Reborn Hong Kong Wild Age
Chapter 82
Chapter 82
When Gu Xiayang learned that it was Xing Muyuan who smeared EU in the newspapers, the first thing he thought of was not his company, but the heroic spirit—the Eastern leader.
But speaking of the emergence of the EU, Xing Muyuan's ESPRIT is indeed facing a formidable enemy.
Xing Muyuan became the agent of ESPRIT (Esprit Global) in Hong Kong in 1972. Two years later, he became a shareholder of ESPRIT Hong Kong Branch and developed the retail business to Europe.
Xing Muyuan contributed a lot to the retailing of this brand.
ESPRIT has been very popular among teenagers before the emergence of EU.
Many Hong Kong celebrities also like ESPRIT brand clothes, like Chen Baiqiang and Zhang Guorong, they all like to wear ESPRIT clothes.
ESPRIT has a 3-storey main store on Hing Fat Street in Causeway Bay. It used to have a steady stream of customers, but since the EU came out, their retail sales have declined significantly.
Now that EU has started to expand, the 10th floor shop is being renovated, and there is an ESPRIT branch not far away. Xing Muyuan saw the right time to make a move, just to knock down EU's brand reputation.
"ESPRIT?"
Xie Mingjia was not too surprised when he learned that his opponent was this brand.
EU focuses on trendy brands and personality, and ESPRIT also advertises: being different.Brand marketing, buying clothes, not only buying clothes, but also lifestyle.
The two are direct rivals among the youth brands, and the current number of stores is similar.
"That's right, Xing Muyuan."
Gu Xiayang thought for a while, and said: "Now that we know our opponent, we can arrange public relations accordingly. Xing Muyuan is good, but ESPRIT's retail business has only started in the past few years. In Hong Kong, let him win."
"Well, but ESPRIT is a big company. And Xing Muyuan is just like you."
"same as me?"
Seeing Xie Mingjia's weird eyes, Gu Xiayang was a little confused.
Xie Mingjia gave him a sideways look, and said, "He's dating Zhang Tianai now, you own a weekly magazine, don't you know?"
"I have a lot of things to do, how can I have time to pay attention to so many gossips. Zhang Tianai? This name sounds familiar."
But soon, Gu Xiayang suddenly realized.
"It's the one filming "Chasing Girls"? Didn't you just get divorced two years ago, and it's gone!"
Gu Xiayang recalled that Zhang Tianai used to be an actor in Xinyicheng. The box office of "Chasing Girls" was good at the beginning, almost breaking [-] million, but it was a pity that it never became popular, and it died in a few years.
"Are you making fun of me together?"
After thinking about it, Guan Zhilin is also an artist and has been divorced before. Gu Xiayang doesn't know what Xie Mingjia said about him being the same as Xing Muyuan.
Xie Mingjia reminded: "This Miss Zhang is a famous lady, and her father is Zhang Youxing, the first Chinese chairman of the Municipal Council. But this year is the last term, and he is about to retire."
"Our normal business confrontation is not in the way. Besides, they are just dating, and they are going to retire. What can you say. Your father is not a man!"
"You are the major shareholder!"
Listening to Gu Xiayang's words, Xie Mingjia always felt that something was weird.
"I will definitely work hard here, but we still have to pay for Cool!'s public relations fees in the EU."
"Since when have you been so picky?"
"I pick? This time I want to make Xing Muyuan's ESPRIT unbearable and go around. No, not this time, I will hack him every day in the weekly magazine from now on, fuck me, crazy!"
Gu Xiayang's face is displeased, ESPRIT is just an American non-brand clothing factory, it has been doing it for years, but it dares to despise the 'cosmic trendy brand', it doesn't know how to live or die!
……
This year, the Hong Kong International Film Festival has already started, the "New Wave" movie trend is coming, the "Top Ten Chinese Golden Songs" election is grandly debuting, and Hong Kong's film and music careers are entering glory.
This year, Zhang Guorong was 22 years old. He had just debuted as the runner-up of the Asian Song Contest. He signed a contract with "Lide" TV station, participated in some variety shows, and also produced his first album, but the English album was not popular in Hong Kong, and the sales volume was extremely high Difference.
One day this year, a producer came to ask him to act in a movie and offered him [-] yuan, asking him to play the leading role of Jia Baoyu in "A Dream of Red Mansions".
Zhang Guorong once said that his favorite book is "Dream of Red Mansions", everyone should understand how excited he is about this matter.
An ignorant young man who has just stepped into the show business circle, with full of enthusiasm, hopes to break new ground.
The first movie he encountered head-on was to be the protagonist, and it was the protagonist of his favorite "Dream of Red Mansions"-how did he know that this movie called "Spring in the Red Mansions" was actually the romantic "Salty Wet" of "Dream of Red Mansions". Version"?
At that time, costume and literary films were not very popular, and it was at the same time that Li Hanxiang's romantic films were popular all over Hong Kong.
