Reborn Hong Kong Wild Age

Chapter 11 The Clothing Family
"I know Ah Wen will definitely not be able to do it this time!"

Wu Jing curled her lips and said, "You even have such a perfect plan, the cover character of the first issue must have been decided long ago, right?"

"Zhang Guorong!"

As the cover character of the inaugural issue, the choice of the cover character is of course the most important thing, and Gu Xiayang has indeed thought about it a long time ago.

"I heard that he applied to hold a concert in Hung Hom. If there is a good opportunity to promote it, he will not miss it. And he is in the limelight. Now many students are interested in him. Uncle Tai, you can help me get in touch."

The artist's contact information is not a secret in the media circle.With Wang Letai's network, it is not difficult to get Zhang Guorong's contact information.Even if we really didn't get in touch, Tvb is there, and Huaxing Records has no long legs.

Unless it is a last resort, Gu Xiayang will not miss the new generation of trendy idols who are currently rising rapidly among teenagers. This is to put a label on his magazine and it is also the first impression for readers.

"Hello Zhang Guorong, I just like Zhang Guorong!" For this candidate, Wu Jing raised her hands in favor of it.

"Okay, you go out and write a love letter to your cousin first. From now on, you will be in charge of the confession column."

After Gu Xiayang drove Wu Jing out of the office, he turned to Wang Letai and said, "Uncle Tai, I will leave the manpower to you. It doesn't matter if you are inexperienced. I want someone who is young and understands teenagers."

Wang Letai was very confident at this time, patted his chest and said: "Don't worry!"

"You should know how much it costs to buy a page in Oriental Daily?"

"Huh? Boss, they won't advertise your magazine."

Gu Xiayang's unreasonable words made Wang Letai dumbfounded.Looking for "Oriental Daily" to promote other magazines?Definitely no game!
As the No. 70 comprehensive newspaper in Hong Kong with a daily sales volume of 30 copies in the [-]s, "Oriental Daily News" can be said to be a well-deserved leader in the industry.

"I'm not going to advertise "Cool!", I'm going to advertise myself."

Gu Xiayang threw a cigarette over, and said, "Do you know the reporter from Oriental Daily? If not, then go find a relationship, and say that there is a prodigal son who wants to be a newspaper, making money, and full of topics. They have 6 , 700 staff members, you should be able to find someone who can talk to you after you have been around for so long, right?"

"Advertising yourself?"

Wang Letai looked at Gu Xiayang, hesitant to speak.I thought boss, although you are young and rich, but there are so many prodigal sons in Hong Kong, what is your selling point?If you want to be famous, wait until Cool! "After the publication of the magazine, as a boss, it is not a matter of minutes to become famous?
"Do you know Mando Clothing?"

"I know."

"Shen Yuanhong is my grandfather."

"Cough, cough..." Wang Letai choked himself into coughing again and again, and looked at Gu Xiayang dumbfounded: "Boss, it turns out that you are a wealthy young man from the Shen family in Wandu!"

"A wealthy family? My surname is Gu, not Shen."

Gu Xiayang couldn't help laughing, the real rich and young, who is not busy shooting guns and cannons with beautiful girls all day long.When you open your eyes, there are private parties in nightclubs, hotels or luxury yachts.

Wang Letai just smiled when he heard the words, there is a grandfather with a big boss, how could his family background be so bad?

Although the well-known Mando Garment is not the top few in Hong Kong's garment industry, it is also well-known.

It's a pity that the business went wrong a few years ago, and it was kicked out by a media at the beginning of the year. After the disclosure, it has been featured in a lot of financial news.

Since the 50s, there have been more than 40 garment factories in Hong Kong, and now there are more than 85 in 8000. It can be said that they have been developing vigorously.

But no matter which industry makes the first pot of gold, they all hope to make a fortune in the most profitable real estate industry, and the same is true for Mando Garment.

Shen Yuanhong knew very well that the small Wandu Clothing Manufacturing Co., Ltd., with assets of less than one billion yuan, would not be considered by real estate predators at all.So he is very smart, and he is doing small things, and he has gained something.

But a few years ago, the investment company was in the hands of his son Shen Hao. He wanted to play a game of snake swallowing, but in the end he fell hard once.

At that time, there was a crisis of confidence in Hong Kong, and the stalemate between China and the UK on the Hong Kong issue was an almost predictable political storm.People are in panic, the financial market is in turmoil, and the real estate market has plummeted.

At the end of 1982, property prices in Hong Kong fell by 60% year-on-year, and in 1983 they faced a collapse.As a result, Mando is heavily in debt, with debts as high as 12.8 billion yuan.

At that time, it was completely insolvent. The money invested in the real estate was all borrowed from HSBC. Once it was liquidated, it would be really poor and useless waiting to file for bankruptcy!
Fortunately, Wandu's life is good, and it may be because the amount is relatively small compared to others, or the garment factory has always been doing well, so he was not interviewed by the debt department in the end.

Just on December 12 last year, the "Sino-British Joint Declaration" was issued, which clarified the return of 19, and the situation in Hong Kong was initially determined. This year, the real estate and financial industries finally began to pick up.

It's a pity that Wandu, in order to repay the debt, can be said to be repaying the loan earlier. The property in hand was sold out. Although the debt was still there, it was finally stabilized.

