits more. .

As a magazine that has just started, how confident should you be in your content when you do a back-end?

Gu Xiayang was noncommittal, and asked instead: "Where is Uncle Tai now?"

"cough--"

Wang Letai showed an awkward smile, and said, "I just left "Hong Kong Wind" not long ago."

Gu Xiayang nodded. "Hong Kong Wind" sold well in the early years, but now it's all over.No wonder this Mr. Wang wanted to be the first to win. He was showing his experience and looking for a job.

But this is exactly what Gu Xiayang wants, and saves him from paying a high price to poach someone.The biggest crisis for middle-aged people is unemployment. If you offer him a similar price, you will definitely not refuse.

"Cool! "magazine is short of people, let Wang Letai, an old man in the industry, take charge of the daily editor-in-chief, and ask him to find more practitioners who understand young people, so that young and old can match.

"Uncle Tai, I think you should need a job now, and I just started here, and the salary will not be lower than the market. How about you come to be the editor-in-chief?"

Gu Xiayang looked at Wang Letai, and said sincerely: "It's also very interesting to create a new world with young people. And let's see the truth in the first issue! If the sales of the first issue are not good, you can leave at any time."

"Although Mr. Gu is not very old, he is a very courageous boss. Just say this to you, I will do it!"

Wang Letai, who was hesitant at first, has already made a decision. On the one hand, Gu Xiayang's courage, on the other hand, the office of the Xinde Center and the introduction of Boss Wu, this young man looks like a rich man, so he doesn't have to worry about arrears of salary.

Hit it off, just short of money!

"Then, happy cooperation."

Gu Xiayang got up, shook hands with Wang Letai, and said, "The magazine's name LOGO, you should have seen it when you came in, it's called—"Cool!"."

"Boss, I heard from Boss Wu that you plan to start an entertainment magazine. The competition in this industry is fierce, and you have to deal with various film and television companies and artists. It is not so easy to make achievements."

Wang Letai, who has quickly entered the role, has already opened his mouth, fixed his eyes on Gu Xiayang and suggested: "If the boss really wants to run a magazine that is less risky and can make money, what I mean is, why don't you make some naked photos, and then find someone Make up some stories, and they will definitely sell for money..."

"I have no intention of becoming the King of Xianshi."

Gu Xiayang waved his hand and said, "First go to my office to sign the contract, and then we will discuss the positioning of the magazine in detail."

Taking Wang Letai to the office to sign the contract, Gu Xiayang called Wu Jing in, and then put the "Cool! "Positioning and framework plans were thrown to them.

"Boss, are you a genius?!"

As a veteran in the industry, Wang Letai read the proposal for a short time, and he was already a little excited.

"It will definitely make money to be an exclusive entertainment magazine for teenagers. And when the time comes, it will be very popular, and various advertisers targeting young people will not miss this opportunity."

"Ayang, brother Yang, you are my own brother. Hahaha, with your plan, our magazine will definitely become a hit!"

As a top student who graduated from the Chinese University of Hong Kong, Wu Jing still has this insight.And he wasn't fooling around during this time, the magazines and newspapers piled up in his house could be used as firewood.

Gu Xiayang's planning book, Wang Letai, is getting more and more frightened the more he reads it. This handsome boss of his own is too thoughtful. Such a positioning can be said to be the only one in a Hong Kong magazine. No wonder he is brave enough to do a back-end!

They can even imagine that middle school students can be seen reading "Cool! magazine, this weekly magazine is sure to become a teen favorite!
"Can kissing make you pregnant?"

"What if my boyfriend wants to stay at my house tonight?"

……

The magazine shared the troubles of love and various puberty questions of boys and girls. When it was first launched, it was bound to be popular among teenagers and middle school students.

Gu Xiayang set up a column for students and readers to talk about the school and teachers for the first time. This will definitely cause a lot of controversy and sensation in Hong Kong society where teachers have great authority at this time.