Some producers seized the business opportunity and packaged "Dream of Red Mansions" in the form of romantic films in an attempt to make a fortune.
And all the details behind the scenes, Zhang Guorong was deceived by the agent and the producer, and he didn't know it until after the filming started.But the contract has been signed, and if you want to retreat, you can't...
Ming Pao, which has a good relationship with Wireless TVB, took the lead, and soon many mainstream media also followed up and began to speak out for Zhang Guorong's matter.
At the same time, many fans of Zhang Guorong angrily criticized the lace newspapers and called to complain.
Zhang Guorong, who has endured for so many years, has achieved initial results, and both the company and the fans are full of support.
Tianxiayi Production Company also issued a statement that "A Chinese Ghost Story" which is currently in preparation will definitely not be replaced, and the male lead will still be played by Leslie Cheung.
In addition to the uproar of news in the entertainment industry, newspapers such as "Sing Tao Daily" and "Tian Tian Daily" soon began to attack on both sides.
ESPRIT is an American miscellaneous brand. It is not popular at all. It is completely based on hype and marketing. Being different is just a joke.
The founder couple started their business entirely by copying big brands such as CK. Xing Muyuan was ambitious and originally a retailer. After becoming a shareholder of Esprit, he made various false reports to deceive young people.
Young people in the United States and Europe scoff at ESPRIT, and no one likes to wear it at all.
But soon, Esprit Global also launched public relations, angrily denouncing this as nonsense, and ESPRIT is loved by young people all over the world.
The other is to continue to buy editions to smear the EU, and the two major Hong Kong youth brands began to come and go.
At this point in the situation, anyone with a discerning eye can already see that ESPRIT is competing with the EU for the share of the youth clothing market.
The number of floor shops of the two companies is similar at present, and one is advertised as a trendy brand, and the other is different, so it would be strange not to fight.
Not long after, the new issue of "Cool! "Weekly is on sale, and there is no shortage of black material about the wealthy businessman surnamed Xing and ESPRIT.
And the gossip magazine "Entertainment School", which has a lot of sales, has a set of pictures on the cover, and the biggest headline is directly fried——
Shock! ! !A certain wealthy businessman surnamed Xing, dating a famous lady, but loves Shiji Bo, a wealthy man who buys sex every night, can be called——Hua Tuo of Huanchang!
In addition, Gu Xiayang also paid out of his own pocket to buy more than a dozen pages of gossip newspapers and periodicals, concocted the featured headlines of Hong Kong weekly magazines in the future, and found plausible people to take blurred photos, and directly worked them out.
(End of this chapter)
When Gu Xiayang learned that it was Xing Muyuan who smeared EU in the newspapers, the first thing he thought of was not his company, but the heroic spirit—the Eastern leader.
But speaking of the emergence of the EU, Xing Muyuan's ESPRIT is indeed facing a formidable enemy.
Xing Muyuan became the agent of ESPRIT (Esprit Global) in Hong Kong in 1972. Two years later, he became a shareholder of ESPRIT Hong Kong Branch and developed the retail business to Europe.
Xing Muyuan contributed a lot to the retailing of this brand.
ESPRIT has been very popular among teenagers before the emergence of EU.
Many Hong Kong celebrities also like ESPRIT brand clothes, like Chen Baiqiang and Zhang Guorong, they all like to wear ESPRIT clothes.
ESPRIT has a 3-storey main store on Hing Fat Street in Causeway Bay. It used to have a steady stream of customers, but since the EU came out, their retail sales have declined significantly.
Now that EU has started to expand, the 10th floor shop is being renovated, and there is an ESPRIT branch not far away. Xing Muyuan saw the right time to make a move, just to knock down EU's brand reputation.
"ESPRIT?"
Xie Mingjia was not too surprised when he learned that his opponent was this brand.
EU focuses on trendy brands and personality, and ESPRIT also advertises: being different.Brand marketing, buying clothes, not only buying clothes, but also lifestyle.
The two are direct rivals among the youth brands, and the current number of stores is similar.
"That's right, Xing Muyuan."
Gu Xiayang thought for a while, and said: "Now that we know our opponent, we can arrange public relations accordingly. Xing Muyuan is good, but ESPRIT's retail business has only started in the past few years. In Hong Kong, let him win."
"Well, but ESPRIT is a big company. And Xing Muyuan is just like you."
"same as me?"
Seeing Xie Mingjia's weird eyes, Gu Xiayang was a little confused.
Xie Mingjia gave him a sideways look, and said, "He's dating Zhang Tianai now, you own a weekly magazine, don't you know?"
"I have a lot of things to do, how can I have time to pay attention to so many gossips. Zhang Tianai? This name sounds familiar."
But soon, Gu Xiayang suddenly realized.
"It's the one filming "Chasing Girls"? Didn't you just get divorced two years ago, and it's gone!"
Gu Xiayang recalled that Zhang Tianai used to be an actor in Xinyicheng. The box office of "Chasing Girls" was good at the beginning, almost breaking [-] million, but it was a pity that it never became popular, and it died in a few years.