The unsatisfactory Shen family in Wandu, the prodigal Shen Hao who is a frequent visitor to the tabloids, has always been regarded as a negative teaching material.

Because what Shen Hao did in the past is almost the same as that of Yang Shoucheng, who is now rising again. The only difference is that the Shen family was not involved in HSBC.

Back then, Yang Shoucheng received a call in the early morning and went to HSBC to meet with the manager of the debt department, who handed him a letter.

The content roughly said that Yang Shoucheng's Good World Investment Company failed to repay the debt of more than 3 million yuan. The bank decided not to support it.

Later, Yang Shou became a property under Bao Quan’s name. Instead of filing for bankruptcy, his family started working for HSBC. Apart from having nothing, he had to commute from nine to five like ordinary employees, taking care of Emperor Watches and Jewelry that no longer belonged to him. retail industry.

The whole family repays the debt, and each person's monthly salary is only between 1-2W. HSBC Bank said that as long as you pay off the [-] million debt within the eight years of the debt repayment period, we can return the property to you.

In this predicament, the Yang family worked together to start their debt repayment career. Thanks to Yang Shoucheng's momentum, he was not killed by the predicament. He has regained his momentum in the past two years, and the debts are almost repaid.

On the other hand, if such a predicament happened to Shen Hao, I am afraid that the Mandu Garment of the Shen family would have filed for bankruptcy long ago. How could there be such a chance to repay the debt with peace of mind now!
Gu Xiayang is also clear about all kinds of rumors from the outside world.However, he knew that Wandu's foundation, Wandu Garment Manufacturing, was in good condition, and the debts had been repaid in sevens and eighties, so nothing could go wrong.

Before Wang Letai calmed down, Gu Xiayang said quietly: "I graduated from the Chinese University of Hong Kong, and I want to start a magazine. There is still some topicality."

For a magazine, the sales volume of the first issue is very important.

Gu Xiayang's comment on "Cool! "The collocation of columns and the overall construction are naturally confident, but it is too difficult to sell sales in the early stage of the first issue just by word of mouth, so if there are more publicity methods, I will give him a whole lot.

After reacting, Wang Letai nodded and said, "Boss, I understand!"

Standing at the office window, Gu Xiayang, who overlooked the coast, smiled.

"At that time, when you contact the Oriental Daily, you will say that a prodigal son wants to pretend to be a Hong Kong talent, and promote his own small career by the way."

Marketing yourself is a very good strategy, for Cool! "Increased topicality.

If you want to make a good magazine, then the boss is young and wealthy, and a talented person who graduated from the Chinese University of Hong Kong is naturally a big topic, and the magazine is aimed at young people, which is a very effective marketing tool.

"Genius?"

Wang Letai flicked the cigarette ash in embarrassment and said, "Cough, boss, I thought you wanted to play the 'Prodigal Son' card. It's not easy to publicize the talent!"

"The label of 'Prodigal Son' is to reduce the sense of "Cool!". It is not easy to package a genius. I will make up some stories about the Chinese University of Hong Kong for you later."

Gu Xiayang glanced at Wang Letai angrily, and said, "I asked you to tell people that the prodigal is in private, and tell the other party that he can make money, understand? You don't mean to write me as a prodigal."

"Besides, it's not about throwing money at news that has no audience."

Wang Letai nodded, and agreed: "Understood. Apart from those giant crocodiles in the garment industry, the Shen family is also well-known."

"The focus is not on the Shen family. It's good to mention it in the report. The focus is on me... I don't need to say more about the specifics. You are proficient in this area. A young man who graduated from a Chinese university boasted that he planned to create a guide book in Haikou. Trendy magazines, I don’t think Oriental Daily will care about magazines that don’t exist at all.”

"Our magazine is officially launched after the "Oriental Daily" reported it. As for when to report, we will wait until the magazine is almost ready to be released."

Packaging yourself as a talent in Hong Kong is of great help whether it is to promote magazines or to enter the industry. This kind of packaging does not need to rely on "Oriental Daily" to succeed in one fell swoop. All it needs is an introduction. Wait until "Cool!" "magazine became an instant hit, so the reputation of Hong Kong talent will naturally be confirmed.

Wang Letai looked at his young boss with emotion. There are too many rich and wealthy families in Hong Kong, but there are not many who actually make some careers.

According to the concept of "Cool!" magazine, Wang Letai is almost certain that this magazine will definitely become the love of all teenagers in Hong Kong.

"Gathering the people first is the key. It doesn't matter if the warehouse is far away. If I have something to do, I will leave first and come back tomorrow. If there is something to do, just call me. My paging number is available at the front desk."

Seeing that the time was almost up, Gu Xiayang didn't intend to waste time in the empty office, but got up and left.

Gu Xiayang, who left the company, did not go home by car. Instead, he went to the Canon store downstairs. He spent more than 2 Hong Kong dollars and carefully selected a camera.

The high-rise buildings in Victoria Harbor are towering, and the high-end cars are constantly flowing, which is completely comparable to any first-class city.

"This is where the dream begins!"

Looking at the two Sindh Twin Towers with a total height of 41 floors, Gu Xiayang took a few photos of the location of his company with a camera.

"Little Jew, you have to go home early, I'm still waiting to take pictures of you!"

(End of this chapter)