Coupled with fashion trend information and designer clothing columns, these are things that young people are keen on.And this is also the magazine's most lucrative live sign, advertisement!
Advertisers have always been the big plumbers of magazines, and a good ad space in the best-selling weekly magazine can even charge [-] to [-] yuan.As long as "Cool! "The inaugural issue was released well, and those advertisers definitely broke through the threshold with their pocketbooks in hand.

Gu Xiayang looked at the shocked two, and said with a smile: "Among them, 'City Surprise', we want to make it a trump column, and I have already made arrangements for the candidates for the first issue."

Each issue of this column takes an amateur beauty as the heroine, and it is necessary to take a fresh style of salon photos or a street style of later generations, and even discover many popular artists in the future.

And the main feature is to recommend local girls in Hong Kong, which will definitely become a topic that middle school students are talking about now. Which school has a girl who can be on this column, which is equivalent to a school belle-level beauty.

If the sales increase in the future, and a "Hong Kong-wide school flower and school grass election" is held, it will be difficult for those selected not to enter the entertainment circle.

"There is also the 'reader's mailbox', you don't operate according to the previous method, you need to subdivide it, soliciting pen pals, soliciting pen pals, providing materials, expressing suggestions, understand? Then make a special confession column."

Wu Jing asked: "Confession column? Is it to put the reader's confession under the page?"

"Xiaojing, I remember you have a cousin who is in Form [-] now? Which school is she in?"

"Santia Girls High School, what's wrong?"

"I will write a love letter to her in the name of being a child, and I will put it in a magazine at that time. I will make up a love story about my childhood sweetheart, and the little boy who lost contact because of moving... Do you understand?"

"That's okay too?" Wu Jing was stunned on the spot.

"I lost it, boss, I really want to split your head open to see what's inside." Wang Letai's eyes widened, and he said with emotion: "People usually forge letters from readers in the early days, and they are of no special use. You just give Created a column."

"There must be a lot of childhood sweethearts in Hong Kong who are separated for various reasons, and now many schools separate boys and girls. Hehe, you can both confess and find someone. Isn't it romantic?"

"In the early days, everyone wrote it by themselves and made up more stories, but don't be too bizarre. It should be specific to the school and class, and the real and the fake should be mixed up to give people the feeling that it is true."

"As for other specific operations and details, Uncle Tai, it's up to you to check. For the time being, I will use the Cool Sir column to write movie reviews or recommend songs."

"clear."

Wang Letai nodded and asked: "These columns are enough to support the magazine, but we are an entertainment weekly after all. In terms of entertainment news, we mainly focus on young idols, and we are a weekly magazine. Since it is mainly aimed at teenagers, I think it is best to publish it every Friday. !"

"Okay, I originally planned to do it every Friday. As for the pre-shooting and exclusive interviews, I will take care of it, and you can find someone for me."

As the inaugural issue of the first issue, Gu Xiayang must be 100% focused on it.He wants to make an entertainment weekly that leads the youth, and once successful, he will have a part of the voice. Idols with young people as their fan base will not let go of such a promotional channel.

An entertainment weekly must have interviews with at least a few celebrities, especially the cover characters, preferably detailed interviews.As for shooting the cover, Gu Xiayang studied under Mr. Chen, and he decided to do it himself for the first issue of the first issue.

According to Gu Xiayang's idea, with these columns and the addition of his future constellation stories in each issue, together with Douyin emo copywriting and so on, it will definitely make all young people in Hong Kong fall into it.

As for the Cool! CARD, the money-absorbing weapon, he plans to wait for the magazine to stabilize before operating it. On the one hand, the card machine is too easy to imitate, and on the other hand, he needs to have enough artist copyright.

"Brother Yang, the cover character of the first issue, have you thought about it yet?"

The characters on the cover of the inaugural issue were well chosen, and with various eye-catching titles on the cover, this "Cool! It's hard for the magazine not to sell well.

Gu Xiayang cast a sideways glance at Wu Jing and said, "Don't worry, your Deng Cuiwen definitely has no chance."

(End of this chapter)