"Are you making fun of me together?"
After thinking about it, Guan Zhilin is also an artist and has been divorced before. Gu Xiayang doesn't know what Xie Mingjia said about him being the same as Xing Muyuan.
Xie Mingjia reminded: "This Miss Zhang is a famous lady, and her father is Zhang Youxing, the first Chinese chairman of the Municipal Council. But this year is the last term, and he is about to retire."
"Our normal business confrontation is not in the way. Besides, they are just dating, and they are going to retire. What can you say. Your father is not a man!"
"You are the major shareholder!"
Listening to Gu Xiayang's words, Xie Mingjia always felt that something was weird.
"I will definitely work hard here, but we still have to pay for Cool!'s public relations fees in the EU."
"Since when have you been so picky?"
"I pick? This time I want to make Xing Muyuan's ESPRIT unbearable and go around. No, not this time, I will hack him every day in the weekly magazine from now on, fuck me, crazy!"
Gu Xiayang's face is displeased, ESPRIT is just an American non-brand clothing factory, it has been doing it for years, but it dares to despise the 'cosmic trendy brand', it doesn't know how to live or die!
……
This year, the Hong Kong International Film Festival has already started, the "New Wave" movie trend is coming, the "Top Ten Chinese Golden Songs" election is grandly debuting, and Hong Kong's film and music careers are entering glory.
This year, Zhang Guorong was 22 years old. He had just debuted as the runner-up of the Asian Song Contest. He signed a contract with "Lide" TV station, participated in some variety shows, and also produced his first album, but the English album was not popular in Hong Kong, and the sales volume was extremely high Difference.
One day this year, a producer came to ask him to act in a movie and offered him [-] yuan, asking him to play the leading role of Jia Baoyu in "A Dream of Red Mansions".
Zhang Guorong once said that his favorite book is "Dream of Red Mansions", everyone should understand how excited he is about this matter.
An ignorant young man who has just stepped into the show business circle, with full of enthusiasm, hopes to break new ground.
The first movie he encountered head-on was to be the protagonist, and it was the protagonist of his favorite "Dream of Red Mansions"-how did he know that this movie called "Spring in the Red Mansions" was actually the romantic "Salty Wet" of "Dream of Red Mansions". Version"?
At that time, costume and literary films were not very popular, and it was at the same time that Li Hanxiang's romantic films were popular all over Hong Kong.
Some producers seized the business opportunity and packaged "Dream of Red Mansions" in the form of romantic films in an attempt to make a fortune.
And all the details behind the scenes, Zhang Guorong was deceived by the agent and the producer, and he didn't know it until after the filming started.But the contract has been signed, and if you want to retreat, you can't...
Ming Pao, which has a good relationship with Wireless TVB, took the lead, and soon many mainstream media also followed up and began to speak out for Zhang Guorong's matter.
At the same time, many fans of Zhang Guorong angrily criticized the lace newspapers and called to complain.
Zhang Guorong, who has endured for so many years, has achieved initial results, and both the company and the fans are full of support.
Tianxiayi Production Company also issued a statement that "A Chinese Ghost Story" which is currently in preparation will definitely not be replaced, and the male lead will still be played by Leslie Cheung.
In addition to the uproar of news in the entertainment industry, newspapers such as "Sing Tao Daily" and "Tian Tian Daily" soon began to attack on both sides.
ESPRIT is an American miscellaneous brand. It is not popular at all. It is completely based on hype and marketing. Being different is just a joke.
The founder couple started their business entirely by copying big brands such as CK. Xing Muyuan was ambitious and originally a retailer. After becoming a shareholder of Esprit, he made various false reports to deceive young people.
Young people in the United States and Europe scoff at ESPRIT, and no one likes to wear it at all.
But soon, Esprit Global also launched public relations, angrily denouncing this as nonsense, and ESPRIT is loved by young people all over the world.
The other is to continue to buy editions to smear the EU, and the two major Hong Kong youth brands began to come and go.
At this point in the situation, anyone with a discerning eye can already see that ESPRIT is competing with the EU for the share of the youth clothing market.
The number of floor shops of the two companies is similar at present, and one is advertised as a trendy brand, and the other is different, so it would be strange not to fight.
Not long after, the new issue of "Cool! "Weekly is on sale, and there is no shortage of black material about the wealthy businessman surnamed Xing and ESPRIT.
And the gossip magazine "Entertainment School", which has a lot of sales, has a set of pictures on the cover, and the biggest headline is directly fried——
Shock! ! !A certain wealthy businessman surnamed Xing, dating a famous lady, but loves Shiji Bo, a wealthy man who buys sex every night, can be called——Hua Tuo of Huanchang!
In addition, Gu Xiayang also paid out of his own pocket to buy more than a dozen pages of gossip newspapers and periodicals, concocted the featured headlines of Hong Kong weekly magazines in the future, and found plausible people to take blurred photos, and directly worked them out.
(End of this chapter)
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